Showing 441–460 of 1211 results

The Rules of Victory by Barry Boyce a...

KShs2,799.00 KShs2,660.00
Brief Summary The Rules of Victory: How to Transform Chaos and Conflict - Strategies from the Art of War Sun Tzu’s Art of War is widely acknowledged to be one of the greatest tools for understanding and resolving conflict ever. But how do you translate its military insights into practical tactics you can use in the corporate boardroom, the PTA meeting, or the family reunion? James Gimian and Barry Boyce take the principles born on ancient Chinese battlefields and show you how to relate them to the situations of your everyday life. By learning to identify the underlying dynamic of a situation, you can transform conflict into victory. The Rules of Victory features: • In-depth explanations of the essential principles, strategies, and skills of The Art of War • First-person success stories illustrating how these teachings can be applied to a wide variety of professional and personal challenges • Guidance on how to recognize, and even create, a critical turning point in any campaign or project you undertake • A complete translation of The Art of War ISBN:9781590300855 Author:Barry Boyce and James Gimian

Law of International Trade Cross bord...

KShs6,799.00 KShs6,460.00
Brief Summary "This book presents a comprehensive treatment of all key aspects of private international trade law. It shows how international trade law operates in its political, economic and business contexts and provides a clear and concise explanation of the theoretical framework, which underpins the law against the background of modern trade documentation and export practice. The author takes a practical approach to the subject incorporating example contractual clauses, forms and diagrams to demonstrate how the law works in practice, examining legal complexities in cases and materials. The book sets out summaries of the more significant cases, and covers significant cases on documentary credits, private international law, shipping, sale of goods and arbitration. It examines the influence of ECJ case law on private international law. ISBN:9781847033444 Author:Jason Chuah

Strategic Planning How to Deliver Max...

KShs1,799.00 KShs1,710.00
Brief Summary Closely aligning with the military strategy concepts that the ancient Chinese warrior-philosopher Sun Tzu developed in The Art of War over 2500 years ago, Strategic Planning is a practical guide written by two German experts in strategy and innovation. Witmann and Reuter help leaders develop the ability to recognize opportunities in their corporate environment and take advantage of these opportunities effectively and flexibly by implementing revenue-generating strategies. To foster active participation, they engage readers in direct question "workshops" that can be worked through individually or in teams, guiding them through analysis of value-based management, the strategic environment, strategic strength development, building strategies to suit products, and techniques to gain competitive advantage. A full case study in strategy and business planning further coaches readers in handling the challenges of value creation and long-term success. ISBN:9780749452339 Author:Robert Wittmann and Matthias Reuter

Common sense economics by James D Gwa...

KShs1,799.00 KShs1,710.00
Brief Summary With the global economy recovering from a steep recession, and with that recovery challenging our long-held ideas about what careers and the market can be, learning the basics of economics has never been more essential. Principles such as gains from trade, the role of profit and loss, and the secondary effects of government spending, taxes, and borrowing risk continue to be critically important to the way America's economy functions, and critically important to understand for those hoping to further their professional lives - even their personal lives. Common Sense Economics discusses key points and theories, using them to show how any reader can make wiser personal choices and form more informed positions on policy. Now in its third edition, this fully updated classic from James D. Gwartney, Richard L. Stroup, Dwight R. Lee, and Tawni H. Ferrarini reflects on the recession and the progress that's been made since the crash; it offers insight into political processes and the many ways in which economics informs policy, illuminating our world and what might be done to make it better. ISBN:9781250106940 Author:James D Gwartney

50 Best Business Ideas That Changed t...

KShs1,799.00 KShs1,710.00
Brief Summary Includes the Revolutionary Stories behind: • Email • Mobile Phones • Microwave Ovens • Digital Cameras • Courier Services • Barcodes THE MOST IMPORTANT BUSINESS IDEAS OF THE LAST 50 YEARS! The world has changed more in the last 50 years than in any previous half century in history. Entire industries have been created or transformed by new business ideas. And the way we all work is utterly different today from how it was 50 years ago. Gamechanging products invented during this period include the pocket calculator, personal computer, email, payment systems and GPS. All dominate our working lives today yet, hard as it is to believe, these did not exist 50 years ago. Who came up with these ideas, and how? This fascinating book tells the stories of the products, the people and the companies behind these amazing business ideas. It is as entertaining as any novel, and will inspire anyone striving to bring their own new idea to market today. Discover: • Inspirational stories of innovation and perseverance • A unique chronology of the biggest advances in business • An insight into the impact of business ideas on society past and present ISBN:B00G9Y2JVE Author:Ian Wallis

The Whole Manager Achieving Success W...

KShs999.00 KShs950.00
Brief Summary A disciplined, logical approach to professional management with the focus on the personal aspects of success as a manager and as a person. It contains practical examples and anecdotes on topics such as: managing yourself; delegating; managing with integrity; managing your time; managing upwards; managing your career; making things happen; managing the balance; and managing through tough times. ISBN:9781860761331 Author:Peter Bolt

The Art of Possibility by Benjamin Za...

KShs1,799.00 KShs1,710.00
Brief Summary Presenting twelve breakthrough practices for bringing creativity into all human endeavors, The Art of Possibility is the dynamic product of an extraordinary partnership. The Art of Possibility combines Benjamin Zander's experience as conductor of the Boston Philharmonic and his talent as a teacher and communicator with psychotherapist Rosamund Stone Zander's genius for designing innovative paradigms for personal and professional fulfillment. The authors' harmoniously interwoven perspectives provide a deep sense of the powerful role that the notion of possibility can play in every aspect of life. Through uplifting stories, parables, and personal anecdotes, the Zanders invite us to become passionate communicators, leaders, and performers whose lives radiate possibility into the world ISBN:9780142001103 Author:Benjamin Zander and Rosamund Stone Zander

Introducing Productivity A Practical ...

KShs999.00 KShs950.00
Brief Summary To do: • take the stress out of work • defeat ‘information overload’ • be more efficient. Whether you are overwhelmed by your to-do list, or get stressed just looking at your full inbox, this Practical Guide from productivity expert Graham Allcott reveals how to think, and act, more productively and to start loving work. Following a simple A-Z of expert tips and real-life examples, you will learn to improve your focus, regain control, and feel cool, calm and collected. ISBN:9781848316492 Author:Graham Allcott

This is Marketing You Cant Be Seen Un...

KShs2,900.00 KShs2,890.00
A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: • How to build trust and permission with your target market. • The art of positioning--deciding not only who it's for, but who it's not for. • Why the best way to achieve your goals is to help others become who they want to be. • Why the old approaches to advertising and branding no longer work. • The surprising role of tension in any decision to buy (or not). • How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.  

Everybody Lies Big Data New Data and ...

KShs1,799.00 KShs1,710.00
Brief Summary Blending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our world—provided we ask the right questions. By the end of an average day in the early twenty-first century, human beings searching the internet will amass eight trillion gigabytes of data. This staggering amount of information—unprecedented in history—can tell us a great deal about who we are—the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than twenty years ago, seemed unfathomable. Everybody Lies offers fascinating, surprising, and sometimes laugh-out-loud insights into everything from economics to ethics to sports to race to sex, gender and more, all drawn from the world of big data. What percentage of white voters didn’t vote for Barack Obama because he’s black? Does where you go to school effect how successful you are in life? Do parents secretly favor boy children over girls? Do violent films affect the crime rate? Can you beat the stock market? How regularly do we lie about our sex lives and who’s more self-conscious about sex, men or women? Investigating these questions and a host of others, Seth Stephens-Davidowitz offers revelations that can help us understand ourselves and our lives better. Drawing on studies and experiments on how we really live and think, he demonstrates in fascinating and often funny ways the extent to which all the world is indeed a lab. With conclusions ranging from strange-but-true to thought-provoking to disturbing, he explores the power of this digital truth serum and its deeper potential—revealing biases deeply embedded within us, information we can use to change our culture, and the questions we’re afraid to ask that might be essential to our health—both emotional and physical. All of us are touched by big data everyday, and its influence is multiplying. Everybody Lies challenges us to think differently about how we see it and the world. ISBN:9780062390851 Author:Seth Stephens Davidowitz

The Consulting Bible by Alan Weiss

KShs5,000.00 KShs4,700.00
The Consulting Bible: Everything You Need to Know to Create and Expand a Seven-Figure Consulting Practice Everything you need to know about building a successful, world-class consulting practice Whether you are a veteran consultant or new to the industry, an entrepreneur or the principal of a small firm, The Consulting Bible tells you absolutely everything you need to know to create and expand a seven-figure independent or boutique consulting practice. Expert author Alan Weiss, who coaches consultants globally and has written more books on solo consulting than anyone in history, shares his expertise comprehensively. Learn and appreciate the origins and evolution of the consulting profession Launch your practice or firm and propel it to top performance Implement your consulting strategies in public and private organizations, large or small, global or domestic Select from the widest variety of consulting methodologies Achieve lasting success in your professional career and personal goals The author is recognized as "one of the most highly regarded independent consultants in America" by the New York Post and "a worldwide expert in executive education" by Success Magazine Whether you're just starting out or looking for the latest trends in modern practice, The Consulting Bible gives you an unparalleled toolset to build a thriving consultancy.  

Leadership It is in Your DNA by Rhea ...

KShs1,499.00 KShs1,425.00
Brief Summary Taking in an amazing range of nationalities - British, Arabic, Chinese, Indian, Greek, Italian, American, Korean - in "Leadership: It's in Your DNA "Rhea Duttagupta examines how her interviewees became leaders, what worked for them, mistakes they've learned from and risks they've taken. From boardroom politics to the challenges faced by the first female commissioner of Asian police tasked with transforming the world's one of the most corrupt prisons, the stories are diverse, inspirational and instructional. This book provides readers with a framework of ten ingredients distilled from Rhea's extensive experience and research. She argues that these ingredients are innate within us and that if we recognise their importance and enhance them within ourselves, they'll help us maximise our achievements and our leadership qualities. ISBN:9781283902427 Author:Rhea Duttagupta

The Emerging Markets Century How a Ne...

KShs2,199.00 KShs2,090.00
Brief Summary In this vital book, visionary international investment manager Antoine van Agtmael -- the pioneer who coined the term "emerging markets" -- pulls back the curtain on the new powerhouses of the world economy. Picking up where Thomas Friedman's The World Is Flat left off, he persuasively demonstrates that the world's center of gravity is already tipping decisively in favor of the emerging economies. With this seismic shift, competitive challenges and investment risks are also being dramatically transformed, while new opportunities are arising for those who are alert to them. A new breed of world-leading companies are catching their Western competitors off guard. Household names of today -- IBM, Ford, Sony, and Shell -- are in danger of becoming has-beens as these more innovative new superstars in the emerging markets claim dominance. Understanding how they have become world-class market leaders, and where they are taking the world economy, is crucial to understanding not only the future of globalization, but the future of Western competitiveness. Each year we are buying more planes from Brazil's Embraer, refrigerators from China's Haier appliance maker, smart cell phones from Taiwan's HTC, and gas from Russia's Gazprom. How have these relative unknowns come so far in the world markets so fast? What are they doing right that their Western competitors are doing wrong, and how can Western companies face the intensifying challenges and survive? With in-depth, inside knowledge of these emerging powerhouses that's based on his thirty years of working, traveling, and investing in emerging markets and his extraordinary access to the leading companies, van Agtmael trains his experienced analyst's eye on twenty-five of the top emerging giants, taking readers into the executive suites and labs where they are outmaneuvering their Western rivals. Profiling these major players, such as Korea's Samsung Electronics, China's computer maker Lenovo, Brazil's iron ore giant CVRD, and India's Infosys, van Agtmael divulges their strategies for growth, and analyzes how their rise to dominance will change our lives. His unique insights point the way to how we in the West can capitalize on the opportunities these companies represent while also mobilizing a powerful response to the challenges they present. The Emerging Markets Century is a compelling and necessary read for anyone who wants to understand the true magnitude of change under way in the global economy today. ISBN:9781847370303 Author:Antoine W van Agtmael

Jeff Immelt and the New GE Way Innova...

KShs2,799.00 KShs2,660.00
Brief Summary When it was announced in late 2000 that Jeff Immelt would be taking the helm of GE, some skeptics were quick to voice their reservations about the future of the company after Jack Welch. Not only were Welch's shoes particularly large ones to fill, but the economy was dallying with recession, China and India were taking their first giant steps into the global economy, and just four days into Immelt's tenure came the biggest game changer of all: 9/11. The hand-wringing, it turned out, was all for nought. During Immelt's first seven years on the job, GE's revenues increased by more than 60%, its profits doubled, and the company solidified its status as the world leader in technological innovation. Written with the full cooperation of Immelt and GE senior executives, Jeff Immelt and the New GE Way tells the amazing story of how Immelt defied the skeptics and successfully reengineered one of the world's oldest and largest global conglomerates to meet the challenges of the 21st century. It offers an unparalleled opportunity to learn how it's done from a master, detailing the trendsetting innovations Immelt pioneered that have made his vision a reality, including: • Mandating non-stop, company-wide innovation • Making customers partners in growth through Customer Dreaming Sessions • Developing region-specific products and services • Partnering with the most promising new-technology upstarts • Going green with a hugely successful Ecomagination initiative • Fostering a non-stop learning environment The critics were right: Jeff Immelt is no Jack Welch. Just as Welch embodied corporate leadership for the closing decades of the 20th century, Immelt has come to personify the 21st century CEO. As Esquire magazine said when it named him one of The 75 Most Important People of the 21st Century: "The day will come, when GE chairman and CEO, Jeff Immelt, will be viewed as the prototypical leader for the new century.” ISBN:9780071605885 Author:David Magee

Influencer Building Your Personal Bra...

KShs1,999.00 KShs1,900.00
Brief Summary "I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say." -Iskra Lawrence, Aerie Model and Instagram star (@iskra) If you've ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can't someone pay me to live my best life? this book is for you . . . Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to: *Build an audience and keep them engaged *Package your brand and pitch your favorite companies *Monetize your influence and figure out how much to charge Plus tips on: *Landing an agent *Getting on the radar of your favorite sites *Praising a brand without alienating their competitors Whether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she'll show you how to elevate your profile, embrace your edge, and make money--all while doing what you love. ISBN:9780806538853 Author:Brittany Hennessy

Bad Blood Secrets and Lies in a Silic...

KShs1,990.00 KShs1,790.00
Brief Summary The full inside story of the breathtaking rise and shocking collapse of a multibillion-dollar startup, by the prize-winning journalist who first broke the story and pursued it to the end in the face of pressure and threats from the CEO and her lawyers. In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup "unicorn" promised to revolutionize the medical industry with a machine that would make blood tests significantly faster and easier. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at $9 billion, putting Holmes's worth at an estimated $4.7 billion. There was just one problem: The technology didn't work. For years, Holmes had been misleading investors, FDA officials, and her own employees. When Carreyrou, working at The Wall Street Journal, got a tip from a former Theranos employee and started asking questions, both Carreyrou and the Journal were threatened with lawsuits. Undaunted, the newspaper ran the first of dozens of Theranos articles in late 2015. By early 2017, the company's value was zero and Holmes faced potential legal action from the government and her investors. Here is the riveting story of the biggest corporate fraud since Enron, a disturbing cautionary tale set amid the bold promises and gold-rush frenzy of Silicon Valley. " ISBN:9781524731656 Author:John Carreyrou

The CEO Next Door by Elena L Botelho,...

KShs2,990.00 KShs2,890.00
Brief Summary The CEO Next Door: The 4 Behaviours that Transform Ordinary People into World Class Leaders Everything you thought you knew about becoming a CEO is wrong. You must graduate from an elite college or business school. In fact, only 7 percent of the CEOs of today's companies went to a top school--and 8 percent didn't graduate from college at all. Never put a foot wrong. In fact, people who have become CEOs have on average had five to seven career setbacks on their way to the top. Drawing on the biggest dataset of CEOs in the world -- in-depth analysis of 2,600 leaders, drawn from a database of 17,000 CEOs, as well as 13,000 hours of interviews -- The CEO Next Dooris crammed full of myth-busting and counter-intuitive insights in what it really takes to get ahead. Discover the way actual CEOs of top companies think and behave, and the kind of traits to develop if you want to make your ambitions a reality and take your career right to the top. ISBN:9781101906491 Author:Elena L Botelho, Kim Powell and Tahl Raz

The Outsiders Eight Unconventional CE...

KShs4,200.00 KShs4,000.00
What makes a successful CEO? Most people call to mind a familiar definition: a seasoned manager with deep industry expertise. Others might point to the qualities of today’s so-called celebrity CEOs—charisma, virtuoso communication skills, and a confident management style. But what really matters when you run an organization? What is the hallmark of exceptional CEO performance? Quite simply, it is the returns for the shareholders of that company over the long term. In this refreshing, counterintuitive book, author Will Thorndike brings to bear the analytical wisdom of a successful career in investing, closely evaluating the performance of companies and their leaders. You will meet eight individualistic CEOs whose firms’ average returns outperformed the S&P 500 by a factor of twenty—in other words, an investment of $10,000 with each of these CEOs, on average, would have been worth over $1.5 million twenty-five years later. You may not know all their names, but you will recognize their companies: General Cinema, Ralston Purina, The Washington Post Company, Berkshire Hathaway, General Dynamics, Capital Cities Broadcasting, TCI, and Teledyne. In The Outsiders, you’ll learn the traits and methods—striking for their consistency and relentless rationality—that helped these unique leaders achieve such exceptional performance. Humble, unassuming, and often frugal, these "outsiders” shunned Wall Street and the press, and shied away from the hottest new management trends. Instead, they shared specific traits that put them and the companies they led on winning trajectories: a laser-sharp focus on per share value as opposed to earnings or sales growth; an exceptional talent for allocating capital and human resources; and the belief that cash flow, not reported earnings, determines a company’s long-term value. Drawing on years of research and experience, Thorndike tells eye-opening stories, extracting lessons and revealing a compelling alternative model for anyone interested in leading a company or investing in one—and reaping extraordinary returns.

The Power to Compete An Economist and...

KShs2,699.00 KShs2,565.00
Brief Summary Father and son – entrepreneur and economist – search for Japan's economic cure The Power to Compete tackles the issues central to the prosperity of Japan – and the world – in search of a cure for the "Japan Disease." As founder and CEO of Rakuten, one of the world's largest Internet companies, author Hiroshi Mikitani brings an entrepreneur's perspective to bear on the country's economic stagnation. Through a freewheeling and candid conversation with his economist father, Ryoichi Mikitani, the two examine the issues facing Japan, and explore possible roadmaps to revitalization. How can Japan overhaul its economy, education system, immigration, public infrastructure, and hold its own with China? Their ideas include applying business techniques like Key Performance Indicators to fix the economy, using information technology to cut government bureaucracy, and increasing the number of foreign firms with a head office in Japan. Readers gain rare insight into Japan's future, from both academic and practical perspectives on the inside. Mikitani argues that Japan's tendency to shun international frameworks and hide from global realities is the root of the problem, while Mikitani Sr.'s background as an international economist puts the issue in perspective for a well-rounded look at today's Japan. • Examine the causes of Japan's endless economic stagnation • Discover the current efforts underway to enhance Japan's competitiveness • Learn how free market "Abenomics" affected Japan's economy long-term • See Japan's issues from the perspective of an entrepreneur and an economist Japan's malaise is seated in a number of economic, business, political, and cultural issues, and this book doesn't shy away from hot topics. More than a discussion of economics, this book is a conversation between father and son as they work through opposing perspectives to help their country find The Power to Compete. ISBN:9781119000600 Author:Hiroshi Mikitani and Ryoichi Mikitani

Mind Tools for Managers 100 Ways to b...

KShs3,199.00 KShs3,040.00
Brief Summary The manager's must-have guide to excelling in all aspects of the job Mind Tools for Managers helps new and experienced leaders develop the skills they need to be more effective in everything they do. It brings together the 100 most important leadership skills—as voted for by 15,000 managers and professionals worldwide—into a single volume, providing an easy-access solutions manual for people wanting to be the best manager they can be. Each chapter details a related group of skills, providing links to additional resources as needed, plus the tools you need to put ideas into practice. Read beginning-to-end, this guide provides a crash course on the essential skills of any effective manager; used as a reference, its clear organization allows you to find the solution you need quickly and easily. Success in a leadership position comes from results, and results come from the effective coordination of often competing needs: your organization, your client, your team, and your projects. These all demand time, attention, and energy, and keeping everything running smoothly while making the important decisions is a lot to handle. This book shows you how to manage it all, and manage it well, with practical wisdom and expert guidance. • Build your ideal team and keep them motivated • Make better decisions and boost your strategy game • Manage both time and stress to get more done with less • Master effective communication, facilitate innovation, and much more Managers wear many hats and often operate under a tremendously diverse set of job duties. Delegation, prioritization, strategy, decision making, communication, problem solving, creativity, time management, project management and stress management are all part of your domain. Mind Tools for Managers helps you take control and get the best out of your team, your time, and yourself. ISBN:9781119374473 Author:James Manktelow and Julian Birkinshaw