Books

Brief Summary The Ultimate Marketing Tool: How to Stand Out in the Marketplace and Eliminate Your Competition With this new book, Doug Johnson, winner of the Best New Sales Advice Book Award and the 50 Great Writers You Should Be Reading Award, shows you how to get the ultimate marketing edge for your business. Have you ever wondered if you could make your business stand out from your competition? Traditional marketing methods like print advertising, radio, TV, and other formats have become more and more difficult to reach a payoff for your business. You've tried social media and found limited, if any, success. It's hard to get prospective customers to consider anything other than price when comparing you to your competitors. Business is tough enough to come by during good times, let alone when the economy is difficult. What do you do? There is an answer: A solution that will make your business stand out from the competition. It's the Ultimate Marketing Tool. The Ultimate Marketing Tool can: Allow you to grow your business regardless of the economy. Put you in a place that eliminates price competition. Help you establish your business as unique in the market, putting you on an entirely different level when being compared to your competition. In this book you will learn how you can get the edge on your competition and have the Ultimate Marketing Tool work for you. ISBN:9780982742730 Author:Doug Johnson

Brief Summary SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good Rosabeth Moss Kanter on the answer to the global crisis of business and American-style capitalism. Out of the ashes of conventional business models arises a set of companies using their power not only for profits and sustainable growth but also social good. If you think business corporations are doomed to be lumbering, bloated, and corrupt, think again. Based on an extraordinary three-year investigation, interviewing more than 350 key people at major companies around the world, Rosabeth Moss Kanter provides encouraging and astounding evidence that this assumption is completely outdated. The businesses that are agile, keeping ahead of the curve in terms of market changes and customer needs, are the businesses that are also progressive, socially responsible human communities. Take IBM. When the tsunami and earthquake struck Asia, IBM didn’t just cut a check for relief funds and call it a day. The company used its technological expertise and skilled people to create what government and relief agencies could not: information systems to effectively track relief supplies and reunite families. While IBM did this with no commercial motive, its employees’ desire to serve people suffering during these crises stimulated innovations that later benefited the company. Or Proctor & Gamble. Despite a decade-long commitment to research and development of a water purification product, commercial prospects were unpromising. But because it was so consistent with P&G’s statement of purpose, people within the company persevered. And when the tsunami struck, it was then able to deliver roughly a billion glasses of drinking water for the victims, earning plaudits from aid partners, the media, governments, and crucially, P&G employees. SuperCorp captures the zeitgeist of the emerging twenty-first-century business. For example: • The strong potential synergy between financial performance and attention to community and social needs • The unique competitive advantage from embracing the values and expectations of a new generation of professionals • The growth opportunities that result from stressing values and supressing executive egos when seeking partners and integrating acquisitions SuperCorp is a remarkable look at the business of the future and the management skills required to get there. IBM, Banco Real, P&G, Cemex, Omron, and other companies reported on now move with the rapidity and creativity of much smaller enterprises. These companies are not perfect, but when people are empowered and values drive decisions, everything can come together in magical "Rubik’s Cube moments” of deep satisfaction. Kanter’s compelling and inspiring stories show that people are more inclined to be creative when their company values innovation that helps the world. ISBN:9780307382351 Author:Rosabeth Moss Kanter

Brief Summary What ants, bees, fish, and smart swarms can teach us about communication, organization, and decision-making The modern world may be obsessed with speed and productivity, but twenty-first-century humans actually have much to learn from the ancient instincts of swarms. A fascinating new take on the concept of collective intelligence and its colorful manifestations in some of our most complex problems, "The Smart Swarm" introduces a compelling new understanding of the real experts on solving our own complex problems relating to such topics as business, politics, and technology. Based on extensive globe-trotting research, this lively tour from "National Geographic" reporter Peter Miller introduces thriving throngs of ant colonies, which have inspired computer programs for streamlining factory processes, telephone networks, and truck routes; termites, used in recent studies for climate-control solutions; schools of fish, on which the U.S. military modeled a team of robots; and many other examples of the wisdom to be gleaned about the behavior of crowds-among critters and corporations alike. In the tradition of James Surowiecki's "The Wisdom of Crowds" and the innovative works of Malcolm Gladwell, "The Smart Swarm" is an entertaining yet enlightening look at small-scale phenomena with big implications for us all. ISBN:9781583333907 Author:Peter Miller

Brief Summary The Secret to GE's Success: A Former insider Reveals the Leadership lessons of the World's Most Competitive Company Learn why GE has always had the best inventors, the best strategic planners, and the best results William Rothschild, who witnessed GE’s revolution firsthand, explains the five keys that made GE a global phenomenon—and gives managers a complete toolkit for duplicating its remarkable success. He explains the GE Code—the hallmark of all GE leadership teams—and provides a far-ranging prescriptive plan for strategizing the GE way ISBN:9780071475938 Author:William E. Rothschild

Brief Summary Although more products and services are available than ever before, companies are still sending out the wrong message by giving their customers boring, apathetic, impatient, and uninspired service, when an organisation's commercial success is incumbent upon making customers feel valued. "Customer Loyalty Guaranteed" shows leaders at all levels how to awaken the "spirit to serve" in every employee. It includes the seven customer service personalities that build unbreakable customer loyalty and practices for maintaining remarkable service over the long-term.Customer service gurus Chip Bell and John Patterson provide fresh concepts on how organisations must deal with today's "new" customer, and show companies how to infuse their organisations with passion that customers will connect to. ISBN:9781598694680 Author:Chip R. Bell