Books

To succeed, you MUST stand out from the crowd with a great Personal Brand! Today’s cutthroat competition makes it essential to create a powerful brand that sets you apart from your competition. Inexpensive and powerful technologies enable virtually anyone to build a high-profile identity. Branding is the one sure-fire way to have customers come to you rather than having to chase after them. It is the path to a happier life, filled with more wealth and free time than you ever thought possible! In this book, Jason Hartman, "America’s foremost expert on Personal Branding", shows you, step by step, how to establish yourself as a sought-after brand name in your field. Long-term success in business comes with building long-term relationships. You can eliminate much of the uncertainty and wasted effort of selling by focusing instead on marketing. Build emotional bonds in your marketplace rather than constantly chasing leads and you’ll make more money and enjoy doing it! Creating a powerful Personal Brand is a proven way to beat your competition and control your destiny. Jason Hartman will show you how to harness the power and potential of relationship marketing to become the brand of choice! Within these pages you’ll learn how to: • Create a powerful brand identity for you and your business. • Use the media and avoid many common media mistakes. • Dramatically expand your visibility and become a local celebrity. • Use loyalty programs to create customers for life. • Eliminate the stress and uncertainty of "roller coaster" income. • Convert your customers to super-salespeople for your business. • Become a more successful employee within your company. • Achieve notoriety in your industry and community. • Have more quality time for yourself and your family. ISBN:2147483647 Author:Jason Hartman

The Questions"Arrogant, self-centered, stubborn, " and "insecure" -- words that most people associate with ego. But in this original, eye-opening work, authors David Marcum and Steven Smith argue that the upside of ego is as powerful as the downside and answer questions about ego that have been a mystery to most people. In his landmark book, "Good to Great, " Jim Collins showed that one of two key traits defined leaders who transformed organizations from good to great: humility. But if humility is so powerful, why don't more of us have it? Why does ego allow us to reach good results but never great ones, unless balanced by humility? Why do we need ego to personally succeed, while having it often interferes with the success we pursue? The Answers Using five years of exhaustive research, Marcum and Smith provide compelling evidence and matter-of-fact answers on striking the balance between ego and humility to reach the next level of leadership. The authors include case studies to illustrate how ego subtly interferes with success but also how ego sparks the drive to achieve, the nerve to try something new, and the tenacity to conquer adversity. The Early Warning Signs We all have moments when ego costs us everything from an honest conversation to a job or promotion. Through cross-disciplinary research, egonomics reveals how to detect four early warning signs that ego is becoming a liability, including how: - being too competitive makes you less competitive - defending ideas turns into defending yourself - winning ideas can be halted by the creator's own intelligence and talent - desiring respect and recognition can interfere with success The Keys to Egonomic Health Three key principles keep ego healthy: - humility: striking the crucial balance between too much ego and not enough - curiosity: blending free thinking and discipline without bias - veracity: removing fear of giving or getting feedback to produce water-cooler honesty With a clear focus on elevating the way you do business, "egonomics" is a liberating approach to becoming a rare and respected leader. ISBN:2147483647 Author:David Marcum, Steven Smith

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale. ISBN:2147483647 Author:Seth Godin