Business

Brief Summary No More Rubber Stamps Dominant corporate CEOs once saw their boards as the rubber stamps they needed to implement their favorite programs. Changes in corporate governance standards, company scandals in Europe and the U.S., and new challenges to executive authority have altered that attitude. Shareholders and the public now question what corporate boards should do for their companies and how they should manage their relationships with executive management. Boards can deal with this increased scrutiny either by providing the minimum oversight mandated by the stock exchanges and various regulatory bodies, or by making a more significant contribution to their corporations by exercising their collective experience and expertise. Under the old minimum standard approach, the board oversaw the audit committee and the ethics code, but little else. ISBN:9780787981808 Author:David A. Nadler, Beverly Behan and Mark Nadler

Brief Summary Girl Code: Unlocking the Secrets to Success, Sanity, and Happiness for the Female Entrepreneur. I am witnessing a phenomenon. It seems as though a growing group women entrepreneurs all around the world has discovered the secret to success and happiness in both their lives and careers. It's almost as though there is a hidden, underground world of power playing females who have all cracked a magical code: they think positively, they support one another, and they truly believe they can have it all -and you can, too. There is something dynamic that happens when women genuinely show up for each other. When we lose the facades, when we cut the bullsh*t, and when we truly have each other’s backs. When we stop pretending everything is perfect, and we show the messy, beautiful parts of ourselves and our work that all look awfully similar. When we talk about our fears, our missteps, and our breakdowns. And most importantly, when we share our celebrations, our breakthroughs, and dish on what works. There is no reason to hoard information, connections, or insight. Wisdom is meant to be shared, so let's start sharing what we've learned to make each other better. Let's start building each other up. Let's live up to our potential and start ruling the world. GIRL CODE is a roadmap for female entrepreneurs, professional women, "side hustlers" (those with a day job who are building a business on the side), and anyone in between who wants to become a better woman. This book will not teach you how to build a multimillion dollar business. It won't teach you about systems or operational processes. But it will teach you how to build confidence in yourself, reconnect with your "why," eradicate jealousy, and ultimately learn the power of connection. Because at the end of the day, that's what life and business is all about. ISBN:9780692492604 Author:Cara Alwill Leyba

Brief Summary Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk gets added – in real time - to the multibillion gigabyte (and growing) trove of data that can help us better understand and predict consumer behavior. We no longer need expertise in math or statistics or even expensive modeling software to get the most out of all these revealing consumer insights. A revolution in data analysis is underway, and the methods and tools for aggregating and analyzing this "data deluge” are suddenly far simpler, less expensive, and more precise than they were. In this book – the first of its kind – Dimitri Maex, Managing Director of global advertising agency Ogilvy One New York and the engine behind the agency’s global analytics practice, reveal show to turn your data - those sexy little numbers that can mean more profit for your business – into actionable strategies that drive real growth and revenues. And he can show you how to do it at virtually no cost. In his clear, easy-to-understand style, he explains how to: • Identify which customers are most valuable, which have the most potential to be valuable, which are most likely to buy more in the future, and which are not worth targeting. • Allocate your marketing assets in the best possible way and pinpoint the outlays that will generate the highest possible returns. • Figure out precisely which communication or media brought a customer to your company’s web site and what that customer will do once she arrives. • Predict which products or services customers will want in the future. • Learn which customers are preparing to defect to the competition and how to stop them. • Determine which customers buy your product because it is perfect for their needs, which ones purchase because they liked your ad, which ones chose you because of an appealing price, and which ones came to you through word-of-mouth…or some combination of all these factors. • Drill your geographic targeting down to the regional, zip code, and even neighborhood level. • Optimize your web presence to get the maximum return from search. A must read for marketers striving to get the biggest ROI on their advertising dollars, small business owners eager to grow faster, researchers needing a consumer in mind for whom to create new products or services, those in finance responsible for growing the bottom line, and even creatives looking for feedback to help them improve their output, Sexy Little Number sis THE essential tool not just for math nerds and number crunchers, but for anyone wishing to use the data at their fingertips to grow their business and increase their profits dramatically. ISBN:9780449009918 Author:Dimitri Maex and Paul B Brown