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Good Strategy Bad Strategy by Richard...
Clears out the mumbo jumbo and muddled thinking underlyingtoo many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world Developing and implementing a strategy is the central task of a leader, whether the CEO at a Fortune 100 company, an entrepreneur, a church pastor, the head of a school, or a government official. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with "strategy.”
He debunks these elements of "bad strategy” and awakens an understanding of the power of a "good strategy.” A good strategy is a specific and coherent response to—and approach for overcoming—the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect in challenges as varied as putting a man on the moon, fighting a war, launching a new product, responding to changing market dynamics, starting a charter school, or setting up a government program. Rumelt’snine sources of power—ranging from using leverage to effectively focusing on growth—are eye-opening yet pragmatic tools that can be put to work on Monday morning. Surprisingly, a good strategy is often unexpected because most organizations don’t have one.
Instead, they have "visions,” mistake financial goals for strategy, and pursue a "dog’s dinner” of conflicting policies and actions.
22 Immutable Laws of Branding by Al R...
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.
Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.
The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
The Magic of Thinking Big by David J ...
Set your goals high...then exceed them!
Millions of people throughout the world have improved their lives using The Magic of Thinking Big. Dr. David J. Schwartz, long regarded as one of the foremost experts on motivation, will help you sell better, manage better, earn more money, and—most important of all—find greater happiness and peace of mind. The Magic of Thinking Big gives you useful methods, not empty promises.
Dr. Schwartz presents a carefully designed program for getting the most out of your job, your marriage and family life, and your community. He proves that you don’t need to be an intellectual or have innate talent to attain great success and satisfaction—but you do need to learn and understand the habit of thinking and behaving in ways that will get you there. This book gives you those secrets!
Believe you can succeed and you will:-Cure yourself of the fear of failure-Think and dream creatively-You are what you think you are-Make your attitudes your allies-Learn how to think positively-Turn defeat into victory-Use goals to help you grow.
The Strategist: Be the leader your bu...
Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate or care much about on opening day.
But by the time the program ends, they cannot imagine leading their companies to success without being—and living the role of—a strategist. Over a series of weeks and months, Montgomery puts these accomplished executives through their paces. Using case discussions, after-hours talks, and participants' own strategy dilemmas, she illuminates what strategy is, why it's important, and what it takes to lead the effort.
En route, she equips them to confront the most essential question facing every business leader: Does this company truly matter? In doing so, she shows that strategy is not just a tool for outwitting the competition; it is the most powerful means a leader has for shaping a company itself.
The Strategist exposes all business leaders—whether they run a global enterprise or a small business—to the invaluable insights Montgomery shares with these privileged executives. By distilling the experiences and insights gleaned in the classroom, Montgomery helps leaders develop the skills and sensibilities they need to become strategists themselves. It is a difficult role, but little else one does as a leader is likely to matter more.
Wealth and Power
From two of today's foremost experts on China, a thought-provoking new history that helps us understand China's future by looking at its rise over the last 150 years.Wealth and Power is a sweeping account of the key, iconic intellectual figures and political leaders of China since the mid-1800s. By examining what they thought and what they did through lively and absorbing portraits, Schell and Delury chart how China made its tortured transformation from a weak, humiliated country under foreign assault to its astonishing rise in the early 21st century. In so doing, they provide us with a deeper and richer understanding of China's present success story.
ISBN:2147483647
Author:Orville Schell, John Delury
The Power Of Positive Thinking In Bus...
Would you like to have the confidence and self-belief to get ahead at work?We are all born positive thinkers but our positive traits can be clouded over by the stresses and strains of daily life. Written in cooperation with the (Norman Vincent) Peale Center, The Power of Positive Thinking in Business will help you overcome negative attitudes, such as fear and lack of confidence, and replace them with the traits of a positive thinker: optimism, determination, patience and focus.Positivity also has a wider role to play: in fast-changing times and the uncertain economic climate it is important to have positivity in the workplace to rise to the challenges ahead. This book will show you how you can deal more effectively with tough situations and difficult people, and dramatically improve your performance and confidence at work.So reap the benefits of positive thinking in your professional life and say goodbye to negativity for good.
ISBN:2147483647
Author:Scott Ventrella
The Ten Faces of Innovation
A brilliant guide to fostering creativity and business innovation, based on the author's experience as the MD of IDEO - the world-famous design firm that has developed hundreds of innovative products, including the Palm Pilot.
When it comes to work, could you be an experience architect? Or a storyteller, caregiver or a cross-pollinator? These are just four of the characters developed by IDEO and presented in The Ten Faces of Innovation that any individual can adopt to innovate in their business lives. Individuals can use these different characters in different situations to create a broader range of solutions to business problems: at the start of the creative process you might be the "anthropologist", going into the field to see how customers use and respond to products; later, if there are obstacles, you might be the hurdler, who overcomes obstacles in the way to the finished product.
The book explains with examples from business how adopting these characters can beat naysayers who stifle innovation.
ISBN:2147483647
Author:Tom Kelley, Jonathan Littman
Secrets of the Millionaire Mind by T....
Secrets of the Millionaire Mind reveals the missing link between wanting success and achieving it! Have you ever wondered why some people seem to get rich easily, while others are destined for a life of financial struggle? Is the difference found in their education, intelligence, skills, timing, work habits, contacts, luck, or their choice of jobs, businesses, or investments? The shocking answer is: None of the above!
In his groundbreaking Secrets of the Millionaire Mind, T. Harv Eker states: "Give me five minutes, and I can predict your financial future for the rest of your life!" Eker does this by identifying your "money and success blueprint." We all have a personal money blueprint ingrained in our subconscious minds, and it is this blueprint, more than anything, that will determine our financial lives. You can know everything about marketing, sales, negotiations, stocks, real estate, and the world of finance, but if your money blueprint is not set for a high level of success, you will never have a lot of money—and if somehow you do, you will most likely lose it! The good news is that now you can actually reset your money blueprint to create natural and automatic success. Secrets of the Millionaire Mind is two books in one.
Part I explains how your money blueprint works. Through Eker's rare combination of street smarts, humor, and heart, you will learn how your childhood influences have shaped your financial destiny. You will also learn how to identify your own money blueprint and "revise" it to not only create success but, more important, to keep and continually grow it.In Part II you will be introduced to seventeen "Wealth Files," which describe exactly how rich people think and act differently than most poor
What I Wish I Knew When I Was 20
Brief Summary
Major life transitions such as leaving the protected environment of school or starting a new career can be daunting. It is scary to face a wall of choices, knowing that no one is going to tell us whether or not we are making the right decision. There is no clearly delineated path or recipe for success. Even figuring out how and where to start can be a challenge. That is, until now.
As executive director of the Stanford Technology Ventures Program, Tina Seelig guides her students as they make the difficult transition from the academic environment to the professional world, providing tangible skills and insights that will last a lifetime. Seelig is an entrepreneur, neuroscientist, and popular teacher, and in What I Wish I Knew When I Was 20 she shares with us what she offers her students—provocative stories, inspiring advice, and a big dose of humility and humor.
These pages are filled with fascinating examples, from the classroom to the boardroom, of individuals defying expectations, challenging assumptions, and achieving amazing success. Seelig throws out the old rules and provides a new model for reaching our highest potential. We discover how to have a healthy disregard for the impossible, how to recover from failure, and how most problems are remarkable opportunities in disguise.
What I Wish I Knew When I Was 20 is a much-needed book for everyone looking to make their mark on the world
ISBN:9780061735196
Author:Tina Seelig
Life’s Not Fair but God Is Good
Turn every obstacle into a step on the road to greater faith, hope, and happiness. There's no doubting that life can be tough and sometimes even seems downright unfair. But Dr. Robert H. Schuller, the world's premier positive thinker, has great news.
Even when life is toughest, even when you're battling more than your share of disappointments, you can rise above adversity and find new hope and true happiness Dr. Schuller shows you know to keep your faith in good times and bad.
You'll discover how to turn disappointments into stepping-stones to success. Five self-esteem boosters that can give you the confidence to turn your dreams into reality. Six easy steps for unlocking the tremendous healing power of prayer.
The nine commandments of thankful to restore your positive outlook on life. How to keep your goal in sight, even when obstacles get in the way. . .and much more! Life may not always be fair, or easy, but you can triumph over any obstacle that comes your way if you remember these simple but powerful life--affirming words: God is good.
ISBN:2147483647
Author:Robert H. Schuller
The Road Less Traveled by M Scott Peck
Brief Summary
Now featuring a new introduction by Dr. M. Scott Peck, the twenty-fifth anniversary edition of the classic bestseller The Road Less Traveled, celebrated by The Washington Post as "not just a book but a spontaneous act of generosity.”
Perhaps no book in this generation has had a more profound impact on our intellectual and spiritual lives than The Road Less Traveled. With sales of more than seven million copies in the United States and Canada, and translations into more than twenty-three languages, it has made publishing history, with more than ten years on the New York Times bestseller list.
Written in a voice that is timeless in its message of understanding, The Road Less Traveledcontinues to help us explore the very nature of loving relationships and leads us toward a new serenity and fullness of life. It helps us learn how to distinguish dependency from love; how to become a more sensitive parent; and ultimately how to become one’s own true self.
Recognizing that, as in the famous opening line of his book, "Life is difficult” and that the journey to spiritual growth is a long one, Dr. Peck never bullies his readers, but rather guides them gently through the hard and often painful process of change toward a higher level of self-understanding.
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ISBN:2147483647
Author:M. Scott Peck
The 21 Indispensable Qualities of a L...
In the tradition of his CBA bestseller "The 21 Irrefutable laws of Leadership" and his sell-out seminars, author John C. Maxwell now provides a concise, accessible leadership book that helps readers become more effective leaders from the inside out.
Daily readings highlight twenty-one essential leadership qualities and include "Reflecting On It" and "Bringing It Home" sections which help readers integrate and apply each day's material.
ISBN:2147483647
Author:John C. Maxwell
The 17 Indisputable Laws of Teamwork ...
Brief Summary
Building and maintaining a successful team is no simple task. Even people who have taken their teams to the highest level in their field have difficulty recreating what accounted for their successes. Is it a strong work ethic? Is it "chemistry"? What tools can you wrap your hands around to build—or rebuild—your team?
In The 17 Indisputable Laws of Teamwork, leadership expert and New York Times best-selling author John C. Maxwell shares the vital principles of team building that are necessary for success in your business, family, church, or organization.
In his practical, down-to-earth style, Dr. Maxwell shows how:
The Law of High Morale inspired a 50-year-old man who couldn't even swim to train for the toughest triathlon in the world.
The Law of the Big Picture prompted a former U.S. president to travel across the country by bus, sleep in a basement, and do manual labor.
Playing by The Law of the Scoreboard enabled one web-based company to keep growing and make money while thousands of other Internet businesses failed.
Ignoring The Law of the Price Tag caused one of the world's largest retailers to close its doors after 128 years in business.
The 17 Indisputable Laws of Teamwork will empower you—whether coach or player, teacher or student, CEO or non-profit vollunteer—with the "how-tos" and attitudes for building a successful team.
ISBN:2147483647
Author:John C Maxwell
You’re Born an Original
Put mediocrity and unfulfilled dreams where they belong - out of your life! The world desperately needs the originality only you can provide. God created you for a specific, unique purpose.
He has called you not to imitate someone else, but to become all that he wants you to be. Simply put - You were born an original, don't die a copy! These 52 nuggets of truth will bust down barriers to excellence in your life and will release you to become all that God created you to be. Think about it: You're like a tea bag, not worth much until you've been through some hot water.
Go out on a limb, that's where the fruit is. Leave everyone a little better than you found them. The doors of opportunity are marked "push". Don't spend your life standing at the complaint counter. You can't walk backwards into the future. The sky's not the limit.
ISBN:2147483647
Author:John Mason
Succeed and Grow Rich through Persuasion
The 33 Strategies of War by Robert Gr...
Brilliant distillations of the strategies of war—and the subtle social game of everyday life—by the bestselling author of The 48 Laws of Power and Mastery Robert Greene’s groundbreaking guides, The 48 Laws of Power, The Art of Seduction, and his latest book, Mastery, espouse profound, timeless lessons from the events of history to help readers vanquish an enemy, ensnare an unsuspecting victim, or become the greatest in your field. In The 33 Strategies of War, Greene has crafted an important addition to this ruthless and unique series.
Spanning world civilizations, synthesizing dozens of political, philosophical, and religious texts and thousands of years of violent conflict, The 33 Strategies of War is a comprehensive guide to the subtle social game of everyday life informed by the most ingenious and effective military principles in war. Structured in Greene’s trademark style, The 33 Strategies of War is the I-Ching of conflict, the contemporary companion to Sun Tzu’s The Art of War. Abundantly illustrated with examples from history, including the folly and genius of everyone from Napoleon to Margaret Thatcher, Shaka the Zulu to Lord Nelson, Hannibal to Ulysses S. Gran.
The 22 Immutable Laws of Marketing
There are laws of nature, so why shouldn't there be laws of marketing?
As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity.
Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? InThe 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
ISBN:2147483647
Author:Al Ries, Jack Trout
Switch
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:
The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
ISBN:2147483647
Author:Chip Heath, Dan Heath
Success Is Never Ending
Each of us has experienced "down times"--setbacks at work, in relationships, in our inner lives--times where nothing seems to go right. Most of us have also felt as if we've failed at times, as well. But what is the difference between those who succeed and those who fail? The answer is simple: attitude.In this practical and empowering new book, Dr. Robert H. Schuller, the host and master of possibilities" of the weekly telecast The Hour Of Power shows how to overcome the fear-and the groundless excuses-that keep us from success, fulfillment, and happiness. Here Dr. Schuller reveals his own unique formula for never-ending success:- The 10 steps for tuming your dreams into reality- The amazing power of possibility thinking- The 22 stops on the road map to success- The 4 Cs of "success thinking"- How to banish "impossibility thinking" from your life- The "miracle ingredients" of faith and hope... and much moreYour dreams, Dr. Schuller tells us, no matter how impossible, are the seeds of your success! Now you can learn how to nurture and cultivate your possibilities, uproot the negatives, and watch your dreams blossom into reality
ISBN:2147483647
Author:Robert H. Schuller
Like a Virgin by Richard Branson
Brief Summary
Business advice from the best in the businessLooking for advice in setting up your own company, improving your career prospects, or developing your leadership skills? Why not ask Richard Branson?In Like a Virgin: Secrets They Won't Teach You at Business School, Richard distils and shares the wisdom and experience that have made him one of the world's most recognised and respected entrepreneurs. From his top tips on succeeding in business to some hard-hitting opinions on the global finance crisis, this book brings together his best advice on all things business.It's business school, the Branson way.
ISBN:2147483647
Author:Richard Branson
