Books

Brief Summary The sixth edition of Entrepreneurship and Small Firms has been fully revised and updated with contributions from leading academics in the field. Retaining the popular style of the previous editions and offering a clear and accessible introduction to the topic, this book provides a thorough coverage of entrepreneurial and small firm theory, concepts, evidence, policy and practice. Integrating academic theory with the day-to-day realities that entrepreneurs may encounter it furnishes the student with a comprehensive analysis of entrepreneurship. This well-established text is justly popular for its clear and accessible approach, presenting the key topics of an entrepreneurship module in an engaging yet rigorous style. The book covers wide ranging topics from the economic influences on entrepreneurship and sources of finance, to issues of diversity, family business and social entrepreneurship. New to this edition is a chapter on Corporate Entrepreneurship offering students a unique insight into entrepreneurship activities in larger businesses and organizations. A reorganized chapter structure for the sixth edition allows students to navigate the four parts of the text from introductory concepts, the domains of entrepreneurship, through to strategy and to implementation. New part cases help to highlight the core themes and apply them to real business scenarios. The new edition retains a wealth of examples and cases throughout the chapters which illustrate entrepreneurship in action. ISBN:9780077136451 Author:Professor David Deakins

Brief Summary The Economist Guide to Managing Growth: How to get bigger and be better Successful and ambitious organizations recognize the 'growth imperative' but are often insufficiently aware of what might threaten continued success. Growth means change. What worked last year won't necessarily work next year - an organization that wants to manage growth successfully will need to change things that aren't yet broken. Growth, and the change it brings, affects every aspect of the business - people management, marketing, customer and client management, financial management, organizational design, performance management and measurement. Growth gives rise to problems for businesses of all size. A young business run by its entrepreneurial founders is quite likely not to pay enough attention to the robustness of an organization’s structure and systems. Different divisions in a big business will evolve at different speeds and be at different stages of their evolution, each with their own particular issues to address - plus the need to be satisfactorily reconciled with each other. This guide explores the different aspects of growth and outlines strategies and tactics that will enable businesses to address the issues they face and move forward to a bigger and even more successful future. ISBN:9781846684135 Author:Rupert Merson

Brief Summary Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: • A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs). • A unique systematic model to manage and market destinations. • Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world. • To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful. ISBN:9780415672504 Author:Alastair M Morrison