Unplugged: What Our Fathers Did not Tell Us by Jacob Aliet

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Unplugged: What Our Fathers Did not Tell Us by Jacob Aliet

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UNPLUGGED – What Our Fathers Did not Tell Us

As children, we learnt from Disney that if you treat her like a queen, she will treat you like a King. We were also taught that a man should go on one knee while proposing to a woman because women are the prize. We were also taught that we should listen to our wives and be gentlemen because women like nice boys they can trust and not bad boys who weren’t faithful. Men have tested these ideas, and thousands of men have lived to share their experiences and results. This book consolidates what men have learnt about intergender dynamics: what works and what does not work.

Today, marriage rates are declining. Forty per cent of single black women in the US are single mothers who prioritize getting babies over getting in a stable long-term commitment, aka marriage. Why do many young girls today prefer becoming side chicks to high-value men rather than settling in marriage with an average man?

In 2019, the American Psychological Association labelled traditional masculinity as harmful. But if so, why are women striving to be like men? What is the impact of masculine females on relationships? Why are women being told to “act like a lady and think like a man” if masculinity is harmful?

What attracts women to men, and how can men maintain that attachment? In the age of social media, where women get free attention and validation from hundreds of men, how do men in long term relationships deal with partners who feel they have so many options?

Women file for divorce 70-80% of the time in the western world. How can men navigate marriage with modern women incentivized to divorce by divorce laws? Why did the Greeks equate the feminine with chaos, represented as the goddess Pandora? Why are most oracles in epics female, and why did God tell Adam that his first sin was listening to Eve?

On average, men’s handgrip strength, testosterone levels, and overall masculinity is declining, while women’s enrolment rates in universities have outstripped those of men. Among trans adults, the majority are men who say they were born female. Why? Why is masculinity on the decline?

In 2021, before a whole school assembly at Brauer College in Victoria, Australia, the male students were all told to stand up, turn to a girl in their class and say sorry. Yet they had done nothing wrong. Based on Census Bureau historical data and Morgan Stanley forecasts, 45% of prime working-age women (ages 25-44) will be single by 2030—the largest share in history—up from 41% in 2018.

This book traces the origin of the steady decline of the man’s role in the family. It also seeks to help men understand female nature, revitalize masculinity and build full-stack men who can navigate relationships while providing leadership in an increasingly gynocentric world that has largely silenced men.
This book will plug you from comforting lies to cold hard truths.

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UNPLUGGED – What Our Fathers Did not Tell Us

As children, we learnt from Disney that if you treat her like a queen, she will treat you like a King. We were also taught that a man should go on one knee while proposing to a woman because women are the prize. We were also taught that we should listen to our wives and be gentlemen because women like nice boys they can trust and not bad boys who weren’t faithful. Men have tested these ideas, and thousands of men have lived to share their experiences and results. This book consolidates what men have learnt about intergender dynamics: what works and what does not work.

Today, marriage rates are declining. Forty per cent of single black women in the US are single mothers who prioritize getting babies over getting in a stable long-term commitment, aka marriage. Why do many young girls today prefer becoming side chicks to high-value men rather than settling in marriage with an average man?

In 2019, the American Psychological Association labelled traditional masculinity as harmful. But if so, why are women striving to be like men? What is the impact of masculine females on relationships? Why are women being told to “act like a lady and think like a man” if masculinity is harmful?

What attracts women to men, and how can men maintain that attachment? In the age of social media, where women get free attention and validation from hundreds of men, how do men in long term relationships deal with partners who feel they have so many options?

Women file for divorce 70-80% of the time in the western world. How can men navigate marriage with modern women incentivized to divorce by divorce laws? Why did the Greeks equate the feminine with chaos, represented as the goddess Pandora? Why are most oracles in epics female, and why did God tell Adam that his first sin was listening to Eve?

On average, men’s handgrip strength, testosterone levels, and overall masculinity is declining, while women’s enrolment rates in universities have outstripped those of men. Among trans adults, the majority are men who say they were born female. Why? Why is masculinity on the decline?

In 2021, before a whole school assembly at Brauer College in Victoria, Australia, the male students were all told to stand up, turn to a girl in their class and say sorry. Yet they had done nothing wrong. Based on Census Bureau historical data and Morgan Stanley forecasts, 45% of prime working-age women (ages 25-44) will be single by 2030—the largest share in history—up from 41% in 2018.

This book traces the origin of the steady decline of the man’s role in the family. It also seeks to help men understand female nature, revitalize masculinity and build full-stack men who can navigate relationships while providing leadership in an increasingly gynocentric world that has largely silenced men.


This book will plug you from comforting lies to cold hard truths.

284 reviews for Unplugged: What Our Fathers Did not Tell Us by Jacob Aliet

  1. 5 out of 5


    Very well put 💯. Looking forward to read more definitely buying it

  2. 5 out of 5


    Best writer ever. Toxic feminists and single mothers are at war against the author for calling their BS out.

  3. 5 out of 5

    Ken Captain

    The best a man can read. Worth every coin.

  4. 4 out of 5

    Mark Naiz

    Such a nice read for both men and women if you read it objectively, I would highly recommend it to my closest family and friends

  5. 5 out of 5

    Amos Kipruto Chemonges

    This is one of the best reads for both men and women. It teaches men how to understand and cope with the 21st century empowered women to the advantage of women. I recommend it without a blink.

  6. 5 out of 5


    The best read in 2022. Every man should buy this book either for themselves or other men. It gets you into the world of manhood and trains you to balance your manliness and manhood.

  7. 5 out of 5

    Hillary Lelei

    Men have been sold comforting lies for centuries, this book is a must read for any man who wants a relationship with the new empowered 21st century entitled modern woman, . Unplugged or perish. I have my copy and I am getting several for my three sons who will have to read and internalize everything by the time they are teens

  8. 5 out of 5

    William Cira

    The most informative book I have ever read. A must have for both women and men.

  9. 5 out of 5

    Makara Muthoni

    What Men never learnt from their fathers. Recommended for every Man living in this 21st century.

  10. 5 out of 5

    Jane Wanja

    I have an amazing time reading this book. I’ll definitely gift it to my kids. As a single mother I can finally understand men.

  11. 3 out of 5

    Evans (verified owner)

    An eye opener! Deconstructs some of the myths and lies that have been peddled for long. A must read for men and women!

  12. 5 out of 5

    Sam Kahura

    The best book a man can read. Insightful and full of thought provoking anecdotes.

  13. 5 out of 5

    Nigel Wanyoike

    Great work.worth buying

  14. 4 out of 5

    Eddie Agwa

    Quite an eye opener. Definitely worth reading and not only because I’m a Man. Women should read and learn a thing or two.

  15. 5 out of 5

    Benjamen Mutisya

    This is the absolute guide to masculinity. You need this to be a full stack man

  16. 5 out of 5

    James Moriasi

    Every Kenyan man must read this. Our fathers never prepared us for some of the realities we face today as men but this book is a complete guide. It empowers you to be a man in this highly feminized world.

  17. 5 out of 5

    Ja Loka

    This book will save many men. Many many men. Feminists will hate it because it opens the eyes of men making them less vulnerable to their manipulations and the femicentric world order. It takes the man back to his basics.

  18. 5 out of 5

    Jeffa Kisilu

    The ultimate man eye opener. Epic

  19. 5 out of 5

    Eric Otiato

    The truth that liberates the 21st centry man is all here. A must read for every man

  20. 5 out of 5

    Joyce Kipngetich

    In a society where masculinity is slowly fading, this book is on a rescue mission. Women want masculine men and the authorhas tried his best to take our men back to track. Excellent read.A woman who reads this book will never make a mistake when choosing men

  21. 5 out of 5

    Ruben Kamau

    The ultimate man maker

  22. 5 out of 5

    Caroline Wesonga

    I know the target audience is men but women will greatly benefit from reading this book as it will help them to tell the kind of men that are marriageable and those to keep away from. It can also help you make your man, a man of value, a full stack man. Excellent read

  23. 5 out of 5

    Janet Banda

    I have read this book twice and while there are some parts I dont agree with as they contain gender stereotypes and subjective bias, I am attracted to the authors mastery of the English language and intersexual dynamics. In addition, the book has helped me undersrand some aspects of woman nature I was not aware of, and I also have a better understanding of men courtesy of the book. This is an A-class author

  24. 5 out of 5

    Christine Waithera

    While the book supports partriachy and seems to discourage gender equality, the author has done an excellent job of addressing the declining masculinity in the modern society and csllimg out men to reclaim their lost glory. I like the way the way the author calls out behaviours that men think are masculine but are not, like alcoholism, gambling, and infidelity. I like the way the author encourages men to focus on creating value and working on themselves, because I believe the modern society is failing because of shortage of value creating men. It is an excellent read, and it will make the society better by helping men reclaim their lost glory

  25. 5 out of 5

    Bernice Akinyi

    I now understand men better courtesy of this book. If you dont want a low value man in your life as a woman, read this book and you will understand how to pair bond with men of substance: Excellent read

  26. 5 out of 5

    Ruth Mutoni

    The real life anecdotes and stories spice up the whole work. Great work of Kenyan authorship

  27. 5 out of 5

    Emma Wayua

    While the author seemingly encourages traditional patriarchy and submission of women, which I disagree with, he does an excellent job of addressing the weaknesses of the modern man. Days when men were men and gone and the author acknowledges that the society is full of males who can’t man the hell up. Indeed, only 20 percent of males are men, only a few can take up the burden of performance in a masculine way. One thing I disagree with the writer is on the issue of alpha male. Alphas are born not made. Trying to make an alpha out of a beta and sigmas will have disastrous consequences of betas trying to pretend to be alphas. Let betas remain betas and suffer the consequences.

  28. 5 out of 5

    Duncan Mucogothi

    Lessons that our father did not teach us because they could not envisage the realities the modern man is facing are all contained here. Geab your copy and learn how to manouver the uncertain modern world of dating, family, marriage and workplace

  29. 5 out of 5

    Elaine Mumbi

    I am in love with the linguistic prowess of the writer

  30. 5 out of 5

    Faith Musimbi

    The writer fully understands male and female nature and uses it to write a compelling masterpiece on intersexual dynamics. Contains some subjective bias against women but also admonishes weak men and provides them with an actionable plan of becoming a full stack man

  31. 5 out of 5


    Excellently written

  32. 5 out of 5

    Peter Mbithi

    Wanna be a full-stack man? Read this book. It contains lessons you will never find anywhere else

  33. 5 out of 5

    Alex Kyalo

    Can the author make an audiobook version of this masterpiece? Some points in this book would be more impactful when listened to yhan when read. Great work.

  34. 5 out of 5

    Steve Ogola

    The quality of writing is dope. Those in love with linguistics, great English, and high level mastery of writing skills will fall in love with this book

  35. 5 out of 5

    Kilemi M’Mugwika

    Our fathers did not teach us the lessons explored in this book. They could not have foreseen the issues the modern man has to contend with. Full blown hypergamy, femicentric social order with its corrosive emasculation, etc. Arm a young man with a copy of this book as a birthday present and you will have shaped his future more than any other present can do

  36. 5 out of 5

    Dr. Margaret Wanjiku

    I read the first few reviews and decided to get the book to find out what might have infuriated my fellow women that much. After a week of reading, I can authoritatively state that none of those who have given one star reviews have read the book. Their comments do not reflect the contents of the book. There is nowhere in this book where the author promotes femicide or abuse of women as some reviewers indicate. Well, the author is seemingly biased against women, accussing them of stuff such as hypergamy, monkey-branching, and cuckoldry, however, he does not whatsoever advocate violence against women as alleged by some charlatans who seemingly have not read the book. It is unfortunate that some people would prejudiciously negatively review something they have not read just because they feel it attacks their toxic brand of feminism. Shame on the first nine female reviewers. It seems you ganged up to review something you have not read. Once again, shame on you!

  37. 5 out of 5

    Morris Mwongera

    This has to be my favourite Kenyan author at the moment. The quality of writing is unprecedentedly high. Does he have any other book?

  38. 5 out of 5

    Mwangi Ephantus

    Excellent read. The anecdotal evidence stand out. What a great way of illustrating points.

  39. 5 out of 5

    Derrick Ngara

    This should be the official set book for the mens conference. Every man must read this and learn how to
    1. Focus on value creation not chasing women, love, and suchlike nonsense. You will learn that women chase value, so if you want women, be a man of value.
    2. Avoid traps that women set which have sent many men crashing down.
    3. Understand how modern institution such as the church and the media emasculate men and how them have created a highly feminized society. Men must learn how to stay clear of the traps set by this institutions and remain focused
    4. Understand the female nature. Once you understand the female psychology, you will never be a victim of their schemes, hypergamy, capitalistic consumerism, and cuckoldry.
    5. Avoid anything that does not make you a man of substance
    Get a copy and read this wonderful masterpiece. Its the ultimate manmaker

  40. 4 out of 5

    Carol Wachuka

    My attention to this book was captured by some social media complaints by some women accusing the author of misogyny. After reading the first few reviews on this site, I decided to get a copy so that I can jump into the bandwagon of bashing the writer, albeit with evidence. However, after reading the book, I found no reason because contrary to the position of the few complainants, this book is a strong social commentary. It describes the society as it is; people as they are. You see, the target audience is male and you dont expect the writer to massage feminism, femininity, and femicentric ideals when talking to men. Just like many women, I am also angry with the writers attempts to inferiorate and demean women by casting then as the main source of emasculation and the biggest source of mans problems, which is not the case. But I ignore what the writer has said about women and focus on what the book attemps to do to our men. Any woman can tell you what it means to be with a weak man. Have you ever been in a relationship where you feel like you are two women in the house? Most parts of the book is trying to address that problem. Its trying to save the society from weak men; save women from the ignominy of having weak men around them. We may be angry with what the writer is saying about women but I appreciate the books effort to remodel our men. Get your man this book and you will thank me later.

  41. 4 out of 5

    Sekina Muntaz

    Unplugged was brought to my attention by a myriad of controversial sentiments from my circle. I wanted to read it for myself, own my views. While I may not agree with some aspects,but my people say ‘Mgala muue haki yake mpe’. The book is very factual but you must read it objectively as a woman as the target audience is clearly stated as male. A must have for men and a good read for women. I particularly appreciate the author’s attempts to restore masculinity in society. Easily passes as the male’s hand book.
    Good Job! Looking forward to more like this.

  42. 4 out of 5

    Sekina Muntaz

    Unplugged was brought to my attention by a myriad of controversial sentiments from my circle. I wanted to read it for myself, own my views. While I may not agree with some aspects,but my people say ‘Mgala muue na haki umpe’. The book is very factual but you must read it objectively as a woman as the target audience is clearly stated as male. A must have for men and a good read for women. I particularly appreciate the author’s attempts to restore masculinity in society. Easily passes as the male’s hand book.
    Good Job! Looking forward to more like this.

  43. 5 out of 5

    Elon Chuol Biel

    This is the intellectual version of the advice Amerix and Kibe has been giving men. The author is moderate in that he avoid extreme gender bashing and digital hooliganism associated with the two. He takes men through an intellectual trip to masculinity, using evidential anecdotes that relate to some of the experiences men are going through today, which the advice we got from our fathers cannot solve. I like this intellectual brand of masculine content.

  44. 5 out of 5

    Doris Akinyi

    I dont expect a male writer to exercise gender neutrality so I ignored the subjective treatment of women in some chapters and focused on what this book means for me as a woman interested in a high value man, a man of substance. I now understand why women end up with suboptimal men; prioritizing nonsensical traits when looking for a man. The book will help women understand men more, learn who a high value man is and go for them and who suboptimal men are and avoid them.

  45. 5 out of 5

    Alpha Wasike

    Ten things I have learnt from this book
    1. Our fathers and grandfathers never foresaw the modern marriage, family, dating, and relationships dynamics and could not have prepared men to face the highly volatile and uncertain social landscape. Men must learn from their experiences and those of their peers.
    2. Women are naturally hypergamous, its their nature and there is nothing much men can do about it. As a man, if you want hypergamy to work for you!, create value. Be the man women would leave their men for.
    3. A man must provide more than 60 percent of the household budget. If provision for wife and husband is 50-50, there are two equal men in that house. If she provides more than 50 percent, she is the man of the house, and soon!, disrespect will creep in.
    5. Women love men because of what they are not who they are. You are the most faithful person in the world but have nothing? She will leave you for a man who cheats on her with a thousand bitches as long as he can provide. Therefore, love will exist as long as a man has value. Your faithfulness doesn’t count if you cant meet her economic needs.
    6. Women always have a plan B. There is a man somewhere on the bench waiting to come onfield as a substitute should things go south in your relationship/marriage.
    7. Widows outlive widowers because men dont know how to move on.
    8. Single mothers are a no-go zone especially if the baby daddy is alive. The man who made her a mother first will alwayls be the number one regardless of how bad the fall out was. Watagulanaaaa.
    9. The value of a man increases as they age and that of a woman goes down as they age. The girls you could not attract when you were 21 and broke will come looking for you when you are 30 and riding high economically. But their sex market value will have gone down and you will not look at them twice, you will go for the 23 year olds with higher sex market value. That is why women as they age attract broke younger men in their early 20s because they have money but low sex market value, and men as they age and gain high sex market vakue because of higher income attract younger women with high sex market value.
    10. Men must create value to survive in the modern dating and marriage landscape. You looks, height, abs and fidelity count for nothing if your are not financially stable especially past 25.

  46. 5 out of 5

    Maggie Wakesho

    I learnt about this book when someone sent its nuria link to our girls-only whatsapp group and asked us to give it a one-star rating as it promotes gender violence and misogyny. I read the authorial introduction above and I was taken aback by its gender lopsidedness. However I decided to do a review after reading the whole book so that I can accompany the one star rating with a comprehensive vitriolic review that will teach the author a lesson. I finished reading the book an hour ago, and I dont see any reason I should give it a one star rating. I like this book because by ranting about women, femininity, hypergamy and all those anti- feminine terminologies used, the author seems to inadvertently acknowledge that women have become so poweful in the modern world that the advice our fathers gave men to tame and subjugate their women no longer works. The author acknowledges that modern men have to go outside the box to deal with the overpowering strength of the modern woman. The writer acknowledges that women have come from three goals down and are now leading the match 5-3 deep into the second half and men must desperately look for a three goal comeback to win this game. I wish I could give it a six star rating because the whole book inadvertently recognizes the power of the woman that has created a new world older that cannot be dismantled using the advice that patriachy traditionally gave men. Thumbs up author for acknowleding that masculinity is losing the match after establishing a comfortable 3-0 lead by half time.

  47. 4 out of 5

    Jane Kemunto

    Gone are the days when men were men. The author is trying to bring masculinity back to the society. I believe there are many other things that have led to a decline in masculinity that have not been explored, with the writer only focusing on the role of women in that decline. Get outside the box and see the bigger picture, Mr Aliet

  48. 5 out of 5

    Mwenda Ncurubi

    The book version of mens conference! I will donate 5 copies to some final year University students as they venture out to start life. This is a perfect guide into the future

  49. 5 out of 5

    Ronald Lemayian

    The real life stories are a gem! They povide a strong evidence base.

  50. 5 out of 5

    Ben Bosire

    Masculinity is one its deathbed but like the legendary phoenix, it will rise from its ashes and men will become great again, thanks to this kind of content.

  51. 5 out of 5

    Judith Chelagat

    Why the hell are women panicking about this book? Can’t you see it has been written in response to how we have disrupted the status quo, forcing men to go back to the drawing board? This book is an indirect celebration of feminine disruption of patriachy. When you see Amerix, Kibe, Nyanchwani, Lubanga, Aliet, Njoka and their ilk ranting and giving advice to their people they are trying to save men from the disruption we have caused. Don’t hate on them. When you see them posting, celebrate the power of women that triggers such responses.

  52. 5 out of 5

    James Ngigi Njoroge

    Can the author do a sequel to this masterpiece titled “Lessons men should teach their sons?”. Predict how the terrain will bd for men in 2040 and 50s and give advice.

  53. 5 out of 5

    Jakes Koome

    Dude can write! Oh my! Bring the fire extinguisher

  54. 5 out of 5


    The author has the potential to write an anthology of short stories that can end up being a high school set book.

  55. 5 out of 5


    Reading this book is like attending mens conference

  56. 4 out of 5

    Celine Simatwa

    I would like to see a female writer respond with a well written book. Someone take advantage. I am not a good writer.

  57. 5 out of 5

    Claire Wangui Mwangi

    One of the dimensions in the Geert Hofstedes cultural analysis framework is masculinity versus femininity. Organisations that operate in a high masculinity cultural environment perform better than those in highly feminine environment. The worlds fastest growing economies today are in high masculinity cultures such as China and India. Highly feminine economies such as those in the EU are losing their place to China, India and other oriental economies. A masculine cultural environment prioritizes ambition, productivity, performance and growth, according to Geert Hofstede. Therefore, this book will go beyond restoring masculinity to our society and create a highly masculine cultural environment which is vital for organisational and national economic growth.

  58. 5 out of 5

    Priscilla Wairimu

    The happiest women in this world are highly feminine women, those who don’t attempt to become men,those who do what a woman must do in natural settings. The happiest men in this world are the most masculine ones, those take their rightful place in the family and society and perform the natural roles of a man. Masculinity is declining because men have become feminine, men, as the author has stated several times in the book, have refused to live up to the burden of performance. Masculinity cannot thrive in a culture where men are living off women, where men, expected to provife are increasingly becoming couch potatoes where men are spending hours and days doing things that do not add value to their lives and families. Masculinity is all about value creation. Continue driving that message into the heads of some of these young men living off women; into the heads of men lost in alcoholism, porn, gambling, endless sherehes and immorality because those are the major eaters of masculinity. Good job Mr. Aliet.

  59. 5 out of 5

    Brenda Chebet

    The decline in masculinity is responsible for

    1. High incidence of single motherhood
    2. High divorce rates
    3. High juvenile deliquency rates
    4. High abortion rates
    5. Chronic alcoholism in the society
    6. Chronic social instability
    7. Corruption and mismanagement
    8. High suicide and homicide rates
    9. Get rich quick mentality
    10. Reduced national productivity.

    I am glad someone has made an effort to bring masculinity back. We need more such book. Feminists will disagree but I maintain, a low masculine society is chaotic because it defies nature.

  60. 5 out of 5

    Shivachi Shitoka

    Do you offer writing lessons? I am yet to come across a Kenyan author with such high levels of writing prowess. The quality of writing, English, organisation of thought, expression, and persuasive rhetorical appeal is on another level of high.

  61. 5 out of 5

    Winnie Mwangangi

    Someone sent us here to rate the book badly, some of use ended up buying the book. In life you need both haters and fans. Anyway, I disagree with those who read misogyny in this book. The brand of men this author wants to create is what we women of substance want. I am buying my boyfriend a copy of this book for his birthday (I will not give him mine) so that he can know the kind of man I want. Great book!

  62. 5 out of 5

    Martha Naiten Naikumi

    Its the quality of writing that mesmerizes me.

  63. 4 out of 5


    I have given a 4 star review in appreciation of the quality of writing, however I strongly disagree with the subjective treatment of the modern woman. Men can find their way up again without demeaning women, treating women as a problem that needs to be solved, and without using women as a scapegoat after veering off the masculinity course. Despite the controversial position taken by the writer, this is a high quality work and only a brainless idiot would give it a one star review.

  64. 5 out of 5

    Wanjohi Karanja

    Preach preacher!

  65. 5 out of 5


    Currently trending top among Daystar staff, students and alumni

  66. 5 out of 5

    Charles Letting

    Great book

  67. 5 out of 5

    Simon Mbogo

    The Man Talk Collumn on Saturday Nation originally by Oyunga Pala should be revived and given to this writer. This is the modern day Oyunga Pala

  68. 5 out of 5

    Phoebe Omutanyi

    Yaani Kenya has this pedigree of authorship? Our own Paulo Coelho!

  69. 5 out of 5

    Dr. Charles Ngubia

    Phoebe, don’t compare Aliet with Paulo Coelho. An advanced literary critic will tell you Coelho is very shallow. I have read five of Aliets books before Unplugged and I can confirm he is deeper than Coelho. Get a book called Levant Church, read it and tell me what you think.

  70. 5 out of 5

    Engineer Chiuri

    Its a shame that I first heard about this book from a Morrocan expatriate who is my supervisor at work and has been quoting excerpts from this book while trying to describe to discuss the weird stuff he sees from Kenyan men. I had to get a copy, and…It was a 4 figure well spent. The book provokes thoughts, opens eyes, and make a rallying call that will set Kenyan men back on the right track.

  71. 5 out of 5

    David Mubiru

    Where can I get this book in Uganda? Ive read the reviews and its something worth reading. I am eager to have a copy.

  72. 5 out of 5


    Someone above said women have disrupted the status quo? What a dry joke! A lion decides to sleep and Zebras think they now run the jungle? This book is waking up the sleeping lion, and it shall roar again very soon. Its back to the basics

  73. 5 out of 5


    This author has read widely. This book combines culture, philosophy, theology, literature, sociolgy, psychology, currenyt affairs, showbiz, I mean there are references from almost all spheres of life

  74. 5 out of 5

    Charles Kinini

    This writer should have a You Tube channel. He can easily fill the void Kevin Samuel left. While we already have Kibe, we need an intellectual and a more rational version too. Great book. Well thought out and evidemce-based content. A-Star Writer.

  75. 5 out of 5

    Jack Rono

    I wonder why men are expected to perform their Biblical role of provision without fail but the women they provide for refuse to play their role of respecting and submitting to their man. Marriages fail when men cant provide because no woman will respect men who cant provide. They also fail when women fail to respect men who provide for them. If you are man and cant provide, dont get married or get out of that marriage if she is providing and you are not. If you are a woman and cannot submit or respect and submit to a man who provides, you have no business getting married or staying in the marriage. Marriages can only thrive in natural and biblical order of male provision and female submission, and I believe that is the point this author is trying to pass across.

  76. 5 out of 5

    Kinoti Kathurima

    I borrowed someones copy on wednesday and I have now finished reading. My only reward to this excellent writer would be buying a copy and gift it to someone else. I will actually buy two copies. Keep Writing Sir. This is the kind of content weve been lacking. You exactly know what we want.

  77. 5 out of 5

    Wesley Mokogoti

    Nothing is as orgasmic as high quality writing. I had to keep aside a project I am working on to finish reading this book as I found it hard to put it down once I started reading

  78. 5 out of 5

    Andrew Mbito

    Bought this book after a review by that Nyamachwani guy of Memos on Facebook. This is exactly what I needed. After a series of misteps, mistakes, and miscalculations in life, I was on the verge of giving up. However, I now believe I can start allover again and make the right choices, inspired by this book

  79. 5 out of 5

    Barry Roy

    I am a young lecturer in my late 20s, I witnessed and still witnessing complicated intersexual dynamics in campuses with young men mostly on the receiving end. After reading this book, I believe its important we form boys clubs in our tertiary institutions to teach young men how to be men of value, men of substance, help them avoid older generations in their 30s and 40s have been making. As someone who interacts daily with men aged between 18 and 25, I can tell you these people are highly feminine and masculinity will on its deathbed by the time these people get to 35-40, we must do something to rescue the generation and this book would be an important resource. How I wish this author and like minded people can visit campuses and talk to young men because he is undoubtedly an authority in matters masculinity

  80. 5 out of 5

    Stacys Mum

    This book was the subject of discussion on our chamaa today, four out of the 25 women, including me have read it. I know a few will get copies in the coming week due to eargerness to read the controversial stuff we were disagreeing about. The discussion started with recent confesion by size 8 about how submission saved her marriage, thats when someone brought this book into the context. I am of the unpopular opinion that we need patriachal order back, we need strong men back, in agreement with the author, something two thirds of the women in the group disagree with. I may disagree with the authors tendency to blame women for some of the problems men are experiencing because I fully believe men are 100 percent to blame for declining masculinity, however, I believe low masculinity is a threat to social stability, its a threat to both men and women. Its hard for women to be women when men cannot play their roles. I believe the biggest source of stress among women today is low declined masculinity not patriachy. Decline in masculinity produces deadbeats, gigolos, fuckboys, house-husbands and all sorts of low value men. We need highly masculine men back. Thats not negotiable! Where are real men??

  81. 5 out of 5

    Chris Githaiga

    If a woman calls you a real man or a gentleman, you have been emasculated, you have been reduced to the feminine version of a man. Read this book and discover who a real man is.

  82. 5 out of 5

    Gerald Murimi

    Ile ukweli iko kwa hii book! Wacha tu. Almost all mistakes I have made as a man have been outlined here. Fortunately, the author has provided an action plan of getting out of the mess and I am on my way to experience a new lease of life. I will always cite this book as my turning point in life. What a book!

  83. 5 out of 5

    Tony Wambua

    I bought this book out of peer pressure, I didnt even read it at first, then after too much noise about it on social media, I decided to read. Today, I had to take a day off work to complete reading as I found it hard to put it down. One thing, this writer did his research well, understood what exactly is and gave us a comprehensive solution. I just wish I had read this book 5 years ago, but its never too late. Thumps up Jacob.

  84. 5 out of 5

    Eric Karimi

    Long live Jacob. This book will touch and change lives!

  85. 5 out of 5

    Stephen Letinina

    I sum up this book uding less than 20 words:

    Low masculinity does to a society what a recession does to an economy

  86. 5 out of 5

    Dennis Katembo

    Wow! What a resource! A constitution for men!

  87. 5 out of 5

    Torome Lempaa

    Just finished reading the book. Another round of reading while jotting down notes

  88. 5 out of 5

    Chewa Junior

    Kumbe hii ndio kitabu Burale amesoma? Many of his recent case study stories in his men mentorship classes are straight from this book.

  89. 5 out of 5


    This is one of the best books I have ever read in my entire life. The examples are relatable and the language simple to understand. The author has done thorough research through literature and first-hand observation. And what strikes me is that these examples are things that are happening right in our lives and we know a person or two who have undergone the examples provided, if not us. This book elicits emotions from women who have not even read it and in deed it confirms the author’s stand on women being emotional as a survival instinct. The truths and evidence in here are not feminist-friendly and tough pills to swallow, but speak sense and open the lid to matters as they are currently. This book is a masterpiece and equips men with the truth of intersexual dynamics and slaps the foolishness out of our faces. I can go on and on but this is a book that should be well preserved and passed from one generation of men to another.

  90. 5 out of 5

    James Mbuthia

    Have you ever read a book that directly talks to you? As in ”
    1. This is who you are
    2. Here are examples of who you are and consequences
    3. This is why you should not be who you are
    4. This is who you should be
    This book has exactly done that to me
    We talk of transformational leadersship, well this one is transformational readership.

  91. 5 out of 5

    Judith Maneno

    I borrowed my mother’s copy and read. Now, this saturday I am going out on a first date with a man I met recently, and I have a plan…get him a brand new copy of this book. It will give a perfect picture of what I look for in men. What a real man should be has been deeply and comprehensively captured by this outstanding author.

  92. 5 out of 5


    Now I know my problem!

  93. 5 out of 5

    Agnes Mositet

    The best thing men can do is to be as masculine as possible. In a society full of masculine men, women will automatically go back to femininity. Women are becoming masculine or exhibiting masculine traits and behaviors to fill a void left by men as they oscilate towards femininity. The onus is on men to be as masculine as possible and there will be no space or reason for female expression of femininity.

  94. 5 out of 5

    Chacha Maroa

    The best book I have read since 2007

  95. 5 out of 5

    Jeremy P. Kiprop

    In five years, this will be the most read author in Kenya. Future Nobel material if he remains consistent at delivering such outstanding content

  96. 5 out of 5

    Kirk Patrick Ngari

    The author has masterfully crafted a masterpiece that identifies a problem, explores its foundations and origins, analyses its manifestations using evidence observational and popular literature data, uses allusions to a wide range of sources such as religion and ancient greek mythology and literature to clarify concepts, and importantly provides the way forward for men. In simple term, its like a doctor who identifies a condition, provides a comprehensive diagnosis complete with history of the condition, symptoms and comorbidities, and then provides an evidence-based treatment plan. I really enjoyed reading this book

  97. 5 out of 5

    Linda Boit

    Strong men make strong women, strong generations, strong institutions, strong economies, strong societies.
    This book will undoubtedly make men great again

  98. 4 out of 5

    Arap Korir kipyegon

    This book like a factory, manufactures sound and responsible men out of boys! It’s an inspired authorship. Our generation and generations to come will remember JACOB ALIET. Thank you sir!

  99. 5 out of 5

    Nyamari Omache

    God Bless you Mr Aliet. I doubt anything else will ever touch my life the way this book has done. You have set me up for a new beginning. Once again, God Bless You

  100. 4 out of 5

    Kristine Konuche

    As a feminist (non-toxic) I STRONGLY disagree with the author on many issues BUT I celebrate the international standards of authorship achieved by this book. At one point while reading the book I got angry especially at the demeaning labelling of women BUT the HIGH QUALITY everything else in the book would massage the anger away. Aliet, you are INTERNATIONAL!

  101. 5 out of 5

    Lorraine Rukaria

    Its a 5 star rating for me! onto unrelated stuff, someone has mentioned Size 8 and submission in one of the reviews. If a woman has to submit to a man, it has to be a masculine man, a strong man. Size 8 submitted to a man with ear rings?What a waste of submission? Makosaaaa!

  102. 5 out of 5

    Njeri wa Mugo

    We say men are dogs, men are cheats, men are players bla bla bla, but I would prefer the dog version of a man than the weak version. A weak man is the scum of the earth; the worst human beings there shall ever be. There should be no place for weak men in the society. This book has done an excellent job of addressing a burning issue in the 21st century; masculinity decline. Perfect work.

  103. 4 out of 5

    Chris Ouko

    The research is on point
    The writing is A-star
    The argument is biased
    The referencing is scholarly
    The topic is timely
    The price is pocket-friendly

  104. 5 out of 5

    Seth Kamau

    I havent read such an impactful book for decades.

  105. 5 out of 5

    Ian Kagwa

    Book of the year, Kenya!

  106. 5 out of 5

    Abdikadir Aden Mohammed

    Our sons will not say “our fathers did no tell us”. What to tell them is all here. This book will help us rectify our mistakes and shape a future generation of strong men.

  107. 5 out of 5

    Jacksin Keli

    I should do a dissertation on hypergamy

  108. 5 out of 5

    Daniel Gatheca

    What works for me is the 10 strong warnings the author gives men. While reading this book, llook for at least 10 mistakes you should avoid as a man. If you avoid them, your life will never bd the same again. You will set your self up for social and financial excellence

  109. 5 out of 5

    Simatwa Rotino

    The chapter on mental point of origin is just a blast.

  110. 5 out of 5

    John Ntaragwi Muthaura

    Reading the book third time this time round with a note book. I wil commit to its ideals!

  111. 5 out of 5

    Craig Mosomi

    After reading all the reviews, I will now buy the book

  112. 5 out of 5

    Don Bosco Nthiga

    I read this book and suddenly found Amerix veeery shallow. This is what men need to read.

  113. 5 out of 5

    Jerim Owalo

    I saw a review of this book by Silas at a time when I had a book review assignment. I came to Nuria and found more reviews and wrote a comprehensive book review. Now I want to read the book! I must get a copy on Monday

  114. 5 out of 5

    Rebecca Indimuli

    Great book. I like they way you emphasized against public expression of emotions by men. Siku hizi wanaume wanalia ovyo ovyo in public. While its not healthy to supress emotions, public display of emotions by men is a sign of declined masculinity. Mimi mwanaume analialia ovyo ovyo hadharani namrudishia mamake aendelee kunyonyesha. I can’t

  115. 5 out of 5

    Dr. Tabitha K. M.

    Feminists are hating this book because they don’t think rationally buts lets face it, strong women are celebrated because of their masculine traits because they are masculine. Martha Karua was once referred to as “The only Man in Kibakis cabinet because of her highly masculine mien when it comes to dealing with issues. If you can celebrate highly masculine women as strong women, why would you a book that encourages men to become more masculine? Unless you want men to become women and women to be men

  116. 5 out of 5

    Muthoni Mugaciku

    A 21st century man cannot afford to be weak. Its a crime. 21st century problems require high masculinity to solve. Weak men will bring down the modern civilisation. Keep spreading the good gospel. Excellent book.

  117. 5 out of 5


    Jacob Aliet, Silas Nyanchwani, Chomba Njoka, Lubanga and Amerix should come together and organise a real mens conference in February. You can take advantage of the rest of the year to write more content to sell alongside what you have published to sell on that day. Guys, take advantage and own the event. Anyway, it a great book.

  118. 5 out of 5

    John Mindo

    I read this book in a day! One whole sunday, indoors, glued to the pages. Excellent work.

  119. 4 out of 5

    Wako Liban Godana

    This book is great in terms of writing quality, but I am against the tendency of giving weak men labels such as simps, manginas, white knights etc in the name of calling a spade and spade or trying to sound macho and highly masculine. You cannot save someone by insulting them. You will drive them further into femininity, and your efforts to save them will be counterproductive. Unfortunately, this book is full of labelling for both weak men and women

  120. 5 out of 5


    I have been dating a single mother for two years. I have seen Amerix consistently warning men against single mothers but I was too much in love to heed to his message. I was to marry her this Dec. Then I read this book, and what Amerix has been saying became clearer to me. I am aborting this mission ASAP. Thank you guys for opening my eyes.

  121. 5 out of 5

    Cyrus Njathi

    Kizungu nayo! The author’s mastery of English is impressive

  122. 5 out of 5

    Steve Muriuki

    Kenyan Book of the year

  123. 5 out of 5

    Sammy kithikii

    I wish all men could read this book.its full of wisdom.

  124. 5 out of 5

    Rioba Dennis

    Men , especially those in their twenties should invest in this book. People like me are using lessons from this book to recover from the mistakes we made in our 20s and early 30s. At least those in their 20s have a resource to guide them to avoid the mistakes we in our 40 made. One day you will look back and view this book as one of your most worthwhile investment of your youth.

  125. 5 out of 5

    Perminus Mwangi

    Unplugged is not a book you read and then keep away. Its a book you keep close to you for future reference, to consult it the way you do with the Bible, Dictionary, or constitution. It is life guide for a man.

  126. 5 out of 5

    Kenneth Ngunjiri

    I have a son-in-law who needs this book.

  127. 5 out of 5

    Moses Kinuthia

    Masculinity aside, many teachings of this book are consistent with the teachings of books such as
    1. Neuropychology of self discipline
    2. Failing forward
    3. Thinking for change
    4. The magic of big thinking

    Great work!

  128. 5 out of 5

    Derrick Munene

    A classical relationship masterpiece for both men and women. Unplugged qualifies to be a blueprint for modern day Behavioural Science. Its in congruence and in synergy with the works of other great masculinity writers. Every man should have it as a moral and factual guide

  129. 5 out of 5

    Frank Kiptoo

    Keywords and phrases ringing in my mind after reading this book: Full Stack, Burden of performance, value creation, scarcity mentality, hypergamy, brifaults law.

  130. 5 out of 5

    Yvonne Hamisi

    I am a feminist and I seem to like this book because, I mean, feminism fails to make sense when masculinity is on its deathbed. The focus of real feminism is gender equality not production of another inequality where men have to in future fight to be equal with women. You are doing a good work of ensuring the balance feminism has struggled to create does not tip to the disadvantage of men

  131. 5 out of 5

    Tony Peter

    I celebrate this Kenyan author. He completely understood the subject matter and then presented it in the best way possible, creating one of the most compelling work of sociological/pydchological literature.

  132. 5 out of 5


    I should buy my friend Benjamin Zulu a copy of this book. I have always told him that he gets everything about intersexual dynamics wrong, that he barely understands men and women and his rhetoric is merely populist, mostly telling people what they want to hear and refusing to confront the reality with the hard truths. This book is completely opposite of Benjamin Zulus school populist school of thought. It does not baby sit anyone. It serves the hard truths, without caring whether it will hurt or not. It does not massage egos, it will not make you feel good, but it will make you think hard and act. This is it!

  133. 5 out of 5

    Adams Mkenya

    I have seen this book being regularly discussed and recomended in our boys club whatsapp group many times and I recently decided to get a copy and read. Some of the case studies exactly mirror my situation. I lost my job a few months after the onset of COVID, my wife, for whom I had taken a loan to start a mini supermarket in the hood suddenly became an animal. For my own peace, I had to move out with only my clothes laptop and documents. Luckily,the boys helped me acquire a motorcycle, I worked as a boda rider for 14 months before I got another job. The truths in this book hit me harder because of the experience.

  134. 5 out of 5

    Ted Moriasi Mokaya

    Oyunga Pala and Tony Mochama must be proud with this writer. The journey they started in the late 90s is gaining momentum more than two decades later, thanks to content like this. As a father to 22 year old, I have a perfect resource which I will use to teach my son. What a book!

  135. 5 out of 5


    Amerix needs to read this book. Now this is real masculinity content.

  136. 5 out of 5


    If every man got unplugged, the gambling, alcohol, lodging, and fast food sectors would be hit hard. Some sectors are maintained by low value men

  137. 5 out of 5

    Mugambi Martin

    The perspective in this book is consistent with what I have always believed. The problem the modern man is facing are self-inflicted. Shit started happening when man made man the center of his attention, pedestalizing women, worshiping women. Our forefathers did not worship women. The did what a man must create value and provide, and masculinity thrived? Want maculinity back?
    1. Starve women of your attention
    2. Be scarce to women
    3. Make them your least priority
    4. Create value and more value
    5. Be masculine in your thoughts, interactions, behaviors, tc
    6. IMPORTANTLY,always ask yourself, what would have my grandfather done in a given circumstance?

  138. 4 out of 5


    Great book

  139. 5 out of 5

    Kevin MK

    The book has unplugged me from so many comforting lies instilled by society. It is a turning point for my thinking when it comes to Masculinity, Women, Relationships and Self Discipline. I can testify of the truths I have found in the book that I have seen in peoples lives that I never got to understand. Every young man should read this especially in their early 20’s.

  140. 5 out of 5

    Felix Muriithi

    I thought I was a man until I read this book. My journey to manhood has officially started, courtesy of the valuable truths inside here

  141. 5 out of 5

    Kyalo Maundu

    Machakos county is likely to be the first county to have a female governor and senator after August 9 and my question is, where are the men in my county. Machakos men, please lets read this book and make better decisions in the next general elections. We are likely to be the laughing stock of the country if this happens.

  142. 5 out of 5

    Nicholas Kemboi

    The best thing you can do after reading this book is write dowm all the qualities of a low value man and a high value man, then ask yourself, what low value man traits do I have and which high value man traits am I missing then work towards eliminating the low ones and gaining the high ones. That is exactly what I am doing thanks to insights from this book.

  143. 5 out of 5

    Zack Kiarie

    Have Benjamin Zulu and Robert Burale read this book? I am offering to buy each a copy and send them back to the drawing board. Unplugged is exactly what a man should be!

  144. 5 out of 5

    Robert K

    Quite frankly one of the best books I have read in a while. The author pulls out all the best stops to describe me, what I have done and also those I have related with (women). As a single, divorced father of two sons I have learnt lots and recommended the book to my group of divorced men. A must read …

  145. 5 out of 5


    I went for marital counselling in church then read this book just before my wedding which is due in August. It undid almost everything I was told. I have been unplugged kabisaa

  146. 5 out of 5

    Mwalimu Atsenga

    In the first weekend of June, some guys organised a men mentorship seminar targeting public servants workers in my county, including teachers, county employee, police forces, etc. We are about 450 men each paying 1000 bob. One month later, I borrowed unplugged from my brother and guess what, everything the speakers in that seminar said were word for word off this book. I should have added sh 200 and bought a copy of unplugged instead, anyway, haidhuru.

  147. 5 out of 5


    I teach family law and I got alarmed when a student heavily cited this book in a paper related to divorce, I requested him for the source so that I can read more. Just finished reading, and it has really opened my eyes.

  148. 5 out of 5

    Frank Kathurima

    My father bought me this book on my 23rd birthday last month. I didn’t even read it until I saw a confrontation between dudes & chics on a whatsapp group about the contents of this book last weekend, and I was like “wait, aint this the book my dad gave me?”. I read it in less than two days then came to google to see what people are saying about it, thats how I landed here. I think my dad had studied me very well and seen the mistakes I was about to make, then responded proactively with the best intervention possible. I swear this book will shape my life more than anything I have read in my four years of campus. I wish more fathers could buy my agemates a copy of this book. If you are a young man, forego one tuesday of Pizza and invest in this book and you will thank me later.

  149. 5 out of 5

    Jimmy Mbogo

    This book will provide a turning point for many Kenyan and even African men. When the history of African Masculinity is written, this book will undoubtedly be recognized as one of the game changers. It comes at a time when the low masculinity crisis is biting hard. Thumbs up author for this timely rescue resource for men.

  150. 5 out of 5


    Hon Patrick Makau in a political banter with Alfred Mutua last month advised the latter to read a book called unplugged so that he can be man enough. I had to look for the book. Without any doubt, its the greatest ever addition to my library. What stands out is the quality of social research, the author is extremely well read, and he excells at providing highly persuasive examples. Well done!

  151. 5 out of 5

    Pius Wandeto

    I read someones copy but I must buy my own for future reference.

  152. 5 out of 5

    Judith Murigi

    I bought my husband this book a few weeks after it was launched and I can already see some change in behavior and attitude. You can even hear him quoting it during call with friends. Quite an influence

  153. 5 out of 5

    Dr. B.G. Kariuki

    This book aptly captured what happened to me in the 90s. I married a fellow primary school teacher in 1977. She advanced her studies and rose to the position of a high school teacher in 1982 while I remained a primary school teache. She rose to a position of deputy principal in 1986 and a principal in the mid 90s. The more she rose and I remained stagnant, the more disrespect in the marriage. At one time, the disrespect was too much especially when she started earning 4 times more, and ran out of control. I almost walked out to marry a more submissive wife but I decided to deal with the root of all this, my stagnant career. Between by 2002, I had risen from a primary school teacher to a university lecturer. The more I worked on myself, the faster the respect came back. I could have walked out, I could have started fights to force her to respect me, but I am glad I did the right thing; working on myself, becoming a high value man, both financially and socially. My marriage was turbulent in the 90s but I brought it to stability by creating value in me. This is one lesson I have always passed to my sons and nephews. You cannot win a womans respect or submission if she is making strides and you are stagnant. The man must create more value in a marriage than the woman. The opposite is recipe for chaos. Sometimes all you need to stabilize your marriage is working on yourself and create value, women automatically are attracted to value.She is now a retired school principal, I am still lecturing in my late 60s. Sometimes I joke and tell her, I am happy she disrespected me when I stagnated because she made me who I am today. A man shall not stagnate!

  154. 5 out of 5

    Alex Kitheka

    If you act unmanly near Mavoko M. P. Patrick Makau, he always recommends this book and saus it will teach you how to be a man. I am so curious. I need a copy.

  155. 5 out of 5

    Faith Ndunge

    This book is the talk of almost all whatsapp group I am in. I had to google it. How can I get a copy at Lukenya University, Makueni?

  156. 5 out of 5

    Kemunche Anyona

    I read this book and laughed at my younger me. 25 years ago in my early 20s, my girlfriend cheated and got pregnant. Oneitis is a dangerous disease because, I later forgave her and decided to bring up the child. As Donald Trump would say, “Big Mistake” I was given an award winning character development. To cut the whole story short, she is still married to the baby daddy, and the son I raised for two years has just completed campus. Anyway, I am not complaining as I learnt an important lesson in my early 20s, understanding women and their nature, and Ive never made a mistake in my relationship with women again. Its good we share these lessons with younger men, so that they can avoid the mistakes we made. Great book.

  157. 5 out of 5

    Zachary Mule

    Its like the author knows my experience with women. Two of the examples closely mirtor my experience, after which I got tired of the games played by Nairobi women, I decided to get a 19 year old from my Village in Makueni and bring her up as a wife. Within a year, she was worse than the Nairobi girls, I was running away from. Fast developed an apetite for rich men and I was in short time a nobody. She is now 23, the most perfect definition of a slay queen, one of these girls who regularly appear in the galleries of the social media accounts of popular clubs. Character development ya kienyeji is more painful than ya any other woman.

  158. 5 out of 5

    Jane Nabutola

    In simple terms, this writer is trying to tell us “marriage was not meant for masculine women and weak men”. Why do women get masculine? To fill the vacuum left by men with low masculinity? So whats the solution? Men getting more masculine and giving women no reason to get maaculine

  159. 5 out of 5

    Jamleck Miano

    Wives treat low value husbands as if they are their first borns. Ukitaka kuheshimiwa kwa ndoa, be valuable, create value, stay above mediocrity, be a cut above the rest. Powerful book

  160. 5 out of 5

    David Kamoni

    This book completely alters one’s cognitive response to social issues. Nowadays anytime I read or watch news about a intersexual dynamics scandal, I interpret it from the UNPLUGGED framework. It has really sharpened my sociologocal thinking and my response to whats happening around us on matters relationship, marriage and family.

  161. 5 out of 5

    Jimmy Carter Muriuki

    Its true our fathers didnt teach us most of these lessons, thank you for blessing men with this valuable resource Jacob. One lesson my father taught me, that I can see addressed here is the danger of marrying single mothers. In August 1996, when I joined campus my father told me, I know you will meet girls you like there in campus, I will not tell you not to have sex, you are a grown up, make your decisions, but always use a condom, huku nje ni kubaya, and secondly, and this one I insist, if you feel like wifing one of the ladies you will falk in love with, make sure she does not have a kid from another man. My son, don’t make that mistake, and if you ignore me, siku moja utanikumbuka ukilia. That message delivered on the 1st week of August 1996 still rings in my mind and as my son joins campus next week, I will relay the same same message his grandfather gave me 26 years ago. Lets continue making men!

  162. 5 out of 5

    Ian Mbugua

    African men,

    Listen to this man,

    No school will teach you these lessons,

    No university wi teach you these important truths,


  163. 5 out of 5

    Craig Mosomi

    This writer is an excellent social researcher. He must have invested volumes of hours to conduct research on the subject matter.

  164. 5 out of 5

    Dr. D. Musonye

    Just read some reviews and its good people are sharing their experiences with women, and we are learning a lot. In my case, I was once married to a single mother. One day, eight months into the marriage, I bumped into a whatsapp conversation with her best friend, and she was telling her. “I can’t have kids with different men, if I want another kid, it will be from my baby daddy, not this goat, huyu ni wa kulea”. I sent her packing the same day. I urge men to take the lessons in this book seriously, especially the issue of hypergamy, its a sharp weapon formed against us.

  165. 5 out of 5

    Karim Abdul Nassir

    This book makes some not easily noticeable trends quite apparent. For example, after reading it, I became aware of the gradual process of weakening them man by the media. Remember in the 1980 and 90s, we had very serious journalists on our TV stations and their focus was news and information. The few female presenters were hired on the basis of their journalistic competence not looks. Then things started changing in the early 00 and beauty became a hiring yardstick by TV stations, and thats how screen sirens populated our media houses. If I were to interpret this from the Unplugged conceptual framework, the target of this development was men, not women. It was meant to make men spend more time on their TV screens and away from their purpose. It was meant to have men focus on the woman and not the news and information. The moment you focus on the catwalking slay queen reading the news, you cannot focus on the real issues contained in the news or absorb useful information. I now understand how the media has been used to weaken masculinity. Thanks for giving us a strong conceptual framework which is now helping us to understand and interpret what has been and is happening around us and we are now aware of the traps set in our paths and how to avoid them.

  166. 5 out of 5

    Ken Ambani

    The tragedy is that the modern society has more low value men than high value men. The number of simps, orbiters, white knights, gamblers, alcohol addicts, gigolos, ben tens, mamas boys, and obese men combined is hundred times higher than men of value and substance. What we have is a social pandemic, but at least we have a vaccine called UNPLUGGED. What a timely intervention

  167. 5 out of 5

    Daniel Wambilianga

    The three Key phrases from UNPLUGGED,

    1. Scarcity mindset
    2.Mental point of origin
    3. Burden of Performance

    Represent the main weakener of the man and the main interventions that shall make the man strong again

    Wonderful book

  168. 5 out of 5

    Pastor T

    1 Corinthians 15 verse 41 clearly resonates with the principal of burden of performance deeply explored in this book. Paul says ” 1Corinthians 15. There is one glory of the sun and another of the moon” which means there is one glory of the woman and another glory of the man. Women are given a glory early that must then be cultivated and men must wait for their glory. Man’s glory is only granted after a process of death and resurrection. When the burden of performance is done right, there is a beautiful synergy between a woman’s hypergamy and a man’s burden of performance. We need one another, and these characteristics of male and female move us to complete one another and the mission God gave us. Hypergamy drives men to perform to maintain desire from women in general and his wife in particular. When the man performs, the woman is drawn to him to complete his mission.

  169. 5 out of 5

    Professor Mutisya

    I like how the writer has empahasized the concept of “Burden of Performance” because it lies at the core of masculinity. I think one thing that need to be made clear to all men as they take up the burden of performance is that the burden of performance can’t merely be “a performance;” that is, it can’t be an act. This is not something you put on for a while to “get the girl” or, if you’re married, “get sex.” If you consider the burden of performance a technique so that you relax once you achieve the immediate goal, then the relationship will not be sustained in a good and healthy way. This performance must become who you are. It may begin by doing things that “aren’t you,” which means that you are not comfortable with them or you want to remain slothful and not do what you ought to be doing. But as with all changes that must take place in mind and body, you discipline yourself to do what you should do, and then you become what you are supposed to be. You change the way you think and act by the way you discipline your mind and body. The burden of performance must become a lifestyle for a man, its comparable to what is called form in sports. A sportsperson or team can only win when on form. A man must be always on form

  170. 5 out of 5

    Francis. K. M.

    I acquired this book after a reading a newspaper review recently. First, let me say that it has opened my eyes, I am now aware I have problems I never thought I have. I think I am one of those men who unknowingly buy love and affection from women instead of earning them by creating value. What I always thought is the normal way of approaching relationships has been labelled in this book as a serious masculinity flaw, and I strongly agree. Arguably, my perspective has changed, and from now onwards my focus will be value creation not simping.

  171. 5 out of 5

    Francis Agbonlahor

    I agree with the author that without a mental point of origin, life is very burdensome. Such a life requires a lot of thinking, planning, obsessing and in most cases, a person has to act outside their value systems to please others.
    Men need to stop living an others-focused life, and get in touch with who they really are. Ask yourself” What do I want, what’s important to me, and what are my needs? ” Stop thinking that if you took care of the other person’s needs first, yours will be met in return. That is a recipe for disappointment and a road back to inadequacy. Your personalities should flow naturally from a state of unfiltered authenticity. A state that many men have buried out of fear, insecurity, and shame.
    This book will take you back to your default settings and empower you to flow naturally putting a laser sharp focus on your goals, purporse, and values without being unsettled by others and their perceptions. Once you read this book, you will never “God” any other human being.

  172. 5 out of 5

    Brian Muchiri

    I have read many books but none is as impactful as Unplugged. This one immediately alters ones mindset. You realise you have either been living a lie, blinded by femicentric imperatives, or operating way below you potential. Once the harsh reality hits you, there is no turning back because you immediately get unplugged.

  173. 5 out of 5

    Aaron Gatuku

    I’ve learnt many new things courtesy of unplugged. Its like undertaking a whole sociology unit in campus but the most impactful chapter is the one on mental point of origin. I wish the author could write it as a separate book. Kudos, Jacob. Its one of the greatest books I’ve ever read.

  174. 5 out of 5

    Steve Sindambi

    This book will definitely wake up the sleeping lion and make it roar forever

  175. 5 out of 5

    Mariam Yanda

    In a highly feminised world where masculinity is on its deathbed, this book tries to rescue our men. Excellent read!

  176. 5 out of 5


    I’ll admit this book passed through my hands at the right time for me. The facts stated here are what I needed at this point in my life. What really really stood out for me is be your own point of mental origin, the facts given to show how important it is they were very impactful. I had to order another copy for my bro. What an eye opener.

  177. 5 out of 5


    I’ve never read a whole book in less than a day, before but Unplugged took less. I got my copy on thursday and was done within 16 hours. This is a book you wont dare put down once you start reading. Its exceedinglly engaging and captivating, its the best book by a Kenyan I have ever read.

  178. 5 out of 5

    Abdulrahman Hatimy

    Ahaa, hichi ndio kitabu sasa, wenzangu, hichi ndio kitabuu. Ukishakisoma, ukaelewa na ukayafuata yale mwandishi ametilia mkazo basi wewe ushakuwa mwanaume kamilii. Hakuna lolote ama yeyote atakayekutisha, utaacha tabia za kujipendekeza kwa wanawake, utie bidii, ujilainishe wewe mwenyewe, wanawake ndio wanajipendekeza kwako ukishakuwa mwanaume imara na mwana ume wa maana. Mwandishi amewasha moto, wanaume wote waje wauote huu moto, waondoe ile baridi iliyowaingia wakaishi kama simba aliyenyeshewa. Heko Mwandishi.

  179. 5 out of 5


    Unplugged is all about making men great again. Any man who reads this book will undoubtedly experience a Renaissance.

  180. 5 out of 5


    Hate it or love it; Hypergamy keeps many men on their toes. The fear of losing their women to better men is what drives many men (not all men), in relationships and marriages to achieve higher goals. Well, we hope as many men as possible will read this book, because women, and the society in general are safe when the man is strong. More than half of the problems plaguing the modern society; drugs, run away gambling, corruption, insecurity, rape, bad governance, road carnage, alcoholism, juvenile deliquency, among others are products of weak masculinity.

  181. 5 out of 5

    Mary Anyango

    Two weeks ago I go online and post “Men, what is the most perfect gift a woman should buy her boyfriend?”. I wanted to gift my man something valuable. People suggested different things but three of them posted “get him a book called unplugged. I googled the book and decided to get it after reading the authorial summary and few reader reviews on Nuria. His birthday comes and I give him the gift. The following day were supposed to go out for a picnic an extension of his birthday but he refused to get out of the house. The moment he started reading the book, his attention remained on it for the next 10 hours, which made me curious about it. Immediately he put it down, I took it up, well it took a few days for me to finish, and what I can say is, ladies, if he is celebrating a birthday, ask him whether he has read unplugged. If he hasnt, there is no better gift than unplugged by Jacob Aliet

  182. 5 out of 5

    Curtis Oluwatosin

    I wish this book was available in Nigeria. In the whole of Africa, its Nigerian men that need unplugged than the rest of Africa. In the meantime, I will buy two more copies and sent to my friends back home, may be the gospel will start spreading with those two resources. Its a book that will undoubtedly rejuvenate the African man

  183. 5 out of 5


    For the single men,

    Ukishasoma hii book hakuna dame hii dunia hauwezi date. You will understand women and their psychological dynamics and what to do as a man to attract any kind of girl you want. Form ni saa ii ni kusafisha rada na hii book. Mbogi ichangamkie bukuree!

  184. 5 out of 5

    Susan Munywoki

    My response to this book is ambivalent. On one hard the harsh judgement of women was discomforting. One the other hand, its brazen and unrelenting critique of weak masculinity and the way forward it provides for making men great again will have a positive ripple effect on the society. Nothing threatens the stability of the modern society than weak men.

  185. 5 out of 5

    Raphael Mwangi Wambugu

    Marriage or a Long Term Relationship (LTR) as Rollo Tomassi calls it is subconsciously premised on our attachment style.

    Psychologists have clustered attachment styles into four-Secure, Anxious, Avoidant and Disorganized. These attachment styles are hugely influenced by our earlier socialization and caregiving and largely impact our future intersexual relationships.Most people are never aware of how they interplay in our lives until we face an existential crisis either in betrayal, heart break or what is popularly known as “ Character Development “. We develop coping mechanisms-Fear, Flight, Freeze and Fawn to prevent us from the hurt and the discomfort of facing our skeletons.

    I believe what the author of this wonderful book had in mind is the development of a Secure attachment style that allows us to show up as our authentic selves and strive to become the best version of ourselves.This is what the author calls “ Full stack man”.This is premised on self awareness, personal growth, internal validation of our self worth ,development of a purpose/mission, having a life mantra and personal acceptance.

    In my analysis, the author clearly depicts that by being our own mental point of origin, maintaining our frame, understanding female nature and embracing the burden of performance, we are taking full responsibility of our selves and will be ready for whatever life presents us. And the above presents the recipe for handling rejections.

    One of the greatest life lessons that a man can embrace is learning how to handle rejections.Rejection is never personal and as Rollo says “ Rejection is better than regret” . And the modern man is so unprepared to deal with rejection due to what the author calls “ Comforting Lies”

    Unplugged prepares men for this.

  186. 5 out of 5

    Kavengi Njoya

    Wueeh. Moto sana. Maaahn, this book is so on point! Am on fire! To hell with simping, orbiting and time wasting. The journey to being a full stack man starts NOW.

  187. 5 out of 5


    I read this book immediately after undergoing a messy divorce mainly caused by some of the issues explored in here, and without any doubt, this book acts as the most perfect guide to my post-divorce life

  188. 5 out of 5

    Raghav Raj

    I bought a copy for myself in May and later added two more to ensure all the male employees read the book. Over the two months, the is a significant observable change in anyone who read the book in terms of attitude, behavior, and productivity. I have decided reading this book an official part of orientation of male employees in the factory.

  189. 5 out of 5

    Demarcus Roberts

    Back home,the civil war of the early 1860s was followed by the reconstruction era. Similarly, Unplugged is bringing the masculinity crisis to an end, and ushering in the era of masculinity reconstruction. What a great “remaker”of the man.

  190. 5 out of 5

    Perminus Gachewa

    I respect the work Amerix and Kibe are doing towards on matters masculinity but Jacob Aliet takes the movement on a whole new level with unplugged which adopts a highly intellectual perspective and provides an expansive scope in terms of coverage of issues and solutions.

  191. 5 out of 5

    Karagu Mrook

    Try to imagine of the beautiful country would have if all men above 18 read unplugged.

  192. 5 out of 5

    Peter Wakaba

    Kenyan book of the year. Mad respect, author.

  193. 5 out of 5


    Will definitely recommend the acquisition of several copies for the Egerton University Library

  194. 5 out of 5

    Alfred Bonaya

    This book should never go out of circulation. My 6 months old grandchild’s agemates will still need this book 20-30 years from now. Luckily my grandchild has one we will keep for him and any other male child born in the family.

  195. 5 out of 5

    Makau King’ola

    The holistic approach to the masculinity crisis, its roots, manifestations, and solution is admirable. Unlike many authors who approach their topics superficially, Jacob Aliet has explored the topic deeply,touching all its corners using the most comprehensive research ever witnessed in Kenyan authorship

  196. 5 out of 5

    Harrison Chomba

    I read Unplugged at the most opportune time. I will use it as one of the main references in my doctoral thesis which focuses on the
    commodified fantasies of femininity

  197. 5 out of 5

    Valerie Sanaipei

    Its the depth of research that wows me. The author clearly did his homework coming up with a breathtakingly marvelous product.

  198. 5 out of 5

    Mahianyu wa Mugo

    Thank you for sharing lessons on things our father didn’t teach us. They are insightful, valuable, and will transform many men. Another problem we are facing as men are things our fathers taught us that either don’t make sense or interfere with a free will. I think that is another issue that need deeper exploration because many men out here, especially Kikuyu men, are suffering as they try to stick to nonsensical things our fathers taught us.

  199. 5 out of 5

    D.B. Kiptarus

    The choice of the title is excellent. Everything about this book is all about getting out of the sockets in which we’ve been plugged, firing us back to freedom

  200. 5 out of 5

    Christopher Maina Onsika

    I don’t remember every book I read as I’ve read many but I will always remember unplugged, and yap loudly about it. I will reference it in many of my social conversations as no work captures modern reality more than unplugged.

  201. 5 out of 5

    David Mworia

    I can personally relate to some of the issues addressed inside here. After a balon d’or-esque character development, I came to the conclusion that the Bible should have an eleventh commandment that goes “Thou shall not domesticate streets”. Its rare to find a book that speaks to me so personally, exactly pointing at my past and present weaknesses, and charting a clear recovery road-map

  202. 5 out of 5

    Wahome Thuku

    Spent the whole night reading the book, just completed it at 7.am. Its a book once you start reading, you cant put down. Its a book once you complete reading, you strongly feel the need to be an entirely different person.

  203. 5 out of 5

    Mike Kasanga

    The concept of burden of performance has been adequately covered in this book, but I have some questions; Is there a clash between modernization and the burden of performance? Have the trappings of modernity distracted todays men from what they must do? Has modernity and its characteristic features weakened masculinity? because I also feel men need to unplug from the negative modernity influence for them to shoulder the burden of performance.

  204. 5 out of 5

    Nderitu Mahiga

    Men must focus on themselves, must not put women at the center of their attention, must stop simping, but there is a misconception out there that regaining masculinity requires men to trash women, mistreat them, and insult them. Treat your woman nicely and respectably without making her the center of your attention. You can make her feel like a queen without worshipping her.

  205. 5 out of 5


    Ookay! I am done reading the book everyone is talking about and now I know why everyone is talking about it and why I should also talk about it. As a teacher in a boys high school, I must create a program that will gradually instill these truths in the boys, and I am thinking of introducing the book to teachers in other boys schools and collaborate the future like-minded ones to create a program targeting wider population of boys.

  206. 5 out of 5


    I unfortunately, I could not have foreseen the current
    intergender dynamics to prepare my sons.

  207. 5 out of 5


    Thank you for exploring some of the issues men face, especially those arising from their relationship with other women. In a future book, you can explore how men let their fellow men down because its a burning problem also, I once bumped into a past conversation between my girl and my best friend and learned she has already aborted his pregnancy,and I had to heal from a double betrayal.

  208. 5 out of 5

    Sean Khasakhala

    Campus dudes! Get this book so that you dont make the nistakes we made out here.

  209. 5 out of 5

    Thabo Mphahlele

    What made an erstwhile highly patriarchal society so femicentric? What dynamics put women at the center of the new world order? Are men victims of their own lethargy, stagnation, or victims of institutionalized feminization of the modern world? Can men regain their place, can the they upstage the femicentric world order, and how? This book answers some of these question in a no-holds-barred social commentary that will make you ditch the comforting lies and accept the hard truths.

  210. 5 out of 5

    Nelson Mandela Thyaka

    Every man in kenya needs to read this book. Great work by the author keep it up.

  211. 5 out of 5

    Patrick Sing’aru

    Glad I read this book before my 20th birthday, I am confident it will prepare me for the tough world of dating, relationships, and marriage. I now very well understand why its impossible for me to date my age mates and why I should spend more time working to build myself rather than chasing them around. Instead, The value I will build will attract them or much later. great lessons inside unplugged.

  212. 5 out of 5

    Mbari Yahiti

    We have a men only club called ‘Mantle” n campus that brings male students together to discuss our issues and create a closely knit tribe of men. One of our lecturers donated three copies if this book to the club a few weeks ago and that was the game changer. The energy the book has put into the movement is phenomenal.

  213. 5 out of 5


    If there is a book that should sell one million copies by the end of the year, its UNPLUGGED!

  214. 5 out of 5

    Lecky Chiuri

    Unplugged by Jacob Aliet simply means “Wanaume Wagutuke”.

  215. 5 out of 5

    Marcus Obiero

    My college going son rarely reads so I got alarmed when he stayed home the whole of last weekend reading one. I borrowed the book from him, three days later, I was going around recommending it to anyone who cares to listen. Its the best book I have ever read in my half a decade of existence.

  216. 5 out of 5

    Winnie Atieno

    As journalist with dreams of becoming a published author, this is the kind of writer I want to become. I now have a role model. Buying more of his books ASAP.

  217. 5 out of 5

    Dominic Katoo

    Waah. This book is fire, fire, fire!

  218. 5 out of 5

    Duke Moriasi

    I teach a unit titled “The tenacity of gender power relations and gendered inequalities in a period of global transformation” and this book will come in handy. Its a powerful reference.

  219. 5 out of 5


    Salvation is what you get as a man after reading unplugged and adhering to its teachings. Men, read unplugged and get saved. Unplugged shall wash your weaknesses away and you shall live the rest of your life as a full stack man.

  220. 5 out of 5

    David Muthengi

    Finally I got my copt of the most read book in Nairobi and it even surpassed my expectations. The author picked on an issue he deeply understand and delivery an A star product.

  221. 5 out of 5


    Dear Samido

    Please read this book.

  222. 5 out of 5

    Carlos Letinina

    I don’t know whether CBC will have literature set books for high school, if so, this writer has the potential to write a series of works that will definitely qualify to be literature set books in the league of “the river and the source by Margaret Ogolla, the river between by Ngugi wa Thiongo and Homestretch by Velma Pollard.

  223. 5 out of 5

    Steve Olukunga

    Definitely the Kenyan book of the year!

  224. 5 out of 5

    Wahome Karanja

    My 17 year old son in form 4 came home with Unplugged early in the week and I spent the whole of thursday reading it. At first I thought its one of their literature set books but after reading a few pages, I discovered its a powerful masculinity mentorship program. I had to research about the author, and I am interested in more of his works. Where can I get his other books?

  225. 5 out of 5

    Miano Muthike

    Its a tricky world for the man. On one hand, a woman who earns more is less likely to respect her man. On the other hand, a woman who earns less can respect the man initial but her hypergamous instinct can make her monkey branch to a better man. In such dynamics, men must be at their best all the time.

  226. 5 out of 5

    Allan Ngaira Wesonga

    The first thing that came into my mind after Mulamwas recent scandal on 8th of August is Unplugged. If there is a Kenyan man that needs to read this book its Mulamwa. He is the most perfect example of a weak man, a man who cant unplug from her hypergamic ex, a man who does almost everything against the ideals of unplugged, scarcity mentality and zero mental point of origin. Someone introduce Mulamwa to Unplugged. Dr, Kingori, where are you?

  227. 5 out of 5

    John Osiemo

    I’ve read hundreds of books but Unplugged hits differently. The urge to change and be a different person starts even before you finish reading the book

  228. 5 out of 5

    Pius Katana

    If only Mulamwa read unplugged! The book can save the boychild

  229. 5 out of 5

    Theophilo Mwai

    I will recommend this book during all my interactions with men. I must ensure as many men as possible read unplugged because the future of manhood and masculinity depends on the extent to which men adhere to the teachings in here.

  230. 5 out of 5

    Lewis Esaranda

    Someone get Mulamwa a copy of unplugged ASAP. Dude is insultingly masculinity left right and center!

  231. 5 out of 5

    Darius Kathurima

    The money I spent on Unplugged will go down as the most well spent money this Year. Unplugged gives you 100 times more value than some of these seminars we attend for only 1200 shillings. Best value for my money ever.

  232. 5 out of 5

    Dennis Sigera

    In the modern society, a man cannot win while still plugged on to trends that weaken masculinity. Unplug and watch your masculinity soar to unprecedented highs and set yourself on a path to a series of winning streaks

  233. 4 out of 5

    Pala Pala

    A good theology recognizes psycho-social perspectives and that’s why i highly recommend Unplugged as a Pastors hand/reference resource book for their men’s programs or mother’s with sons initiatives. The evidential social dynamic information that Aliet offers in his book is so tangible. Its a keen to taking a pilgrimage and your tour guide tells you “this is the Garden of Gethsemane where Jesus sweat blood holding a chalice of affliction while praying that its either the cup of suffering is taken away or God’s will be done’ and you believe him.
    A few times here and there, Aliet quotes scripture in simple agreeable and functionally eisegetic manner and this is where he trips without falling in scripture use. However, he makes up for that tripping with his factually great research in relational social dynamics.

    He shares stories that we as Pastors encounter in the counseling room as we engage men or when interacting with our congregations then uses scientific psychosocial perspectives to address those dynamics in ways we cannot ignore.

    This book can be used in your men’s fellowship and it will spark the right conversations. Conversations that will help men in your group appreciate how real real as a Pastor you maybe in beginning such difficult yet life changing conversations. How willing you are as a Pastor to confront lies that have been peddled in a truth bearing context that made those lies seem as truths. Aliet is not asking men to be nice, he wants them to be good. He doesn’t want them just identified as male, he wants them as men.

    Advice, As this book awakens the men in your fellowship and restore their vigor (because it will if you are intentional), i pray that you remain faithful to scriptures. this book is not the Bible.

  234. 5 out of 5


    I’ve now read five books written by this author and I am looking forward to the next release. He never disappoints. Unplugged is the best so far. In the meantime, please make sure your earlier book titled Magnolia flower is converted into a film. It can surpass Nairobi Half-Life.

  235. 5 out of 5

    Maundu Muli

    This book needs to circulate here in Greatwall Estate in Athi River. Nikubaya

  236. 5 out of 5

    Eve Mwangi

    I read this book with mixed feelings throughout. On the one side I thought weuh! If i was a feminist I would be up in arms. Being a middle age woman and a single mother at the same time i felt almost attacked. However being the person I am and applying my objective side I must say this has to be one of the books every man and woman should read. The nuggets of wisdom in there are invaluable. Well articulated, well researched from all speres. Now i know the exact gift to get every man in my circles. Well done Aliet.

  237. 5 out of 5

    Dalmas Onguta


    Intersexual dynamics in relation to psychology,philosophy,history,biology and contemporary research is one aspect that Author Aliet has critically delved into.In his book Jacob explains the female nature by giving concrete examples and the dynamics of today’s society in relation to the concept of relationships and marriage.While society has changed,laws enacted to suit interests of women,the natural inclination of both men and women in the sphere of relationships is an area that the writer intricately explores.Aliet explains female nature,how they select and what men need to learn about the dating scene as well as the necessary ingredients that can be used to ensure a sustained relationship.

    It is without doubt that his understanding of history,philosophy,research as well as making references in the contemporary aspects available online and studies, makes this book an outstanding template for psychological,social and intersexual literature blueprint.This is why it is absolutely necessary to understand the nature of both men and women and to delve into the intricate details that both genders have to foster long term commited relationships.

    The author states in the ealier chapters a concept of hypergamy which is a feminine characteristic.This analogy refers to the proclivity of women to date higher on both social and economic spectrum. Women are more inclined to date highly successful men and would dump and abandon men who are still strugging to have those who are fully established.This provides security and ability to be provided for should they get married to the man in their cycle.In other words, women love and and adore competent and successful men.This notion also equally explanis why majority would abandon their campus sweethearts to date a working class man who has it all figured out,but Jacob in his book UNPLUGGED encourages young men to work on themselves first because men have the last laugh and age like fine wine.No make up!.A man should make his personal improvement his core value and work on bettering himself,a man should have a single minded mindset on the pursuit of a sustainable goal and concentrate on ensuring that he meets his obligation.A man must ensure that he shoulders responsibility,accept to protect and provide,and not to be mothered and provided for by the wife.

    The author in the intial chapters narrates instances where men abandon their main call,get comfortable and choose not to aim higher for the potential good as one of the mistakes that have fallen in our society.Any man must accept the role of responsibility and walk through the pursuit of attaining that nobility with their shoulders high.

    By choosing a noble path men understand that it is exciting for the female species to have someone who does not pedestalize them, someone who has an ambition. Women embrace men who pursue their instrests and are not bothered by any other things that stands around them. This makes them more competent and skilled in their area of expertise and attracts females to them.Just as it has been indicated in the book,females love males who other females want because as it gives them the mental thrill and they keep questioning why the other ladies want him.It makes them know that well if I let him be, I will definitely lose him and others can have him.It gives them the urge to be with him because he attracts other ladies too.A lazy nice and unambitious one would be left wallowing in his own non exciting state.


    In this book Unplugged, which is a must read for both men and women,Jacob explains how men can relate with women and intermingle to ensure that they compliment one another, it elevates the understanding of men and allows them to inculcate what our fathers never taught us ,it encourages men to pick up a noble goal and aim at the potential good,to embrace the burden of performance and to protect and provide.

    Get your copy today at Nuria Book Shop or reach out to Jacob Aliet via his Facebook page. Thank you.

  238. 5 out of 5

    Alex Nsubuga Mubiru

    Thank you. My copy arrived in Kampala last week and I have already finished reading. Well, the book exceeded my expectations by far, and I will recommend it widely here. Meanwhile, I have set SMART goals that will ensure my life choices, behaviors, interactions, and attitudes conform to the teachings herein.

  239. 5 out of 5

    Ephantus M’Mugwika

    The first thing I did after reading Unplugged was reading my huge collection of love songs (blues, rnb, and rock). Those songs are the leading producers of simps and weak men,I had to unplug!

  240. 5 out of 5

    Cyprian Nyakundi

    Dear young men,

    If you want to
    1. Understand female nature, empowering you to make high quality relationship decisions and establish sustainable relationship
    2. Quadruple your potential and make seismic moves that will solidify your role as a provider in your current or future family
    3. Shake off the emasculating baggage around you and man the effing hell up like your grandfathers did.

    Read UNPLUGGED by Jacob Aliet

  241. 5 out of 5

    Harrison Marex

    In short,

    Masculinity is Kickassery!

  242. 5 out of 5

    Stephen Kariuki

    This book is a threat to the sponsor culture. Men who will get their isht togetherness after reading this book will unplug from the sponsor BS, destroying many young lazy women economically. Now I know why many young girls here in campus being talking crap about the book. But the crap talk is good because that how we got to know the book exists and bought it. Men of all ages will definitely be transformed by the book.

  243. 5 out of 5

    Davy Rotino

    I heard William Ruto say that all Kenya Kwanza MPs will undergo a mentorship program after being sworn in. For the male ones, reading unplugged should be part of the mentorship, they need to be taught how to chase goals instead of slay queens.

  244. 5 out of 5

    Allan Sainep

    I met someone looking for this book at Quickmart Kitengela, and referred them to Nuria. I think the author should use more distribution channels such as Naivas, Carrefour, Quickmart, and other chains with extensive reach now that the demand for the book has reached fever pitch.

  245. 5 out of 5

    Nathan Kasujja

    I first heard about this book during a talk show on Bukedde TV in early July and I got interested. With a few friends, we got someone in Nairobi to get us the book and send some copies all the way to Bweyogerere, Kampala. Our interest was sparked by its alignment with a study we are carrying out about masculinity crisis in Sub-Saharan africa. However, I got more than expected as this book is the most comprehensive life coach I have ever come across. I will definitely recommend it widely around here.

  246. 5 out of 5

    Scophine “Maverick” Aoko

    As a woman dedicated to fighting toxic feminism, I like it when someone gives toxic feminism the damn finger salute and treats it with the contempt it deserves. Jacob is simply telling toxic feminists “Lay low like the nobody you are b***es, Your 15 minutes of fame as underdogs on top is up, because its a man’s world, and men must be on top”. Unplugged is the de facto headquarters of red-pill. By the way, Jacob, feminism does not exist in Kenya. What we have is toxic lowlifes and empty headed attention seekers masquerading as feminists. The real ideals of the feminist movement are absent in the toxic version of feminism brandished online locally by bimbos; intellectually vacuous dumb blondes with the IQ of a grasshopper. Unplugged is a real red pill gem, dismantling toxic feminism and crushing it to smithereens while simultaneously making a loud wake up call to emasculated males, beta males and sub optimal males to MAN UP !. All men must read Unplugged. Its a man’s Bible.

  247. 5 out of 5


    I can’t believe I am posting anonymously to avoid backlash from my female constituents, but that’s what we politicians have become… wussies! I strongly believe a real man speaks his mind, like the author of this book; political correctedness is for wussies, and there is no social space where men have been more wussified more than the political scene. I had a discussion about this book with some fellow parliamentarians and there was some agreement that the political scene is getting emasculated at a very fast pace. We politicians are simps and an insult to masculinity, simps in the sense that, in our attempts to appease our female voter base, we end up discriminating against men. At all levels we are setting up funds for women, community programs for women, bla bla bla, but doing nothing much for our male constituents. We may call it affirmative action but extreme affirmative action ends up producing reverse inequalities, and I remember telling my colleagues that in a few decades, men in Kenya will be victims of reverse inequalities produced by what we are doing to day in an attempt to appease women. Whatever men are going today is nothing compared to what I foresee them going through ten-fifteen years from now if we don’t nip the imminent institutionalized reverse discrimination of men in the bud. As we attempt to create equality and appease women, men might end up being victimized in the process. We must unplug and avoid taking our men down the drain.

  248. 5 out of 5

    Grace oloo

    I learnt a lot from this book ,at the time when my husband had just been retrenched with a one month verbal notice in a.company he had worked for,for 18years. The book prepared me on how to be strong for him and to always reflect on his days when he provides for us. I commit myself to stand with him and my mantra is that(my resources are his resources) as he would say ,mamy.my resources are your resources and our children. Thanks Alieta real life experience. God bless.your work and more wisdom in your righting.

  249. 5 out of 5

    Jimmy Parsankul

    I am the kind that watches football every weekend or weekdays when there are games. I can sit down can watch from 2pm to midnight every saturday and sunday, and after reading this book, I believe this is one behavior many men need to unplug from. Sitting idly for 5-8 hours watching other men make a living adds no value to ones life. I have to reduce my watching to one game per week and use the rest of the time I waste doing value adding stuff. I appreciate many other great insights the author has given and laud his efforts to rejuvenate men.

  250. 5 out of 5


    Am eagerly waiting to see which book will outcontest “Unplugged” as my book of the year. This book has come right at the time am just done with college and yet to graduate in November with a bachelors degree in education science. What awaits me from next year January is birth into the real world. Not the world I was born into 24 years ago.
    It’s a miracle how I came across this book. The book has not only forecasted plainly and genuinely what lies ahead of me, but has also given me a sincere and well articulated roadmap and a script to follow. I feel like I know every nook and cranny of my tomorrow. It sembles a forthcoming exam leakage!
    To say that most men finish campus and settle for marriage is not only a belief but a fact. In my case, this is not even a thing to think of. In fact, I wanna upset the apple cart and consider rescheduling my marital age to 35! That’s 11 years from now. I know it’s not gonna be a walk in the park but am determined. And my strategy here is to focus on my next moves every time.
    At the moment, my first strategy is to hopefully find a school between now and November where to begin my teaching career in January.
    Strategy number two entails beginning the long and sensitive journey of self establishment. Its starting point entails taking up the burden of performance in my place of work. I will look to attend all my classes, give my students assignments and mark them in time. Revise It with them. Give them cats and exams and keenly watch their progress. I teach two of the most demanding and rivalric science subjects-Mathematics and Chemistry. Am aware of the stigma and false negative beliefs among most students about this two subjects. “Oh Chemistry is horrible, oh Mathematics is pathetic,oh this oh that…” They are not. It’s only that they need to be treated differently.Maths and chemistry also have their own Lemonade that need to be made (But let me not dwelt so much on this owing to professional tactical secrecy).
    Moreover I will interract with them in and out of the class in spreading this great gospel of “Unplugging.” I will seek to not only turn my learners into academic gallants but also a bunch of responsible, purpose and self-driven students, disciplined and ensure each of them learns how to apply the notion, ”my own mental point of origin” especially in stemming the canker of peer pressure. (One of the biggest challenges facing Kenyan schools).I will seek to be the exceptional employee in the book; the one who exceeds expectations, the one who is larger than the job description, the one who takes on additional responsibilities and applies himself in more ways. The man that advances. Become too big for my current circumstance according to the book.

    Still on the journey of self establishment, I will seek to cultivate the culture of saving in myself. I will enrole in the likes of teacher saccos and sit with a view of establishing financial cushions on my back.
    Once am financially sound, I will seek to begin investments. At this point marriage should still be far away from my head and will only crack my head with it once I have a well established investment and have gotten a house and have something a woman can come into. My masculine frame.
    Strategy no.3 and the final entails getting a wifeable woman to come into my life. It might be my current girlfriend if she can wait and if she will tick the boxes. I don’t fear losing her. She is not mine. It’s only that it’s my turn to have her.
    And once all this is sorted, I will continue with my life, taking up the burden of performance, setting up goals, strategize on them, Get rid of everything that does not align with them, be it friends or habits..and make sure that destroy them.
    Not just for success. But,that’s the way it should.

    Glory be to “Unplugged.”

  251. 5 out of 5

    Peter Onundo

    When I started reading the book, I got angry more often to the point where I had to put the book down. My fears were too much. I could not imagine that the girl I adored so deeply would just one day pick up her stuff and walk away or get banged by my next-door neighbor. Nonetheless, I read it through and picked up several lessons.

    With confidence, I tried something, and it worked. I logged into my FB and sent DMs to two pretty girls, and the message was the same. It went, “Hello XXXX, I am your online friend, you look pretty, and I look forward to going on a date with you. Call/SMS/WhatsApp (I gave the number). One called, and the other sent a WhatsApp message. I went for the dates. I have another approach to women now, and men should know that ladies are not as special as we have been conditioned to believe, but they are just human beings whose biology differs from men’s.

    On beliefs, look at the things we do as Christians; look at our churches today! Si God for us all?

    Further, I have learned that it is not all about going after money. Today, I successfully got admitted for another ‘piece of paper,’ I started morning jogs, cutting sugars from my diet, and I am going to start just a men’s crew, where we can catch up most evenings and learn a few things from each other.

    This book came at the right time. Men, let’s get UNPLUGGED!

  252. 4 out of 5

    Jomo Rusinga

    When I was reading this book, I felt a feeling you feel when you are on a treadmill or a roller-coaster.

    You feel like the blood is pumping through your veins. There is excitement mixed with fear. You feel dizzy, there is a disconnect between your brain and body. That is how I felt.

    How do we get the harmony?

    “Unplugged” has the answer.

    If I could converse with my younger self, here is what I would say: “Take these principles seriously and your life will never be the same again.”

    The Principles:
    1. Mental Point of Origin.
    2. Guard the Gates to your Garden.
    3. The Burden of Performance.

  253. 5 out of 5

    Jerim Onyango

    This book gives you a personal Saul to Paul transformational expensive. From a self destruct human being to a creator of value. From a sub optimal oaf to a full stack man.

  254. 5 out of 5

    Susan Riwo

    I read this book the whole night prior to a very serious presentation the following day, it was worth it. The Author comes across as a male chauvinist but I must admit it’s a great read for both men and women. The book is well researched, great citations, touching on modern day relationship issues. The boychild who was forgotten has this book to get his power back. It is a must read to anyone hearing a deceptive whisper, women/men can learn from true stories of their fellows who’ve made mistakes. From my point of view, it was intended for men BUT any woman who reads this comes out fully baked to handle relationships with the opposite sex. It touches on career development, mental health, relationships. I highly recommend it to Learninng Institutions, Churches, Marital counseling. The Author outdid himself, such an excellent work from a Kenyan. He brought me good memories of OYUNGA PALA’S work on Saturday Nation. To all out there, UNPLUGGED teaches us that It’s never too late to find our bearing. Kudos Jacob Aliet, you deserve a pat on your back for a job well done 👍.

  255. 5 out of 5

    Dr. Joseph Jesse Masiga

    Unlike many writers who try to massage peoples weaknesses and bad habits as they try to change them, Jacob Aliet completely shuns the politically correct approach and adopts a hard hitting style, calling a spade a bade not. He viciously attacks the demons inside you stopping you from living your full potential and the demons emasculating and effeminating the man. Jacob does not pamper you with niceties to give you a good feel as you wallow in your “suboptimalness”. He attacks bad habits and male weaknesses and crushes them into smithereens, leaving every man liberated, UNPLUGGED

  256. 5 out of 5

    Shiva re-born

    -This book has made me realize what DJ CK said was true once in an interview. Young men SHOULD not get in relationships till in their 30s when they are able to carry someone elses burdens. The burden of performance cuts across..social, career, financial,sexual. It is a heavy crown to carry.

    Unfortunately, almost all men and women mess up between 19 – 29 years. our biology has no mercy and it teases both genders to procreate in the form of stupor love….Those hot flushes…sneaky testosterone,..huggy oxytocin.. enchanting dopamine..and all the combi pill of biochemistry always win 1st.Very selfish..Then reality hits you properly when you go to biashara street for baby stuff. Humans are organisms and it’s basic survival is either die or reproduce. Biology is ignorant of other factors in play- PESTEL factors…It doesn’t care much..it just wants more babies. Whether sigma,alpha,beta…short,tall.

    – If there is a lesson missing in all Christians premarital classes and counseling is evolutionary psychology and intergender dynamics. The modern church set up is extremely feminine. Effeminate pastors.and bishops, their hair, their flushy suits, their make up, their worship,their screaming, their theatrics..I will call it the theater of chaos. They are messing up young women, manipulating them like puppets.

    This book is a collection of what men in the manosphere in America are talking about. Andrew Tate, Kevin Samuels- the godfather,Rollo Tomassi, David Deida, Rich cooper, Jordan Peterson. They are all trying to save a generation totally messed up by the last 3 generations due to toxic feminism. If you see the mess in scandavian countries and South Korea…black Americans…it’s messed up… Strong single mothers bring up strong daughters and weak sons..and the chain continues…

    Am proud of this book coming from a Kenyan author. This book is our candlelight. As a man, I have been awakened to rise and be of value. The biggest dilemma as a captain is trying to take over a ship that has already being taken over by the co- captain. Only one solution..Unplug…Unlearn ..relearn…or as in chess. … understand your chess position..if you see no possibility of winning either sacrifice the queen or abandon the game. Go learn and practice harder…come back with value.

    Men.arise…you have the DNA of all your ancestors combined….

  257. 5 out of 5

    Kithinji Kirugi

    My counselling career has taken a radical shift since I read this book four months ago. I have been using the chapter titled “Mental Point of Origin” in my counseling session with amazing results. The book has empowered me to empower others to get back to basics, to default settings and restart their lives from a me-first approach.

  258. 4 out of 5

    Luvanda E.K.

    Best work of the century, with best citations and real life examples. Our fathers failed to tell us but you have gone ahead and done it. Thank you and keep liberating men, who as it stands are on their own. I have noted the following;
    1. No matter what, stay focused and let your purpose guide you.
    2. As a man, nobody cares.
    3. Women are naturally hypergamous and it is the duty of every man to understand this.
    4. Keep your frame, at all costs.
    5. It’s a gender war. The women will do whatever it takes to take away your frame, and once you let that happen they despise you.
    6. It’s a man’s role to lead.
    7. Have options.
    8. Work on yourself and don’t settle for less.
    9. Real desire can never be negotiated.
    10. You are the prize.
    11. Alpha fucks and beta bucks.
    And so on….
    Keep doing this and let us make millions of men out there aware of the masculine power.

  259. 5 out of 5

    Ochanyo Onyango

    Rarely, do I read a book that applies to my current circumstances as this one. As one who is currently undergoing a divorce, never has a book been this timely to read. As I was shifting through the pages I realised the so many mistakes that I made in my current marriage and lessons that will hopefully make me a full stack man in my next relationship. I have picked the following lessons from it:

    1. Women will always put themselves first, therefore it is only fair if all men become the point of origin of all their decisions.

    2. Never listen to women, hear them BUT NEVER listen to them.

    3. Women are dream killers. Focus on your purpose and the right woman will come.

  260. 5 out of 5

    Professor Khalil Timamy

    If you have a son joining campus this semester, get them a copy of this book. Its the best thing you can give them as they transition to the next phase of life.

  261. 5 out of 5

    Kelvin Thuo Njeri

    Hi, I have read so many books but #UNPLUGGLED, is just special to me. In fact it has empowered me immensely and has assisted me to make a decision I have procrastinated for years..sure the society lied to us. Continue with the good work you are doing, we are behind you.. CHEERS..

  262. 4 out of 5

    Babayao Generale

    Aliet metaphorically drove an excavator into the building built on the foundation of lies and fiction that formed the basis of our life while growing up and reduced it into smithereens through this blockbuster. After reading every sub-topic, one has no choice but to fold the book pages together, deeply ponder and shake his head to shudder at the level of lies we were thought as innocent kids about intergender dynamics.

    It’s a piece full of facts and sad realities that makes you unsettled throughout the pages and at the same time a piece of hope and motivation. The author dedicates the final part of the book to giving tips on how men should lead a quality, fulfilling and deliberate life, making the book a complete work dedicated to a man to transform his life for the better.

    There is no doubt that this will be passed on from generation to generation as the blueprint for manosphere writings. I am proud that one of our own, a Kenyan for that matter, has penned such an extraordinary work making us claim our space in the manosphere as a country.

    If you are a man and you are still grappling with mediocrity, this is the right book for you. Grab it yourself and gift one to your progeny or your loved ones.

  263. 5 out of 5

    Oliver Otieno

    Nowadays we perceive issues using an UNPLUGGED lense, and the book is the first thing that came to mind when I watched the highly emasculating Airtel Money advert. That advert is an insult to men and I strongly believe the leading influencers in manosphere such as Jacob Aliet should address it, plus other commercials and media artefacts that treat men subjectively.

  264. 5 out of 5

    Chris Karega

    Our last born brother, in his late 20s, would spend 60-80k every month on alcohol, women, road trips and airbnbs outside town. He was already worried about the money and time he was squandering on these escapades and confided in me that he was making a resolution to quit this destructive lifestyle at the beginning of this year.He did quite well in January but relapsed to this addictive lifestyle around valentines and Easter. I bought my copy of Unplugged in early June and decided to share with him, hoping that it would make him stick to his resolutions, and fortunately it did .My brother is yet to make a road trip outside town in the last three months. I have also noted that he has slowly detached from his sherehe-esque friends, and everyone in the family is happy for him. The book helped him unplug from a very destructive lifestyle, and I highly recommend it to people struggling with addictive destructive behaviors and lifestyles that makes them lose focus.

  265. 5 out of 5

    O.K. Murkomen

    If authors of book of the year were to get head of state commendation, Jacob Aliet would unquestionably get it for his efforts to unplug Kenyan men from mediocrity. I don’t want to get political but FREEDOM IS HERE for Kenyan men courtesy of Unplugged.

  266. 5 out of 5

    Nehemiah Ithali

    Just read the book the third time. Everytime, I read the book I get new insights I had missed from the previous reading cycle. Hoping to read it two times more before the year ends

  267. 5 out of 5

    Shiro Kiarie

    The bile against this book in “femisphere” made me get a copy so I can also bile…but…I find there is more to thumbs up than bash. For example, the section on mental point of origin applies to anyone, men and women…and by the way, I would hate to have a man who does not live up to the ideals encapsulated in this book. I actually now have a perfect marking scheme I will use when dating.

  268. 5 out of 5

    Colllins Wohoro

    Great book! In addition, the author needs to go to all universities and colleges locally, talking to young men. The revolutionary and liberating message needs to be spread in all formats.

  269. 5 out of 5

    Maxon Adenya

    May Willis Raburu read this book

  270. 5 out of 5

    Waithera Kiago

    This book is the ultimate man maker. We want men with their frames intact not spineless “softlings”. I don’t even understand why there is so much noise about it in women’s group, but I’ve observed that the most noise is coming from women who are past their sell-by date, you see the b**ches lost touch with feminine ideals in their prime and become more like men which reduced their attractiveness to men and are now going for younger men they can control. But now comes unplugged which is liberating the younger men making them less vulnerable to feminine control, leaving the b**ches without options, no wonder the book is so unpopular among that demographic.

  271. 5 out of 5

    James Juma

    I had my bingo moment at 30 when I accidentally stumbled upon content from Kevin Samuels, Richard Cooper and Coach Red Pill. And then I read Unplugged. The Author “localized” the Masculinity content with examples I could relate with.

    Every man should drill into their DNA the meaning of mental point of origin. My son will read this book when he turns 13 to avoid the lies about female nature that I experienced.

  272. 5 out of 5


    Hii kitabu ifikie wasanii. Many of them need it! Karibu nitaje majina, but..ifikie wasanii.

  273. 5 out of 5

    Collins Kipngetich

    I would like to reach this level of writing prowess. The writer should consider giving tutorials to budding writers.

  274. 5 out of 5

    James Mosoti

    I highly recommend this book to any man who feels like giving up on life and resign to fate. It can help you start again from scratch even if you are past 40 and make it in life.

  275. 5 out of 5

    Oduor Otieno

    I recommend that every man reads this book at least five times, before they die.

    UNPLUGGED is a doorway to the female psyche; exploring the finer details of intersexual relationships in terms of what makes or breaks a man’s success with women.
    The author, in a candid and brutal approach, explains how men are lost in the abbyss of trying to please women, at the expense of their purpose and personal growth.
    More importantly, the book offers a guideline on how to be a competent male at every aspect of your life – your hustle, career, self confidence, health and mind.
    The author’s ultimate message to all men is: Change or perish!

  276. 5 out of 5

    Chris Githaiga

    I caught a student reading this book in the middle of my lesson and took it. After, reading it, I got my own copy for future reference and made sure I returned the book to the boy as they were going home for holidays last week because, he surely needs this book, now and in the future. I also recommend it to the class and asked those who can afford to go get a copy, like their classmate.

  277. 5 out of 5

    Walter Mong’are

    Unlike many books which you read once, you will find yourself reading unplugged several times. Its not a book you can easily give away. Situations will happen in life that will require you to keep referring to the text for direction and guidance, the way you refer to the Bible or other religious books.

  278. 5 out of 5

    Kaaji Leswam

    Unplugged should be a man’s bible. Reading this book has greatly changed my mindset on so many issues that most feminists would term as chauvinism. Having grown In a maasai cultural and traditional set up,being taught about strong and masculine roles and responsibilities, Unplugged has instilled the lessons learnt in me and brought up so much sense in the urge to protect masculinity and anti-feminism.
    Every man who looks up to being a strong-minded masculine man should definitely have this book and at the end of the read, he will be a baptized man.
    Thanks Jacob for the Man’s bible.

  279. 5 out of 5

    Robert Rono

    Learnt a lot about female nature, and I doubt I will ever have the desire to get married after what I am reading, watching and learning about modern women from diverse sources. Won’t waste time pursuing marriage. Thanks God I am getting all this knowledge in my early 20s.

  280. 5 out of 5

    Anita Nderu

    The biggest victim of a weak man is a woman. Weak men
    1. beat and kill women
    2. become deadbeats
    3. are alcohol addicts
    4. are womanizers
    5. neglect their families
    6. live off women
    7. will con women
    8. can easily rape
    Women are safer in a strong masculinity context than a weak one. Great work of rejuvenating masculinity, Author.

  281. 5 out of 5


    I wish i read this earlier but Well not a bit too late.It comes in handy when you realize there is much to learn about the female nature.Its no longer as it was that women cannot be understood.One thing that stands out best is the none Misogynistic nature of the writer like any of the femispheric members would have expected.Every woman and the world deserves a man with Positive Masculinity and thats exactly the rallying call in UNPLUGGED.Unlike toxic masculinity as they call it,UNPLUGGED has the content that even helps women understand themselves.As men being our own Mental Point of Origin is the biggest asset. what would have happened if Abraham told Sarah he was going to sacrifice Isaac.huh!!At such a point,this book is a reference to get men back to their right place Such a researched content from all available resources.I even now know Cuckoo birds have something to do with child support evasion.Cuckoldery,Cuckold,cuckqueen .Man this is a writer!!! Book deserves an award .Daily Nation should give Jacob an Unplugging Column.Finally my worry of “how will i teach my son to be a man” is sorted .Life Hacks is here.Everything born male should read this book and have it for reference since tripping never announces its coming.UNPLUGGED is The Second Best a man can get ,after Gillette. Everytime is time to be UNPLUGGED.

  282. 5 out of 5

    Alai Onyango

    I’ve learnt a lot from this book and one thing I agree with the author of about is the importance of hanging around high value men. I have this belief that you would be rather be under the table of billionaires “eating their left overs” than be a the centre a table sorrounded by muguka boys worshiping you. Go get a membership at a golf club even if you don’t know how to play golf, get a chance to hang around men of value, gain ideas, get deals and opportunities. A CEO who sees you regularly where he hangs out is likely to listen to you and consider you for a deal which you walk into his office with a pitch. Always hang around high value men and avoid the company of low value nondescripts . Great book.

  283. 5 out of 5


    Reading book helped me deal with unpleasant in laws. My soft nature and may be lack of strong leadership in the house, had made them encroach to uncomfortable levels, my house looked like her fathers house, with a brother and sister living with us permanently and the mother would visit and stay for months. I was colonized! I got the courage to set strong boundaries, there was some resistance initially but I slowly got the siblings out and established visiting rules. Currently, no one can visit and sleep in my house for more than two nights.

  284. 5 out of 5

    Dennis Kithinji

    Reading this book reminds me of gender training sessions I undertook as part of a political leadership program. I single-handedly tried to unravel myths in equality lessons. I had not read any book on masculinity but my biology and medical knowledge gave me the confidence to argue that there are profound differences between men and women. I wish Jacob Aliet was in the sessions, he would support me to unpack the connection between the biological differences and psychological, behavioral, and social States of men and women. Every man should read Unplugged. It will give them to confidence to express masculine energy in a society where femininity is being set as the standard for men while masculinity is indirectly set as the goal for women. Life is more easy and fun when we operate in our natural designs, that calls for ignoring social dynamics established to make us think that our biology and it’s influences are wrong.

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