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Narrative Economics by by Robert J Sh...
Brief Summary
Narrative Economics: How Stories Go Viral and Drive Major Economic Events.
From Nobel Prize-winning economist and New York Times bestselling author Robert Shiller, a new way to think about how popular stories help drive economic events.
In a world in which internet troll farms attempt to influence foreign elections, can we afford to ignore the power of viral stories to affect economies? In this groundbreaking book, Nobel Prize-winning economist and New York Times bestselling author Robert Shiller offers a new way to think about the economy and economic change. Using a rich array of historical examples and data, Shiller argues that studying popular stories that affect individual and collective economic behavior--what he calls "narrative economics"--has the potential to vastly improve our ability to predict, prepare for, and lessen the damage of financial crises, recessions, depressions, and other major economic events.
Spread through the public in the form of popular stories, ideas can go viral and move markets--whether it's the belief that tech stocks can only go up, that housing prices never fall, or that some firms are too big to fail. Whether true or false, stories like these--transmitted by word of mouth, by the news media, and increasingly by social media--drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that by laying the foundation for a way of understanding how stories help propel economic events that have had led to war, mass unemployment, and increased inequality.
The stories people tell--about economic confidence or panic, housing booms, the American dream, or Bitcoin--affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date.
ISBN:9780691182292
Author:Robert J Shiller
Good Economics for Hard Times by Abhi...
Brief Summary
Good Economics for Hard Times: Better Answers to Our Biggest Problems.
Figuring out how to deal with today's critical economic problems is perhaps the great challenge of our time. Much greater than space travel or perhaps even the next revolutionary medical breakthrough, what is at stake is the whole idea of the good life as we have known it.
Immigration and inequality, globalization and technological disruption, slowing growth and accelerating climate change--these are sources of great anxiety across the world, from New Delhi and Dakar to Paris and Washington, DC. The resources to address these challenges are there--what we lack are ideas that will help us jump the wall of disagreement and distrust that divides us. If we succeed, history will remember our era with gratitude; if we fail, the potential losses are incalculable.
In this revolutionary book, renowned MIT economists Abhijit V. Banerjee and Esther Duflo take on this challenge, building on cutting-edge research in economics explained with lucidity and grace. Original, provocative, and urgent, Good Economics for Hard Times makes a persuasive case for an intelligent interventionism and a society built on compassion and respect and show how economics, when done right, can help us solve the thorniest social and political problems of the day. It is an extraordinary achievement, one that shines a light to help us appreciate and understand our precariously balanced world.
What Got You Here Wont Get You There ...
Brief Summary
What Got You Here Won't Get You There in Sales: How Successful Salespeople Take it to the Next Level.
One of the most influential business coaches of our time, Marshall Goldsmith helps businesspeople pinpoint career-harming behaviors, understand why they engage in them and, most importantly?stop. His book What Got You Here Won’t Get You There wasn’t just a runaway bestseller, it has helped untold numbers dramatically improve their careers and personal lives.
Now, Goldsmith teams up with leading sales thought leaders Don Brown and Bill Hawkins to help you break the habits that specifically damage sales relationships. This dream team’s combined clients have increased their sales from 5 to 30 percent?and their gross profit up to 50 percent! In short, their approach works.
What Got You Here Won’t Get You There in Sales! provides simple-to-use tools for maintaining and leveraging quality personal connections by doing something much easier than learning new behaviors: simply stopping old ones. When dealing with your customers, do you:
• Needlessly verbalize and execute every possible step in the sales process?
• Repeatedly initiate communication for no apparent purpose?
• Attempt to verbally "one up” your customer in conversation?
The authors name 16 bad habits in all, and they provide proven techniques for reversing their negative effects by putting them to rest for good. There is no profession that depends more on good relationships than sales. And there’s no one more qualified to coach you to create and nurture productive sales relationships than these three authors.
You do have the power to change. Let Goldsmith, Brown, and Hawkins help you kick your bad habits to improve relationships, increase sales, and enjoy a more fulfilling, enriching career.
ISBN:9780071773942
Author:Bill Hawkins and Marshall Goldsmith
Hug Your Haters by Jay Baer
Brief Summary
Hug Your Haters: How to Embrace Complaints and Keep Your Customers.
Haters are not your problem. . . .
Ignoring them is.
Eighty percent of companies say they deliver out¬standing customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.
The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. Critics ("haters”) can now express their displeasure faster and more pub¬licly than ever. These trends have resulted in an overall increase in complaints and a belief by many businesses that they have to "pick their spots” when choosing to answer criticisms.
Bestselling author Jay Baer shows why that approach is a major mistake. Based on an exten¬sive proprietary study of how, where, and why we complain, Hug Your Haters proves that there are two types of complainers, each with very differ¬ent motivations:
·Offstage haters. These people simply want solutions to their problems. They complain via legacy channels where the likelihood of a response is highest—phone, e-mail, and com¬pany websites. Offstage haters don’t care if any¬one else finds out, as long as they get answers.
·Onstage haters. These people are often disap¬pointed by a substandard interaction via tradi¬tional channels, so they turn to indirect venues, such as social media, online review sites, and discussion boards. Onstage haters want more than solutions—they want an audience to share their righteous indignation.
Hug Your Haters shows exactly how to deal with both groups, drawing on meticulously researched case studies from businesses of all types and sizes from around the world. It includes specific play-books and formulas as well as a fold-out poster of "the Hatrix,” which summarizes the best strate¬gies for different situations. The book is also filled with poignant and hilarious examples of haters gone wild, and companies gone crazy, as well as inspirational stories of companies responding with speed, compassion, and humanity.
Whether you work for a mom-and-pop store or a global brand, you will have haters—and you can’t afford to ignore them. Baer’s insights and tactics will teach you how to embrace complaints, put haters to work for you, and turn bad news into good outcomes.
ISBN:9781101980675
Author:Jay Baer
100 Things Millionaires Do by Nigel C...
Brief Summary
100 Things Millionaires Do: Little Lessons in Creating Wealth.
DO YOU HAVE WHAT IT TAKES TO CREATE WEALTH FOR YOURSELF AND OTHERS?
100 THINGS MILLIONAIRES DO is the guidebook to understanding wealth and money. Discover how much you want, how much you really need and how the rich think about and attract it.
Following the success of the international bestseller, 100 THINGS SUCCESSFUL PEOPLE DO, Nigel Cumberland turns his attention to wealth.
100 THINGS MILLIONAIRES DO distills all the wisdom and knowledge of a lifetime of starting and selling businesses and coaching hundreds of wealthy leaders into 100 short chapters of advice on building and retaining sustainable wealth.
This is not a get rich quick book. Instead, Nigel explores the habits, tools, techniques and mentality of self-made millionaires and shows you how to begin your own journey to a wealthy future. Mixing simple instructions with activities to get you started, you will find mindsets, habits, and techniques here that will help you get the results you want.
100 THINGS MILLIONAIRES DO is packed with great ideas for creating long-term wealth and success for yourself and those you care about. You will discover the habits that are common to wealthy people and find out how to use them in your own life.
Every chapter features a new idea that will help you get closer to your goals. Mixing simple descriptions with activities and exercises, you will learn the optimal mindset and habits you need to succeed.
Praise for 100 THINGS SUCCESSFUL PEOPLE DO
'Inside these pages you'll find a powerful reminder of the many ways you can make your life - and other people's lives - more successful. It will help you identify what success means to you and give you the building blocks for making that success a reality. This is your chance to overcome whatever obstacles are stopping you. Read it, act on it and experience the difference' Marshall Goldsmith Ph.D., bestselling author of TRIGGERS
"
ISBN:9781529353235
Author:Nigel Cumberland
Tools and Weapons by Brad Smith and C...
Brief Summary
Tools and Weapons: The Promise and the Peril of the Digital Age.
From Microsoft's President and one of the tech industry's wisest thinkers, a frank and thoughtful reckoning with how to balance enormous promise and existential risk as the digitization of everything accelerates.
Microsoft President Brad Smith operates by a simple core belief: when your technology changes the world, you bear a responsibility to help address the world you have helped create. This might seem uncontroversial, but it flies in the face of a tech sector long obsessed with rapid growth and sometimes on disruption as an end in itself. Now, though, we have reached an inflection point: Silicon Valley has moved fast and it has broken things. A new understanding has emerged that companies that create technology must accept greater responsibility for the future. And governments will need to regulate technology by moving faster and catching up with the pace of innovation that is impacting our communities and changing the world.
In Tools and Weapons, Brad Smith takes us into the cockpit of one of the world's largest and most powerful tech companies as it finds itself in the middle of some of the thorniest emerging issues of our time. These are challenges that come with no preexisting playbook, including privacy, cybercrime and cyberwar, social media, the moral conundrums of AI, big tech's relationship to inequality and the challenges for democracy, far and near.
While in no way a self-glorifying "Microsoft memoir," the book opens up the curtain remarkably wide onto some of the company's most crucial recent decision points, as it strives to protect the hopes technology offers against the very real threats it also presents. Every tool can be a weapon in the wrong person's hands, and companies are being challenged in entirely new ways to embrace the totality of their responsibilities. We have moved from a world in which Silicon Valley could take no prisoners to one in which tech companies and governments must work together to address the challenges and adapt to the changes technology has unleashed. There are huge ramifications to be thought through, and Brad Smith provides a marvelous and urgently necessary contribution to that effort.
ISBN:9781984877710
Author:Brad Smith and Carol Ann Browne
Cant Hurt Me by David Goggins
For David Goggins, childhood was a nightmare — poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a U.S. Armed Forces icon and one of the world's top endurance athletes.
The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force Tactical Air Controller, he went on to set records in numerous endurance events, inspiring Outside magazine to name him "The Fittest (Real) Man in America.”
In Can't Hurt Me, he shares his astonishing life story and reveals that most of us tap into only 40% of our capabilities. Goggins calls this The 40% Rule, and his story illuminates a path that anyone can follow to push past pain, demolish fear, and reach their full potential.
Against the Gods The Remarkable Story...
Brief Summary
With the stock market breaking records almost daily, leaving longtime market analysts shaking their heads and revising their forecasts, a study of the concept of risk seems quite timely.
Peter Bernstein has written a comprehensive history of man's efforts to understand risk and probability, beginning with early gamblers in ancient Greece, continuing through the 17th-century French mathematicians Pascal and Fermat and up to modern chaos theory.
Along the way he demonstrates that understanding risk underlies everything from game theory to bridge-building to winemaking.
ISBN:9780471295631
Author:Peter L Bernstein
Secrets of Sand Hill Road by Scott Kupor
Brief Summary
Secrets of Sand Hill Road: Venture Capital and How to Get It.
What are venture capitalists saying about your startup behind closed doors? And what can you do to influence that conversation?
If Silicon Valley is the greatest wealth-generating machine in the world, Sand Hill Road is its humming engine. That's where you'll find the biggest names in venture capital, including famed VC firm Andreessen Horowitz, where lawyer-turned-entrepreneur-turned-VC Scott Kupor serves as managing partner.
Whether you're trying to get a new company off the ground or scale an existing business to the next level, you need to understand how VCs think. In Secrets of Sand Hill Road, Kupor explains exactly how VCs decide where and how much to invest, and how entrepreneurs can get the best possible deal and make the most of their relationships with VCs. Kupor explains, for instance:
- Why most VCs typically invest in only one startup in a given business category.
- Why the skill you need most when raising venture capital is the ability to tell a compelling story.
- How to handle a "down round," when startups have to raise funds at a lower valuation than in the previous round.
- What to do when VCs get too entangled in the day-to-day operations of the business.
- Why you need to build relationships with potential acquirers long before you decide to sell.
Filled with Kupor's firsthand experiences, insider advice, and practical takeaways, Secrets of Sand Hill Road is the guide every entrepreneur needs to turn their startup into the next unicorn.
ISBN:9780593083581
Author:Scott Kupor
Snap Selling by Jill Konrath
Brief Summary
SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers.
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work.
No matter how great your offering, you face the daunting task of making yourself appear credible, relevant, and valuable. Now, internationally recognized sales strategist Jill Konrath shows how to overcome these obstacles to get more appointments, speed up decisions, and win sales with these short-fused, frazzled customers.
Drawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP Rules:
1. Keep it "Simple": When you make things easy and clear for your customers, they'll change from the status quo.
2. Be "iNvaluable": You have to stand out by being the person your customers can't live without.
3. Always "Align": To be relevant, make sure you're in synch with your customers' objectives, issues, and needs.
4. Raise "Priorities": To maintain momentum, keep the most important decisions at the forefront of their mind.
"SNAP Selling" is an easy-to-read, easy-to-use guide for any seller in today's increasingly frenzied environment.
ISBN:9781591843306
Author:Jill Konrath
Range by David Epstein
Brief Summary
What's the most effective path to success in any domain? It's not what you think.
Plenty of experts argue that anyone who wants to develop a skill, play an instrument, or lead their field should start early, focus intensely, and rack up as many hours of deliberate practice as possible. If you dabble or delay, you'll never catch up to the people who got a head start. But a closer look at research on the world's top performers, from professional athletes to Nobel laureates, shows that early specialization is the exception, not the rule.
David Epstein examined the world's most successful athletes, artists, musicians, inventors, forecasters and scientists. He discovered that in most fields--especially those that are complex and unpredictable--generalists, not specialists, are primed to excel.
Generalists often find their path late, and they juggle many interests rather than focusing on one. They're also more creative, more agile, and able to make connections their more specialized peers can't see.
Provocative, rigorous, and engrossing, Range makes a compelling case for actively cultivating inefficiency. Failing a test is the best way to learn. Frequent quitters end up with the most fulfilling careers. The most impactful inventors cross domains rather than deepening their knowledge in a single area. As experts silo themselves further while computers master more of the skills once reserved for highly focused humans, people who think broadly and embrace diverse experiences and perspectives will increasingly thrive.
Little Red Book of Selling 12.5 Princ...
Sales Bible The Ultimate Sales Resource
Brief Summary
Global sales authority Jeffrey Gitomer's bestselling classic, The Sales Bible, has been updated and appended in this new edition, offering you the ultimate sales methods and strategies that really work ? every day, in real-world selling situations.
With over 200,000 copies of the previous editions sold, The Sales Bible was listed as one of "The Ten Books Every Salesperson Should Own and Read" by the Dale Carnegie Sales Advantage Program.
Jeffrey Gitomer's column, "Sales Moves," and blog, "SalesBlog.com" are read by more than four million people every week. His customers include Coca-Cola, BMW, Kimpton Hotels, Hilton, Wells Fargo Bank, IBM, Enterprise Rent-A-Car, Hewlett Packard, and hundreds of others.
The Sales Bible is your personal, trusted, authoritative resource to reach your sales potential and shine like a star. Accept no substitutes. Here are a few highlights:
• The 10.5 Commandments of Selling
• Generate leads and close sales in any market environment
• Find 25 proven ways to set hard-to-get appointments
• Use top-down selling to fill your sales pipeline with prospects who are ready to buy now
• Ask the right questions to make more sales in half the time
• How to use the top social media platforms to create inbound leads and prove value.
The Sales Bible has helped tens of thousands of salespeople all over the world reach their potential and close the deal ? and it can help you. So what are you waiting for?
ISBN:9781118985816
Author:Jeffrey Gitomer
The Mafia Manager A Guide to the Corp...
Brief Summary
A leading figure from one of the world's first and best organized conglomerates here reveals management techniques we can all use. Witty, fun, and surprisingly useful, this is a must for the aspiring corporate Machiavelli.
Unlike other management guides, The Mafia Manager shuns theoretical verbiage and instead presents the pragmatism and guiding philosophy of the leadership that founded and captained "The Silent Empire" through its centuries of expansion and success.
And rather than being seen as the twisted workings of the so-called "criminal" mind, these plans of action and gems of counsel are presented for what they indeed are - the reflection of a penetrating understanding of the dynamics of human nature. The Mafia Manager promises the most unique and practical guidebook on management ever. No reader will look at the workplace in quite the same way.
ISBN:9780312155742
Author:V
I Am My Brand by Kubi Springer
Brief Summary
I Am My Brand: How to Build Your Brand Without Apology
Dynamic female brand builder Kubi Springer offers essential advice on how to develop and attain personal brand success.
Kubi Springer has worked with some of the biggest brands in the world including Nike, L'Oreal, Blackberry, MTV, Justin Timberlake, Rolls Royce Motor Cars and Aston Martin. In I Am My Brand, she lays out a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives.
Kubi explores the tools used by different women, from across cultures, to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories--coupled with the author's expertise--will support readers on their own journey to brand success.
The book is written in a down-to-earth style, with light entertainment and real life anecdotes, providing insights into how to create, package and grow your personal brand. I Am My Brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today's male dominated business world.
"
ISBN:9781635579963
Author:Kubi Springer
Inside Coca Cola by Neville Isdell an...
Brief Summary
Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand.
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.
Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey.
Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility.
Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. "Inside Coca-Cola" is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
ISBN:9780312617950
Author:Neville Isdell and David Beasley
The Four by Scott Galloway
Brief Summary
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
ISBN:9780735213678
Author:Scott Galloway
Gemba Kaizen by Masaaki Imai
Gemba Kaizen: A Commonsense Approach to a Continuous Improvement Strategy
Written by Masaaki Imai, pioneer of modern business operational excellence and founder of the Kaizen Institute, Gemba Kaizen, Second Edition is an in-depth revision of this renowned, bestselling work.
The book reveals how to implement cost-effective, incremental improvements in your most critical business processes. Global case studies from a wide range of industries demonstrate how gemba kaizen has been successfully used to:
• Maximize capacity and reduce inventory at Unga Limited, one of Kenya's largest flour-milling operations
• Change the IT culture at Achmea, a large European insurance firm
• Exceed customer expectations at Walt Disney World in the United States
• Improve quality at Inoue Hospital in Japan
• Transform retail processes at Sonae MC, Portugal's largest employer
• Practice daily kaizen at Tork Ledervin, a weaving plant in Brazil
• Stamp out muda at Sunclipse, an industrial packaging distributor in the United States
• Manage quality improvement by total workforce involvement at Xuji Group Corporation, an electrical manufacturer in China
• Implement gemba kaizen at many other companies worldwide
To thrive in today's competitive global economy, organizations need to operate more effectively and profitably than ever before. Developing problem solvers, increasing productivity, improving quality, and reducing waste are essential success factors. Proven strategies for achieving these goals are included in this pioneering guide.
This comprehensive resource offers detailed coverage of important gemba kaizen topics, including:'
• Quality, cost, and delivery in the gemba
• The five steps of workplace organization
• Identifying and eliminating muda--any non-value-adding activity
• Visual management
• Supervisors' roles in the lean workplace
• Gemba managers' roles and accountability in sustaining high performance
• Just-in-time and total flow management
• The CEO’s role in leading a kaizen culture
The methods presented in Gemba Kaizen, Second Edition reveal that when management focuses on implementing kaizen (incremental, continuous improvement) in the gemba (the worksite) unique opportunities can be discovered for increasing the success and profitability of any organization.
Profit over People by Noam Chomsky
Brief Summary
Profit Over People: Neoliberalism and Global Order
In "Profit Over People," Noam Chomsky takes on neoliberalism: the pro-corporate system of economic and political policies presently waging a form of class war worldwide. By examining the contradictions between the democratic and market principles proclaimed by those in power and those actually practiced, Chomsky critiques the tyranny of the few that restricts the public arena and enacts policies that vastly increase private wealth, often with complete disregard for social and ecological consequences.
Combining detailed historical examples and uncompromising criticism, Chomsky offers a profound sense of hope that social activism can reclaim people's rights as citizens rather than as consumers, redefining democracy as a global movement, not a global market.
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ISBN:9781888363821
Author:Noam Chomsky
Creating Competitive Advantage by Jay...
Brief Summary
Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors
Why should I do business with you… and not your competitor?
Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages (and trumpeting them to the marketplace) is the most surefire way to close deals, retain clients, and stay miles ahead of the competition.
The five fatal flaws of most companies:
• They don’t have a competitive advantage but think they do
• They have a competitive advantage but don’t know what it is—so they lower prices instead
• They know what their competitive advantage is but neglect to tell clients about it
• They mistake "strengths” for competitive advantages
• They don’t concentrate on competitive advantages when making strategic and operational decisions
The good news is that you can overcome these costly mistakes – by identifying your competitive advantages and creating new ones. Consultant, public speaker, and competitive advantage expert Jaynie Smith will show you how scores of small and large companies substantially increased their sales by focusing on their competitive advantages. When advising a CEO frustrated by his salespeople’s inability to close deals, Smith discovered that his company stayed on schedule 95 percent of the time – an achievement no one else in his industry could claim. By touting this and other competitive advantages to customers, closing rates increased by 30 percent—and so did company revenues.
Jack Welch has said, "If you don’t have a competitive advantage, don’t compete.” This straight-to-the-point book is filled with insightful stories and specific steps on how to pinpoint your competitive advantages, develop new ones, and get the message out about them.
ISBN:9780385517096
Author:Jaynie L Smith
