Business

The Book That Changed The Way America Does Business In 1987 Miller Heiman published a book that turned conventional thinking on its head and offered powerful, practical lessons that broke down the boundaries of traditional product-pitch selling. This modern edition of the classic Conceptual Selling shows why Miller Heiman has become the world's most respected name in sales development, with a client list leading the Fortune 500. And it shows why the principles of Conceptual Selling are more important today than ever before. The New Conceptual Selling Even in a world of cyber commerce, nothing beats a face-to-face meeting. And if you're one of those men and women who make their living in this highly demanding environment, this new edition of Conceptual Selling will change the way you interact with customers and clients, and the way you conduct your business career. Learn: How to identify your customer's real needs and use listening as a powerful selling tool How to tailor every sale you make to one specific client-and how to create a system that is consistent, flexible, and successful How to earn and maintain your credibility-by creating a pattern of Win-Win sales How to use Miller Heiman Personal Workshops to identify your strengths and weaknesses-and make the changes you need to make. ISBN:2147483647 Author:Robert B. Miller, Stephen E. Heiman & Tad Tuleja

Whether it's a faulty memory, a tendency to multitask, or difficulty managing our time, every one of us has limitations conspiring to keep us from being organized. But, as organizational guru and former Google CIO Douglas C. Merrill points out, it isn't our fault. Our brains simply aren't designed to deal with the pressures and competing demands on our attention in today's fast-paced, information-saturated, digital world. What's more, he says, many of the ways in which our society is structured are outdated, imposing additional chaos that makes us feel stressed, scattered, and disorganized.But it doesn't have to be this way. Luckily, we have a myriad of amazing new digital tools and technologies at our fingertips to help us manage the strains on our brains and on our lives; the trick is knowing when and how to use them. This is why Merrill, who helped spearhead Google's effort to "organize the world's information," offers a wealth of tips and strategies for how to use these new tools to become more organized, efficient, and successful than ever. But if you're looking for traditional, rigid, one-size-fits-all strategies for organization, this isn't the book for you. Instead, Merrill draws on his intimate knowledge of how the brain works to help us develop fresh, innovative, and flexible systems of organization tailored to our individual goals, constraints, and lifestyles. From how to harness the amazing power of search, to how to get the most out of cloud computing, to techniques for filtering through the enormous avalanche of information that assaults us at every turn, to tips for minimizing distractions and better integrating work and life, Getting Organized in the Google Erais chock-full of practical, invaluable, and often counterintuitive advice for anyone who wants to be more organized and productive–and less stressed--in our 21st-century world. ISBN:2147483647 Author:Douglas C. Merrill, James A. Martin

ZOOM takes listeners inside the global race to build the car of the future, as pioneers in Japan, India, China, and the USA tackle the challenge of creating automobiles that will run on cleaner energy sources. The authors write: "Oil is the problem. Cars are the solution." We are living in the midst of a Great Awakening in which environmentalists, entrepreneurs, and political leaders are forming new alliances to end our addiction to oil and create new technologies. The days of Big Oil and Big Auto are numbered, according to the authors, who show how we are in the midst of a major transformation from carbon-based energy sources to new fuels and technologies.ZOOM traces the history of the linked industries of oil and automobiles, and how the two have shaped domestic capitalism and the international landscape, creating both progress and peril. They explain how Toyota vanquished American competitors to become the world's largest automobile manufacturer and, more importantly, a leader in hybrid cars using electric power. They take us into the boardrooms of oil executives and show how some are boldly exploring new energy sources while others deny the dangers posed by oil and risk extinction. With wide-ranging analysis and a keen view of the key players in the intersecting worlds of energy and automobiles, authors Iain Carson and Vijay Vaitheeswaran tell the story of what may be the most important challenge facing the industrial world: How to make the transition from the Age of Petroleum to a cleaner and better future. ISBN:2147483647 Author:Iain Carson, Vijay V. Vaitheeswaran

A newly updated edition of the comprehen-sive guide to job interviews that has over a half million copies in print, SWEATY PALMS teaches readers everything they need to know in order to land the job of their dreams. Whether a first-time job seeker searching for that elusive entry-level position or a seasoned employee fac-ing tougher and tougher competition in a difficult economy, SWEATY PALMS takes readers through each step of the interviewing process, from preparation to dress to negotiating an offer. Including hundreds of interview questions and sample answers, SWEATY PALMS prepares job seekers for even the wiliest inter-viewer. H. Anthony Medley, who has interviewed countless job seekers over the years, offers readers an honest view from ¿the other side of the desk.¿ He draws on a wide variety of sources, from celebrities dis-cussing how they got their jobs, to employers revealing what they look for in an ideal candidate. This new edi-tion of SWEATY PALMS, which has been a vital tool in the job-interview market for decades, reflects cut-ting-edge changes to interviewing, including the pros and cons of e-mail resumes, thank-you notes, proper dress in the corporate-casual age, and the unique chal-lenges of landing a job in the 21st century. ISBN:2147483647 Author:H. Anthony Medley

Brief Summary Billion Dollar Game: How Three Men Risked It All and Changed the Face of Television In the mid-1990s, three men had three unique and revolutionary ideas for television shows entitledCash Mountain, Survive, and Project X. Time and time again, they were each rejected by major the networks as theor projects were declared unfit for production. Rather than give up on their dreams, Paul Smith, Charlie Parsons, and John de Mol instead pushed ahead and went on to produce shows which quickly became the biggest and most successful programs on Earth: Who Wants To Be A Millionaire?, Survivor, and Big Brother. This is the compelling story of how three men defied overwhelming odds to take the television industry by storm, make personal fortunes, and transform the map of popular culture. ISBN:2147483647 Author:Peter Bazalgette

Becoming a global company once meant penetrating markets around the world. But the demands of the knowledge economy are turning this strategy on its head. Today, the challenge is to innovate by learning from the world . This book provides a blueprint for companies ready to embrace this new globalization challenge. In From Global to Metanational, international business and strategy experts Yves Doz, Jose Santos, and Peter Williamson introduce a radically different kind of company—the metanational—defined by three core capabilities: being the first to identify and capture new knowledge emerging all over the world; mobilizing this globally scattered knowledge to out-innovate competitors; and, turning this innovation into value by producing, marketing, and delivering efficiently on a global scale. The authors explain why traditional global strategies are no longer sufficient to differentiate leading competitors, what the knowledge economy means for managers, and why opportunities to leverage globally dispersed knowledge are growing. Most important, they outline exactly how managers can build a metanational advantage for their own organizations by: prospecting for and accessing untapped pockets of technology and emerging consumer trends from around the world; leveraging knowledge imprisoned in a multinational's local subsidiaries; and, mobilizing this fragmented knowledge to generate innovations, profits, and shareholder value. Drawing from the experiences of pioneering metanationals including STMicroelectronics, ARM, Acer, Nokia, Shiseido, and PolyGram, the book shows how today's multinationals can use their existing global networks to gain an important head start in the global game—and how newcomers can leapfrog traditional competitors by rapidly building a new-style metanational corporation. Must-reading for every leader—from the CEO of a new global venture, to the executive of a currently successful multinational, to the founder of an e-business startup getting ready to 'go global'—this pathbreaking book shows how to reshape strategies to compete and win in the global knowledge economy. ISBN:2147483647 Author:Yves L. Doz, Jose Santos & Peter Williamson