Showing 401–420 of 1211 results

The Machine That Changed the World

KShs1,999.00 KShs1,900.00
Brief summary The classic, nationally bestselling book that first articulated the principles of lean production, with a new foreword and afterword by the authors. When The Machine That Changed the World was first published in 1990, Toyota was half the size of General Motors. Twenty years later Toyota passed GM as the world’s largest auto maker. This management classic was the first book to reveal Toyota’s lean production system that is the basis for its enduring success. Authors Womack, Jones, and Roos provided a comprehensive description of the entire lean system. They exhaustively documented its advantages over the mass production model pioneered by General Motors and predicted that lean production would eventually triumph. Indeed, they argued that it would triumph not just in manufacturing but in every value-creating activity from health care to retail to distribution. Today The Machine That Changed the World provides enduring and essential guidance to managers and leaders in every industry seeking to transform traditional enterprises into exemplars of lean success. ISBN:9780060974176 Author:James P Womack, Daniel T Jones and Daniel Roos

8 Lessons in Military Leadership for ...

KShs2,199.00 KShs2,090.00
Brief summary Robert Kiyosaki’s new book 8 Lessons in Leadership draws from his years at the Merchant Marine Academy at Kings Point and his service in the United Sates Marine Corps. With compelling stories and examples and a engaging way of comparing and contrasting two very different cultures and value systems, Robert shares the challenges he faced in transitioning to civilian life & hellip where chain of command and team-over-self—once so black and white—were muddy and distorted. "Permission to speak freely, sir?" Count on it. This is Robert Kiyosaki—and he does just that, in the forthright and no-nonsense style that readers have come to expect and appreciate. From Robert's perspective, military training shapes lives and supports entrepreneurship. The training, discipline, and leadership skills taught in the military can be leveraged for huge success in the civilian world of business. Highlights of 8 Lessons in Leadership include sections on Mission and Team, Discipline, Respect, Authority, Speed, the Power of Connectivity, Leaders as Teachers, Sales and Leadership. ISBN:9781612680538 Author:Robert Kiyosaki

The Star Principle How It Can Make Yo...

KShs1,499.00 KShs1,425.00
Brief summary Star business are start-up companies that operate in high-growth areas and quickly become market leaders. In this essential business guide, acclaimed entrepreneur Richard Koch demonstrates the secrets behind riding star businesses to success. Information is provided both on how to establish a star business and on how to invest in and profit from existing companies that are bound for growth. Warnings on avoiding false stars is also included, along with a number of examples of how existing companies established themselves as industry leaders. ISBN:9780749928407 Author:Richard Koch

The Profit Zone by Adrian J Slywotzky...

KShs1,699.00 KShs1,615.00
Brief summary The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits. The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow? Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? The Profit Zone provides the answers. It is a brilliant, original, and practical explanation of how and why high profit happens. ISBN:9780812929003 Author:Adrian J Slywotzky, Bob Andelman and David J Morrison

The Education of Millionaires by Mich...

KShs2,299.00 KShs2,185.00
Brief summary The Education of Millionaires: It's Not What You Think and It's Not Too Late. Some of the smartest, most successful people in the country didn't finish college. None of them learned their most critical skills at an institution of higher education. And like them, most of what you'll need to learn to be successful you'll have to learn on your own, outside of school. Michael Ellsberg set out to fill in the missing pieces by interviewing a wide range of millionaires and billionaires who don't have college degrees, including fashion magnate Russell Simmons and Facebook founding president Sean Parker. This book is your guide to developing practical success skills in the real world: how to find great mentors, build a world-class network, make your work meaningful (and your meaning work), build the brand of you, and more. Learning these skills is a necessary addition to any education, whether you're a high school dropout or graduate of Harvard Law School. ISBN:9781591844204 Author:Michael Ellsberg

Make It Rain by Areva Martin and Donn...

KShs1,699.00 KShs1,615.00
Brief summary Make It Rain! How to Use the Media to Revolutionize Your Business & Brand What if you could get in front of millions of prospects with the avid endorsement of famous influencers--without spending a dime? It's happening right in front of you every day. Guest experts on TV, radio, podcasts, blogs, and live streaming are getting local and national exposure for their business and brand that they could never have afforded to reach with ads. For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and non-profit organization, while securing her place as one of America's most sought after thought leaders. In Make It Rain! Areva breaks the silence to reveal what insiders know about the power of media appearances to revolutionize a business and brand and get your core message out to the people who need it most. You'll learn how to: • Match your brand to the right audience and media venues • Craft pitches producers can't resist • Jump on breaking news shows • Pivot and speak in soundbites like the pros • Amplify every interview with social media • Turn appearances into platform and become a rainmaker Never before have there been more ways to build a presence that matters. Whether you are the executive of a corporation, the author of an upcoming book, the owner of a rapidly growing small business, or the public face of a local nonprofit or association, if you have a business to build or people you want to help, nothing beats using the media to create the visibility, influence, and power you need. Are you ready to Make It Rain!? ISBN:9781478989875 Author:Areva Martin and Donna Beech

When Sparks Fly Igniting Creativity i...

KShs1,599.00 KShs1,520.00
Brief summary Where do the best creative ideas come from? Most managers assume that it's the readily identifiable "creative types" that offer the quickest route to out-of-the-box thinking. Yet, say Dorothy Leonard and Walter Swap, most innovations spring from well-led group interactions. The authors sweep aside conventional thinking about creativity and offer proven strategies for stimulating and directing the group dynamics that lie at the heart of innovative thinking. When Sparks Fly outlines and analyzes each step in the creative process and gives practical suggestions for managing teams. ISBN:9781591397939 Author:Dorothy Leonard Barton and Walter C Swap

A Textbook on Tax Law in Kenya by Dr ...

KShs5,000.00 KShs3,599.00
The publication’s academic bent makes it an ideal reference manual for advocates, accountants, tax agents, tax consultants and other professionals interacting with tax matters. Indeed, any professional pursuing a career in tax, including decision-makers, judges, magistrates and Tax Tribunals will find A Text Book on Tax Law in Kenya a useful — if not indispensable — handbook. In it there are numerous examples and references of the tax law in Kenya, and the tax jurisprudence emanating from Kenyan courts and the Tax Appeal Tribunal. The book is also a handy companion for business owners or any other person seeking to sharpen his or her skills and knowledge of Kenya’s tax law. The 426-page treatise is divided into 18 chapters. That Dr Kimani is also an advocate of the High Court, a KRA Tax Agent and a certified accountant among others, easily speaks for itself in the book. The tax expert has quoted substantially from jurisprudence, case studies, and technical documents on his chosen topics. In addition, the book has a rich bibliography on tax matters, making it a tremendously authoritative publication. Although the book may seem intimidating on first impression, readers will find it well designed and easy to read. The usability is fantastic. However, readers must appreciate that there is a level of language and detail below which some topics may lose their essence if they are simplified further. The author has gone out of his way to break down every complicated concept he handles by using sections and subsections. He’s thorough in his research and explanations and it helps that he ends each chapter with a conclusion of the main topic. One of Kenya’s more seasoned accountants, former Finance minister Amos Kimunya, notes that the book "provides a much-needed relief to tax practitioners, tax administrators, tax payers, researchers as well as students by providing a one-stop reference point on the latest developments in taxation law and practice in Kenya”.

Everything Is Fucked by Mark Manson

KShs2,990.00 KShs2,750.00
From the author of the international mega-bestseller The Subtle Art of Not Giving A F*ck comes a counterintuitive guide to the problems of hope. We live in an interesting time. Materially, everything is the best it’s ever been—we are freer, healthier and wealthier than any people in human history. Yet, somehow everything seems to be irreparably and horribly f*cked—the planet is warming, governments are failing, economies are collapsing, and everyone is perpetually offended on Twitter. At this moment in history, when we have access to technology, education and communication our ancestors couldn’t even dream of, so many of us come back to an overriding feeling of hopelessness. What’s going on? If anyone can put a name to our current malaise and help fix it, it’s Mark Manson. In 2016, Manson published The Subtle Art of Not Giving A F*ck, a book that brilliantly gave shape to the ever-present, low-level hum of anxiety that permeates modern living. He showed us that technology had made it too easy to care about the wrong things, that our culture had convinced us that the world owed us something when it didn’t—and worst of all, that our modern and maddening urge to always find happiness only served to make us unhappier. Instead, the "subtle art” of that title turned out to be a bold challenge: to choose your struggle; to narrow and focus and find the pain you want to sustain. The result was a book that became an international phenomenon, selling millions of copies worldwide while becoming the #1 bestseller in 13 different countries. Now, in Everthing Is F*cked, Manson turns his gaze from the inevitable flaws within each individual self to the endless calamities taking place in the world around us. Drawing from the pool of psychological research on these topics, as well as the timeless wisdom of philosophers such as Plato, Nietzsche, and Tom Waits, he dissects religion and politics and the uncomfortable ways they have come to resemble one another. He looks at our relationships with money, entertainment and the internet, and how too much of a good thing can psychologically eat us alive. He openly defies our definitions of faith, happiness, freedom—and even of hope itself. With his usual mix of erudition and where-the-f*ck-did-that-come-from humor, Manson takes us by the collar and challenges us to be more honest with ourselves and connected with the world in ways we probably haven’t considered before. It’s another counterintuitive romp through the pain in our hearts and the stress of our soul. One of the great modern writers has produced another book that will set the agenda for years to come.

Black Edge by Sheelah Kolhatkar

KShs1,599.00 KShs1,520.00
Brief summary Black Edge: Inside Information, Dirty Money, and the Quest to Bring Down the Most Wanted Man on Wall Street The story of billionaire trader Steven Cohen, the rise and fall of his hedge fund SAC Capital, and the largest insider trading investigation in history for readers of The Big Short, Den of Thieves, and Dark Money. Steven A. Cohen changed Wall Street. He and his fellow pioneers of the hedge fund industry didn't lay railroads, build factories, or invent new technologies. Rather, they made their billions through speculation, by placing bets in the market that turned out to be right more often than wrong and for this, they gained not only extreme personal wealth but formidable influence throughout society. Hedge funds now oversee more than $3 trillion in assets, and the competition between them is so fierce that traders will do whatever they can to get an edge. Cohen was one of the industry's biggest success stories, the person everyone else in the business wanted to be. Born into a middle-class family on Long Island, he longed from an early age to be a star on Wall Street. He mastered poker in high school, went off to Wharton, and in 1992 launched the hedge fund SAC Capital, which he built into a $15 billion empire, almost entirely on the basis of his wizard like stock trading. He cultivated an air of mystery, reclusiveness, and excess, building a 35,000-square-foot mansion in Greenwich, Connecticut, flying to work by helicopter, and amassing one of the largest private art collections in the world. On Wall Street, Cohen was revered as a genius: one of the greatest traders who ever lived. That image was shattered when SAC Capital became the target of a sprawling, seven-year investigation, led by a determined group of FBI agents, prosecutors, and SEC enforcement attorneys. Labeled by prosecutors as a magnet for market cheaters whose culture encouraged the relentless pursuit of edge and even black edge, which is inside information SAC Capital was ultimately indicted and pleaded guilty to charges of securities and wire fraud in connection with a vast insider trading scheme, even as Cohen himself was never charged. Black Edge offers a revelatory look at the gray zone in which so much of Wall Street functions. It's a riveting, true-life legal thriller that takes readers inside the government's pursuit of Cohen and his employees, and raises urgent and troubling questions about the power and wealth of those who sit at the pinnacle of modern Wall Street. ISBN:9780812995800 Author:Sheelah Kolhatkar

Enough by John C Bogle

KShs2,699.00 KShs2,565.00
Brief summary Enough: True Measures of Money, Business, and Life John Bogle puts our obsession with financial success in perspective. Throughout his legendary career, John C. Bogle-founder of the Vanguard Mutual Fund Group and creator of the first index mutual fund-has helped investors build wealth the right way and led a tireless campaign to restore common sense to the investment world. Along the way, he's seen how destructive an obsession with financial success can be. Now, with Enough., he puts this dilemma in perspective. Inspired in large measure by the hundreds of lectures Bogle has delivered to professional groups and college students in recent years, Enough. seeks, paraphrasing Kurt Vonnegut, "to poison our minds with a little humanity." Page by page, Bogle thoughtfully considers what "enough" actually means as it relates to money, business, and life. • Reveals Bogle's unparalleled insights on money and what we should consider as the true treasures in our lives • Details the values we should emulate in our business and professional callings • Contains thought-provoking life lessons regarding our individual roles in society Written in a straightforward and accessible style, this unique book examines what it truly means to have "enough" in world increasingly focused on status and score-keeping. ISBN:9780470524237 Author:John C Bogle

Something for Nothing Arbitrage and E...

KShs2,999.00 KShs2,850.00
Brief summary In 2001, Goldman Sachs structured a complex financial contract so that its client, the government of Greece, would appear to have far less debt than it actually did. When news of this transaction came out years later, the inevitable question arose: Even though Goldman’s actions were legal, were they ethically wrong? Is modern finance itself inherently unethical? In Something for Nothing, financial economist Maureen O’Hara explains that one of the key innovations of modern finance is its reliance on arbitrage, the practice of taking advantage of a price difference between two or more markets to generate profits and remove inefficiencies. When done correctly, arbitrage can create value at little or no cost (in effect, getting "something for nothing”); but it can also be an exploitative tool. In a lucid, insightful discussion of the ethics of arbitrage in modern finance, O’Hara reveals how the rules can often be stretched into still-legal yet highly unethical business practices. Examining key cases in clear and persuasive prose, O’Hara illuminates various aspects of financial ethics, from the Goldman Greek transaction to Lehman Brothers’ attempt to cover up its debt, JPMorgan Chase’s maneuvers in California’s energy markets, Bernie Madoff’s trading strategies in the 1980s, high-frequency trading practices, and toxic loans in France. Ultimately, O’Hara turns to philosophy and religion to argue for a new, humanistic approach to ethics in the financial industry. She makes a strong case for a way forward: fewer rules and more standards to foster a morally responsible outlook. Fearlessly raising the questions at the moral heart of our financial system, Something for Nothing is a masterful treatise on the ethics of modern finance. ISBN:9780393285512 Author:Maureen OHara

Bounce The Art of Turning Tough Times...

KShs1,899.00 KShs1,805.00
Brief summary Why do many people and companies crumble in the face of difficulty, while others use adversity to bounce back even stronger? Here from New York Times bestselling author Keith McFarland is a leadership fable for those wary of fables, a story that rejects pat, heard-it-before advice and shows–in a startlingly fresh way–how to use challenges to make both yourself and your organization stronger. Mike Maloney, division manager for Boston-area tech firm CRX, returns from a business trip late one night feeling demoralized. His unit is about to lose its biggest customer and its most valuable employee. Mike wonders how much longer he and his staff can keep up their relentless work schedule and meet upper management’s new request for cost cuts. Something has to give. Hoping to blow off steam, he heads to a gym, where he runs into Joe, a former army Ranger. After listening to Mike vent about the cards he’s been dealt, the ex-soldier says, "Sounds like your company is ready to bounce." Mike looks confused, so Joe begins tutoring him in lessons from the battlefield. It is precisely when all seems lost, says Joe, that the opportunity exists to rethink a situation and make real progress. Over the next two weeks, Joe turns Mike’s view of himself and his company upside down. Despite his Ivy League MBA and extensive experience running companies, Mike has a lot to learn from this young grunt just back from Afghanistan. For example, he learns that under pressure, people experience two kinds of anxiety–one that hurts performance and one that helps it. Mike uses the insight to get his troops running toward the sound of gunfire, and in the process, learns that "bounce" can happen outside the workplace, too. With Joe’s help, he finds his own personal bounce. Drawing inspiration from such sources as the work of M.I.T. social scientist Ed Schein, the film Saving Private Ryan, and his own experiences as a CEO leading companies, McFarland cleverly weaves a story whose practical insights can be put to use immediately. With an invaluable wrap-up section at the book’s end that analyzes each of the key ideas and shows how they can be applied in work and personal life, Bounce may be the most indispensable guide to facing challenges ever written. ISBN:9780307588173 Author:Keith McFarland

Blitzscaling The Lightning Fast Path ...

KShs2,199.00 KShs2,090.00
Brief summary LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies. What entrepreneur or founder doesn't aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion -as quickly as possible. When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company's life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more. Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters. ISBN:9781524761417 Author:Reid Hoffman and Chris Yeh

Why Doesnt Microfinance Work The Dest...

KShs2,599.00 KShs2,470.00
Brief summary Since its emergence in the 1970s, microfinance has risen to become one of the most high-profile policies to address poverty and under-development in developing and transition countries. It is beloved of rock stars, royalty, movie stars, high-profile politicians and "trouble-shooting" economists. Its most famous pioneer, Muhammad Yunus, was awarded the Nobel Peace Prize in 2006. In this provocative and controversial analysis, Milford Bateman reveals that microfinance doesn't actually work. That, in fact, the case for it has largely been built on a desire to advance a particular free market ideology, on hype and egregious half-truths, and -- latterly -- on the Wall Street-style greed, deception and individual self-interest of those promoting and working in microfinance. Using a multitude of case studies from across the globe -- from India to Cambodia, Bolivia to Uganda, Serbia to Mexico amongst many others -- he exposes why many of its most fundamental building blocks are largely myths. In doing so, he demonstrates that microfinance actually constitutes a major barrier to sustainable economic and social development, and thus also to sustainable poverty reduction. As developing and transition countries attempt to repair the devastation wrought by the global financial crisis, Bateman argues forcefully that the role of microfinance in development policy needs to be urgently and fundamentally reconsidered. ISBN:9781848133327 Author:Milford Bateman

The Hard Thing About Hard Things by B...

KShs5,500.00 KShs5,200.00
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers A lot of people talk about how great it is to start a business, but only Ben Horowitz is brutally honest about how hard it is to run one. In The Hard Thing About Hard Things, Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, draws on his own story of founding, running, selling, buying, managing, and investing in technology companies to offer essential advice and practical wisdom for navigating the toughest problems business schools don't cover. His blog has garnered a devoted following of millions of readers who have come to rely on him to help them run their businesses. A lifelong rap fan, Horowitz amplifies business lessons with lyrics from his favorite songs and tells it straight about everything from firing friends to poaching competitors, from cultivating and sustaining a CEO mentality to knowing the right time to cash in. His advice is grounded in anecdotes from his own hard-earned rise—from cofounding the early cloud service provider Loudcloud to building the phenomenally successful Andreessen Horowitz venture capital firm, both with fellow tech superstar Marc Andreessen (inventor of Mosaic, the Internet's first popular Web browser). This is no polished victory lap; he analyzes issues with no easy answers through his trials, including demoting (or firing) a loyal friend; • whether you should incorporate titles and promotions, and how to handle them; • if it's OK to hire people from your friend's company; • how to manage your own psychology, while the whole company is relying on you; • what to do when smart people are bad employees; • why Andreessen Horowitz prefers founder CEOs, and how to become one; • whether you should sell your company, and how to do it. Filled with Horowitz's trademark humor and straight talk, and drawing from his personal and often humbling experiences, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures.

Chaos Monkeys by Antonio Garcia Martinez

KShs1,899.00 KShs1,805.00
Brief summary Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley Liar’s Poker meets The Social Network in an irreverent exposé of life inside the tech bubble, from industry provocateur Antonio García Martínez, a former Twitter advisor, Facebook product manager and startup founder/CEO. • The reality is, Silicon Valley capitalism is very simple: • Investors are people with more money than time. • Employees are people with more time than money. • Entrepreneurs are the seductive go-between. • Marketing is like sex: only losers pay for it. Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this "chaos monkey” to test online services’ robustness—their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (AirBnB) to television (Netflix) and dating (Tinder). One of Silicon Valley’s most audacious chaos monkeys is Antonio García Martínez. After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team, turning its users’ data into profit for COO Sheryl Sandberg and chairman and CEO Mark "Zuck” Zuckerberg. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, committed lewd acts and brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a sailboat, raced sport cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley wastrel. Now, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization and digital "privacy,” García Martínez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, ISBN:9780062884480 Author:Antonio Garcia Martinez

How to Have Creative Ideas by Edward ...

KShs1,599.00 KShs1,520.00
Brief Summary How to Have Creative Ideas: 62 Games to Develop the Mind Everybody wants to be creative. Creativity makes life more fun, more interesting and more full of achievement, but too many people believe that creativity is something you are born with and cannot be learned. In How to Have Creative Ideas Edward de Bono - the leading authority on creative thinking - outlines 62 different games and exercises, built around random words chosen from a list, to help encourage creativity and lateral thinking. For example, if the task were to provide an idea for a new restaurant and the random word chosen was 'cloak', ideas generated might be: a highwayman theme; a Venetian theme with gondolas; masked waiters and waitresses. Or, if asked to make a connection between the two random words 'desk' and 'shorts', readers may come up with: both are functional; desks have 'knee holes' and shorts expose the knees; traditionally they were both male-associated items. All the exercises are simple, practical and fun, and can be done by anyone. ISBN:9780091910488 Author:Edward de Bono

The Balanced Scorecard Translating St...

KShs6,900.00 KShs6,690.00
The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.

Pioneering Portfolio Management by Da...

KShs3,599.00 KShs3,420.00
Brief Summary Pioneering Portfolio Management: An Unconventional Approach to Institutional Investment. An indispensable roadmap for creating a successful investment program from Yale’s chief investment officer, David F. Swensen. In the years since the now-classic Pioneering Portfolio Management was first published, the global investment landscape has changed dramatically -- but the results of David Swensen's investment strategy for the Yale University endowment have remained as impressive as ever. Year after year, Yale's portfolio has trumped the marketplace by a wide margin, and, with over $20 billion added to the endowment under his twenty-three-year tenure, Swensen has contributed more to Yale's finances than anyone ever has to any university in the country. What may have seemed like one among many success stories in the era before the Internet bubble burst emerges now as a completely unprecedented institutional investment achievement. In this fully revised and updated edition, Swensen, author of the bestselling personal finance guide Unconventional Success, describes the investment process that underpins Yale's endowment. He provides lucid and penetrating insight into the world of institutional funds management, illuminating topics ranging from asset-allocation structures to active fund management. Swensen employs an array of vivid real-world examples, many drawn from his own formidable experience, to address critical concepts such as handling risk, selecting advisors, and weathering market pitfalls. Swensen offers clear and incisive advice, especially when describing a counterintuitive path. Conventional investing too often leads to buying high and selling low. Trust is more important than flash-in-the-pan success. Expertise, fortitude, and the long view produce positive results where gimmicks and trend following do not. The original Pioneering Portfolio Management outlined a commonsense template for structuring a well-diversified equity-oriented portfolio. This new edition provides fund managers and students of the market an up-to-date guide for actively managed investment portfolios. ISBN:9781416544692 Author:David F Swensen