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Become The Brand of Choice
To succeed, you MUST stand out from the crowd with a great Personal Brand!
Today’s cutthroat competition makes it essential to create a powerful brand that sets you apart from your competition. Inexpensive and powerful technologies enable virtually anyone to build a high-profile identity. Branding is the one sure-fire way to have customers come to you rather than having to chase after them. It is the path to a happier life, filled with more wealth and free time than you ever thought possible! In this book, Jason Hartman, "America’s foremost expert on Personal Branding", shows you, step by step, how to establish yourself as a sought-after brand name in your field. Long-term success in business comes with building long-term relationships. You can eliminate much of the uncertainty and wasted effort of selling by focusing instead on marketing. Build emotional bonds in your marketplace rather than constantly chasing leads and you’ll make more money and enjoy doing it!
Creating a powerful Personal Brand is a proven way to beat your competition and control your destiny. Jason Hartman will show you how to harness the power and potential of relationship marketing to become the brand of choice!
Within these pages you’ll learn how to:
• Create a powerful brand identity for you and your business.
• Use the media and avoid many common media mistakes.
• Dramatically expand your visibility and become a local celebrity.
• Use loyalty programs to create customers for life.
• Eliminate the stress and uncertainty of "roller coaster" income.
• Convert your customers to super-salespeople for your business.
• Become a more successful employee within your company.
• Achieve notoriety in your industry and community.
• Have more quality time for yourself and your family.
ISBN:2147483647
Author:Jason Hartman
Trolley Wars
Recent times have seen ferocious battles for supremacy among the supermarket chains in Britain. US giant WalMart took over ASDA, and northern upstart Morrisons acquired Safeway.
Meanwhile Tesco has gone from strength to strength while Sainsbury's has slid further and further down the greasy pole. "Trolley Wars" tells not only the gripping business story behind these changes but also the social changes that have accompanied and underpinned it. It reveals the truth behind supermarkets' relationships with their suppliers and customers, and the ruthless world behind the checkout.
ISBN:2147483647
Author:Judi Bevan
Born in Africa
Africa does not give up its secrets easily. Buried there lie answers about the origins of humankind. After a century of investigation, scientists have transformed our understanding about the beginnings of human life. But vital clues still remain hidden. In Born in Africa, Martin Meredith follows the trail of discoveries about human origins made by scientists over the last hundred years, recounting their intense rivalry, personal feuds, and fierce controversies as well as their feats of skill and endurance.
The results have been momentous. Scientists have identified more than twenty species of extinct humans. They have firmly established Africa as the birthplace not only of humankind but also of modern humans. They have revealed how early technology, language ability, and artistic endeavour all originated in Africa; and they have shown how small groups of Africans spread out from Africa in an exodus sixty thousand years ago to populate the rest of the world. We have all inherited an African past
ISBN:2147483647
Author:Martin Meredith
The State of Africa by Martin Meredith
Africa is forever on our TV screens, but the bad-news stories (famine, genocide, corruption) massively outweigh the good (South Africa). Ever since the process of de-colonialisation began in the mid-1950s, and arguably before, the continent has appeared to be stuck in a process of irreversible decline.
Constant war, improper use of natural resources and misappropriation of revenues and aid monies contribute to an impression of a continent beyond hope. How did we get here? What, if anything, is to be done?
Fully revised and updated and weaving together the key stories and characters of the last sixty years into a stunningly compelling and coherent narrative, Martin Meredith has produced the definitive history of how European ideas of how to organise 10,000 different ethnic groups has led to what Tony Blair described as the 'scar on the conscience of the world'.
Authoritative, provocative and consistently fascinating, this is the updated edition of the seminal book on one of the most important issues facing the West today."
Kenya the Beautiful
This guide explores Kenya, a country in the heart of Africa. Astride the Equator, Kenya extends from Lake Victoria in the west to the sea in the east, with snow-capped mountains and rolling plains giving the country a dramatic scenery.
The book evokes the land, its people, in particular the colourful Maasai and their tribal traditions, its history, flora and fauna, cities, game parks and tropical offshore islands. Both the major attractions and the little-known parts of the country are included.
ISBN:1853685576
Author:Michael Brett
The Art of War by Sun Tzu
Written in the 6th century B.C., The Art of War remains the ultimate guide to combat strategy.
Sun Tzu explains when and how to engage opponents in order to prevail in difficult situations. Instead of describing the logistics of warfare, he shows the reader how to succeed by motivating soldiers and leveraging tactical advantages.
In short, he explains how to win the battle of wits. Though it was written for the battlefield, The Art of War contains valuable advice for other endeavors as well.
Tzu's work has been lauded by sports coaches, business executives, and other leaders of the 21st century. This edition contains the translation of Lionel Giles, widely considered the most faithful and authoritative translation."
Erotically Ever After
Rachel Kenley believes in embracing the power of passion and she does so every time she sits and spends time creating stories for the characters who live in her head. The characters in her life include her husband, two sons, her family, and a group of writer friends she would be lost without. She knows how lucky she is to be living the writer's life that has always been her dream.
Erotically Ever After features re-imaginings of fairytales, classic myths and nursery rhymes. Immerse yourself in these well-loved tales that now have the ultimate in sensual happy
ISBN:2147483647
Author:Rachel Kenley
Accidental Empires
Computer manufacturing is--after cars, energy production and illegal drugs--the largest industry in the world, and it's one of the last great success stories in American business. Accidental Empires is the trenchant, vastly readable history of that industry, focusing as much on the astoundingly odd personalities at its core--Steve Jobs, Bill Gates, Mitch Kapor, etc. and the hacker culture they spawned as it does on the remarkable technology they created.
Cringely reveals the manias and foibles of these men (they are always men) with deadpan hilarity and cogently demonstrates how their neuroses have shaped the computer business. But Cringely gives us much more than high-tech voyeurism and insider gossip. From the birth of the transistor to the mid-life crisis of the computer industry, he spins a sweeping, uniquely American saga of creativity and ego that is at once uproarious, shocking and inspiring.
ISBN:2147483647
Author:Robert X. Cringely
The Wisdom of Teams by Jon R. Katzenb...
Teams -- the key to top performanceMotorola relied heavily on teams to surpass its competition in building the lightest, smallest, and highest-quality cell phones. At 3M, teams are critical to meeting the company's goal of producing half of each year's revenues from the previous five years' innovations. Kodak's Zebra Team proved the worth of black-and-white film manufacturing in a world where color is king.
But many companies overtook the potential of teams in turning around tagging profits, entering new markets, and making exciting innovations happen -- because they don't know how to utilize teams successfully. Authors Jon R. Katzenbach and Douglas K. Smith talked with hundreds of people in more than thirty companies to find out where and how teams work best and how to enhance their effectiveness. They reveal:
Egonomics
The Questions"Arrogant, self-centered, stubborn, " and "insecure" -- words that most people associate with ego. But in this original, eye-opening work, authors David Marcum and Steven Smith argue that the upside of ego is as powerful as the downside and answer questions about ego that have been a mystery to most people.
In his landmark book, "Good to Great, " Jim Collins showed that one of two key traits defined leaders who transformed organizations from good to great: humility. But if humility is so powerful, why don't more of us have it? Why does ego allow us to reach good results but never great ones, unless balanced by humility? Why do we need ego to personally succeed, while having it often interferes with the success we pursue?
The Answers
Using five years of exhaustive research, Marcum and Smith provide compelling evidence and matter-of-fact answers on striking the balance between ego and humility to reach the next level of leadership. The authors include case studies to illustrate how ego subtly interferes with success but also how ego sparks the drive to achieve, the nerve to try something new, and the tenacity to conquer adversity.
The Early Warning Signs
We all have moments when ego costs us everything from an honest conversation to a job or promotion. Through cross-disciplinary research, egonomics reveals how to detect four early warning signs that ego is becoming a liability, including how:
- being too competitive makes you less competitive
- defending ideas turns into defending yourself
- winning ideas can be halted by the creator's own intelligence and talent
- desiring respect and recognition can interfere with success
The Keys to Egonomic Health
Three key principles keep ego healthy:
- humility: striking the crucial balance between too much ego and not enough
- curiosity: blending free thinking and discipline without bias
- veracity: removing fear of giving or getting feedback to produce water-cooler honesty
With a clear focus on elevating the way you do business, "egonomics" is a liberating approach to becoming a rare and respected leader.
ISBN:2147483647
Author:David Marcum, Steven Smith
Permission Marketing
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.
Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.
Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.
ISBN:2147483647
Author:Seth Godin
The Transparent Leader
Drawing on his experience as a leader in some of the nation's largest corporations, Baum issues a convincing call for honest, ethical, "transparent" dealing throughout the business world. Baum outlines the management techniques he uses within and without the company to get outstanding results without skirting the rules or bending the truth. Baum maintains that by fostering trust, integrity and accountability at all levels within the corporation, managers can stop the erosion of employee loyalty, restore consumer trust in brands, products, and American business. Baum teaches executives fresh ways of managing Wall Street analysts, communicating with shareholders, and wading through the complex maze of social responsibility issues.
As a member of six corporate boards, Baum offers unique insight into transparent leadership, including the advantages and pitfalls of corporate governance, and the pressures executives face in reporting earnings. He also discusses the importance of setting standards for ethical business practices, yet highlights the dangers of government regulations that may result in excessive compliance costs at the expense of shareholders, creative risk taking, and innovation.
ISBN:2147483647
Author:Herb Baum, Tammy Kling
The Winner Stands Alone by Paulo Coelho
A profound meditation on personal power and innocent dreams that are manipulated or undone by success, The Winner Stands Alone is set in the exciting worlds of fashion and cinema.
Taking place over the course of twenty-four hours during the Cannes Film Festival, it is the story of Igor, a successful, driven Russian entrepreneur who will go to the darkest lengths to reclaim a lost love—his ex-wife, Ewa.
Believing that his life with Ewa was divinely ordained, Igor once told her that he would destroy whole worlds to get her back. The conflict between an individual evil force and society emerges, and as the novel unfolds, morality is derailed.
Meet the players and poseurs behind the scenes at Cannes—the "Superclass" of producers, actors, designers, and supermodels, as well as the aspiring starlets, has-been stars, and jaded hangers-on. Adroitly interweaving the characters' stories, Paulo Coelho uses his twelfth novel to paint an engrossing picture of a world overrun by glamour and excess, and shows us the possibly dire consequences of our obsession with fame."
ISBN:2147483647
Author:Paulo Coelho
How Not to Look Fat
Have you ever had the sneaking suspicion that your existing wardrobe isn't doing wonders for your figure? Whether you're a size 6 or 16, Danica Lo gives you the skinny on always looking your best, even on a "fat" day.
Irreverent and honest, How Not to Look Fat offers cutting-edge tips on maximizing your slimming potential, from banishing back fat and finding flattering gym clothes to getting the right haircut and smelling thinner (yes, there's a scientifically proven way). With tips from fashion insiders and advice on what works best, How Not to Look Fat encourages women to have fun with their wardrobes and makeup, to enjoy their figures, and not to take dieting (and life) too seriously.""
ISBN:2147483647
Author:Danica Lo
Crisis In The Horn of Africa
The most dangerous corner of Africa is its north-east corner where instability reigns and terrorism thrives on the antagonisms of all of its governments. This region, comprising Ethiopia, Sudan and now South Sudan, Somalia, Djibouti and Eritrea, and stretching to include Kenya and Uganda, is a pivotal geopolitical pressure point in world politics.
It stands at the hinge of Africa and the Middle East. It was of vital interest to the superpowers during the Cold War and remains, in the post-Cold War period, a key area in international relations and a major source of mineral wealth, while its sufferings have been described as a scar on the conscience of humanity.
But seemingly endemic political chaos, failed states, terrorism and international piracy have dealt a death blow to the ambitions of the US and her allies in the international community to further a New World Order of liberal democracy. Peter Woodward's book is essential reading for Africa and international relations specialists, including policy planners."
ISBN:2147483647
Author:Peter Woodward
The Fortunes of Africa by Martin Mere...
Africa has been coveted for its riches ever since the era of the Pharaohs. In past centuries, it was the lure of gold, ivory, and slaves that drew fortune-seekers, merchant-adventurers, and conquerors from afar.
In modern times, the focus of attention is on oil, diamonds, and other valuable minerals. Land was another prize. The Romans relied on their colonies in northern Africa for vital grain shipments to feed the population of Rome. Arab invaders followed in their wake, eventually colonizing the entire region.
More recently, foreign corporations have acquired huge tracts of land to secure food supplies needed abroad, just as the Romans did. In this vast and vivid panorama of history, Martin Meredith follows the fortunes of Africa over a period of 5,000 years.
With compelling narrative, he traces the rise and fall of ancient kingdoms and empires; the spread of Christianity and Islam; the enduring quest for gold and other riches; the exploits of explorers and missionaries; and the impact of European colonization.
He examines, too, the fate of modern African states and concludes with a glimpse of their future. His cast of characters includes religious leaders, mining magnates, warlords, dictators, and many other legendary figures—among them Mansa Musa, ruler of the medieval Mali empire, said to be the richest man the world has ever known. "I speak of Africa,” Shakespeare wrote, "and of golden joys.” This is history on an epic scale."
Black Mamba Boy by Nadifa Mohamed
Longlisted for the Orange Prize and winner of the Betty Trask Award. For fans of Half of a Yellow Sun, a stunning novel set in 1930s Somalia spanning a decade of war and upheaval, all seen through the eyes of a small boy alone in the world. Aden, Yemen, 1935; a city vibrant, alive, and full of hidden dangers.
And home to Jama, a ten year-old boy. But then his mother dies unexpectedly and he finds himself alone in the world.
Jama is forced home to his native Somalia, the land of his nomadic ancestors. War is on the horizon and the fascist Italian forces who control parts of East Africa are preparing for battle. Yet Jama cannot rest until he discovers whether his father, who has been absent from his life since he was a baby, is alive somewhere. And so begins an epic journey which will take Jama north through Djibouti, war-torn Eritrea and Sudan, to Egypt.
And from there, aboard a ship transporting Jewish refugees just released from German concentration camps, across the seas to Britain and freedom. This story of one boy's long walk to freedom is also the story of how the Second World War affected Africa and its people; a story of displacement and family
Leading by Alex Ferguson
After an astonishing career-first in Scotland, and then over 27 years with Manchester United Football Club- Sir Alex Ferguson delivers Leading, in which the greatest soccer coach of all time will analyze the pivotal leadership decisions of his 38 years as a manager and, with his friend and collaborator Sir Michael Moritz, draw out lessons anyone can use in business and life to generate long-term transformational success.
From hiring practices to firing decisions, from dealing with transition to teamwork, from mastering the boardroom to responding to failure and adversity, Leading is as inspiring as it is practical, and a go-to reference for any leader in business, sports, and life.""
Alex Ferguson My Autobiography by Ale...
Sir Alex announced his retirement as manager of Manchester United after 27 years in the role. He has gone out in a blaze of glory, with United winning the Premier League for the 13th time, and he is widely considered to be the greatest manager in the history of British football.
Over the last quarter of a century there have been seismic changes at Manchester United. The only constant element has been the quality of the manager's league-winning squad and United's run of success, which included winning the Champions League for a second time in 2008. Sir Alex created a purposeful, but welcoming, and much envied culture at the club which has lasted the test of time.
Sir Alex saw Manchester United change from a conventional football club to what is now a major business enterprise, and he never failed to move with the times. It was directly due to his vision, energy and ability that he was able to build teams both on and off the pitch. He was a man-manager of phenomenal skill, and increasingly he had to deal with global stars.
His relationship with Cristiano Ronaldo, for instance, was excellent and David Beckham has described Sir Alex as a father figure. Over the past four years, Sir Alex has been reflecting on and jotting down the highlights of his extraordinary career and in his new book he will reveal his amazing story as it unfolded, from his very early days in the tough shipyard areas of Govan.
Long Walk to Freedom by Nelson Mandela
Brief Summary
Nelson Mandela is one of the great moral and political leaders of our time: an international hero whose lifelong dedication to the fight against racial oppression in South Africa won him the Nobel Peace Prize and the presidency of his country. Since his triumphant release in 1990 from more than a quarter-century of imprisonment, Mandela has been at the center of the most compelling and inspiring political drama in the world.
As president of the African National Congress and head of South Africa's antiapartheid movement, he was instrumental in moving the nation toward multiracial government and majority rule. He is revered everywhere as a vital force in the fight for human rights and racial equality.
LONG WALK TO FREEDOM is his moving and exhilarating autobiography, destined to take its place among the finest memoirs of history's greatest figures. Here for the first time, Nelson Rolihlahla Mandela tells the extraordinary story of his life--an epic of struggle, setback, renewed hope, and ultimate triumph.""
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ISBN:2147483647
Author:Nelson Mandela
