QUICK DELIVERY
Swift dispatch
Marketing A Guide to the Fundamentals...
Brief Summary
Even though organizations have become increasingly marketing-focused in their approach - and it is clear that marketing is more than just the 'marketing department' - marketing is one of the most misunderstood areas of business.
Philip Kotler, an American marketing guru, defines it as 'the business function that identifies current unfulfilled needs and wants, defines and measures their magnitude, determines which target markets the organization can best serve and decides on appropriate products, services, and programmes to serve these markets.
Thus marketing serves as the link between a society's needs and its pattern of industrial response'. The late Peter Drucker, a leading management thinker, was content to say simply: 'Marketing is looking at the business through the customers' eyes'.
This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.
ISBN:9781846681936
Author:Patrick Forsyth
Economics Making Sense of the Modern ...
Brief Summary
The world of economics is changing. Years of turmoil in the global economy mean that nothing will ever be quite the same again. This is the starting point and theme of this radically revised Economist books classic.
Richard Davies takes us on a journey through the paper's own analysis of the state of the world's economies, how we reached this point and what to expect in the next decade.
He explores:
• What’s gone wrong since 2008, why it's happened and how we can stop it happening again
• The shifting focus of economics from banking to labour economics
• A new breed of firm with economics at their operational core
• the future hopes and challenges for the world economy Along the way, we encounter the global economy laid bare, from banks, panics and crashes to innovative new policies to improve how markets function; from discussions around jobs, pay and inequality to the promise of innovation and productivity; and from the implications of emerging markets and the globalisation of trade through to the sharing economy and the economics of Google and eBay.
The result is a fascinating review of the global economy and the changing role of economics in the new world order.
ISBN:9781781252345
Author:Richard Davies
Buying Professional Services by Fiona...
Brief Summary
Buying Professional Services: How to Get Value for Money from Consultants and Other Professional Service Providers.
Public and private sector organisations are spending huge amounts of money buying professional services, and most are doing it badly, without sufficiently rigorous procurement processes or an adequate understanding of the marketplace, resulting in wasted money and disappointing outcomes.
Even among those organizations with formal procurement processes and techniques, many are applying them inappropriately and therefore achieve similarly poor results.
On the other side of the fence, many professional services firms don't understand how the increasing application of procurement processes could affect the way they get business and work with clients, the way they charge and, ultimately, their profitability. Furthermore, while they are working together, both professional services providers and their clients too often behave in ways that reduce the potential benefits to both parties.
Using real examples from a range of private sector firms, government departments and the professional services firms themselves, this book explores what users and providers of professional services need to do to ensure that the users' money is well spent and the providers' earnings are well earned.
"A practical and thought provoking guide that gets to the heart of the matter about what differentiates this category of spend."—Helen Wilber FCIPS, Senior Procurement Manager, Professional Services, Group Procurement, Royal Mail
"This insightful book will help buyers and providers of professional services get a better understanding of the issues – and achieve better results."—Lindsay Morgan,Partner and Head of Global Real Estate, Norton Rose LLP and Group
ISBN:9781846683251
Author:Fiona Czerniawska and Peter Smith
The Economist Guide to Management Ide...
Brief Summary
Developed from the Guide to Management Ideas this new book not only includes the most significant ideas that have influenced the management of business over the past century, but it also includes entries on the most influential business thinkers of the past and present.
Entries on ideas include: Active Inertia; Disruptive Technology; Genchi Genbutsu (Japanese for "Go and See for Yourself"); The Halo Effect; The Long Tail; Pareto Principle ; Six Sigma;, Skunkworks; SWOT analysis; Thin Slicing; Tipping Point; Triple Bottom Line.
Among management gurus, the following are included: Igor Ansoff; Warren Bennis; Dale Carnegie; Alfred Chandler; Jim Collins; Stephen Covey ;W. Edwards Deming; Peter Drucker; Henri Fayol; Sumantra Ghoshal; Gary Hamel; Michael Hammer; Charles Handy; Geert Hofstede; Joseph Juran; Rosabeth Moss Kanter; Robert Kaplan; Philip Kotler; Theodore Levitt; J Abraham Maslow; Konosuke Matsushita; Elton Mayo; Douglas McGregor; Henry Mintzberg; Kenichi Ohmae; C. Northcote Parkinson; Tom Peters; Michael Porter; E.F. Schumacher; Peter Senge; Herbert Simon; Alfred Sloan; F. Winslow Taylor; Alvin Toffler; Robert Townsend.
ISBN:9781846681080
Author:Tim Hindle
Successful Strategy Execution by Mich...
Brief Summary
The Economist: Successful Strategy Execution: How to keep your business goals on target.
Strategy-to-performance gaps foster a culture of under-performance Unrealistic plans create the expectation throughout the organisation that plans simply will not be fulfilled.
This book shows how to overcome such failings and implement strategy effectively. Common failings include: Companies rarely track their performance against long-term plans - less than 15% of companies make it a regular practice to go back and compare the business' results with the performance forecast for each business unit in its prior years' strategic results
. Results rarely meet projections - when companies do track performance, it rarely matches the prior years' projection. The consequence is year-after-year of under-performance relative to the original plan
. A lot of value is lost in translation - a combination of poor communications, misapplied resources, limited accountability and lack of information creates an in-built strategy-to-performance gap
ISBN:9781861978943
Author:Michel Syrett
Entrepreneur How to Start an Online B...
Brief Summary
The secrets of the UK's biggest online entrepreneurs revealed
Thinking of starting a business? Already have a business online and looking to take it to the next level? The wonderful world wide web has made creating a start-up that much easier. Thousands of people are out there reaping the rewards the web can bring. If you want to join them, you've come to the right place.
Profiling today's foremost web entrepreneurs, Lucy Tobin - who meets successful business founders every week writing an enterprise column for The Evening Standard – takes us through their start-up stories and maps out exactly what's made them so successful.
You’ll hear first-hand from the bright sparks behind some of the UK's top online businesses. With interviews, practical advice and insights, you'll learn how they did it, what they recommend, and how you can do it too.
ISBN:9780857082886
Author:Lucy Tobin
High output management by Andrew Grove
The essential skill of creating and maintaining new businesses—the art of the entrepreneur—can be summed up in a single word: managing. In High Output Management, Andrew S. Grove, former chairman and CEO (and employee number three) of Intel, shares his perspective on how to build and run a company.
Born of Grove’s experiences at one of America’s leading technology companies, this legendary management book is a Silicon Valley staple, equally appropriate for sales managers, accountants, consultants, and teachers, as well as CEOs and startup founders.
Grove covers techniques for creating highly productive teams, demonstrating methods of motivation that lead to peak performance—throughout, High Output Management is a practical handbook for navigating real-life business scenarios and a powerful management manifesto with the ability to revolutionize the way we work.
The Economics of Inequality by Thomas...
Brief Summary
Thomas Piketty?whose Capital in the Twenty-First Century pushed inequality to the forefront of public debate?wrote The Economics of Inequality as an introduction to the conceptual and factual background necessary for interpreting changes in economic inequality over time. This concise text has established itself as an indispensable guide for students and general readers in France, where it has been regularly updated and revised. Translated by Arthur Goldhammer, The Economics of Inequality now appears in English for the first time.
Piketty begins by explaining how inequality evolves and how economists measure it. In subsequent chapters, he explores variances in income and ownership of capital and the variety of policies used to reduce these gaps. Along the way, with characteristic clarity and precision, he introduces key ideas about the relationship between labor and capital, the effects of different systems of taxation, the distinction between "historical” and "political” time, the impact of education and technological change, the nature of capital markets, the role of unions, and apparent tensions between the pursuit of efficiency and the pursuit of fairness.
Succinct, accessible, and authoritative, this is the ideal place to start for those who want to understand the fundamental issues at the heart of one of the most pressing concerns in contemporary economics and politics.
ISBN:9780674504806
Author:Thomas Piketty
Marketing for Growth The Role of Mark...
Brief Summary
Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can play an equally important role in how revenues translate into profit. Growth is also about becoming a better business by being smarter or more efficient, and growing in a sustainable way.
This involves developing and improving products, processes and standard of service. Marketers have their ear to the ground and therefore are often the first to pick up on changing customer needs and behaviour and the forces at play in markets. This increases the impact marketing should have on all those aspects of a business.
The book is in three parts: the first part explores who are the most valuable customers, the second the most effective ways to drive revenue growth and the third the best ways to improve profitability. It combines insight and practical guidance, and is supported by a wealth of hard data and anecdotal evidence based on the experiences of a wide range of business in Britain, America, Europe and Asia. Among the firms featured are Amazon, China Mobile, Dove, Goldman Sachs, Haier, ING Direct, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin and Zara.
ISBN:9781846689055
Author:Iain Ellwood
Guide to Emerging Markets The busines...
Brief Summary
The growth that companies can achieve from their operations in home and developed world markets has for many years been modest, with the real opportunities to take a business to a higher level existing in identifying and exploiting emerging market opportunities.
The Economist Corporate Network has for many years now been one of the leading authorities advising firms on how to make the most of the opportunities that emerging markets present and avoid the mistakes that so many companies make with disastrous results.
This book, written and edited by the Corporate Network team is in two parts:
- Part one examines new approaches to business in emerging market: what you need to think about, the various risks and how to get your approach right
- Part two is aimed at helping firms prioritise emerging markets by giving a review of the different markets from the BRIC countries (Brazil, Russia, india and China) to the emerging economies of Eastern Europe, Asia and Africa
Using the expertise built up over the years by The Economist Corporate Network team and the experiences of the hundreds of companies they have worked with, there is no more useful guide to getting to grips with the opportunities that emerging markets offer and how to take advantage of them.
ISBN:B00MF1388I
Author:Aidan Manktelow
The Corporate Sufi by Azim Jamal
Brief Summary
The Corporate Sufi examines the uncommon connection between the age-old Sufi philosophy and living and working in the 21st century. Through Sufi messages and parables, it illustrates how using Sufi principles in a corporate setting can bring fulfillment, meaning, and spiritual enrichment.
Inspired by 20 years' experience in professional life, the author includes practical tips on how to:
• fuse your life's mission with your corporate mission,
• balance work, family, and spiritual needs,
• use the Sufi faith in the unknown when navigating uncharted corporate territory,
• link the Sufi search for the essence to the search for the corporate soul,
• apply the Sufi approach to eliminating the ego in order to become a selfless corporate leader,
• reach the top of your corporate ladder without giving up your ethics and principles, and
• find meaning, fulfillment, and inner happiness.
ISBN:9780968536735
Author:Azim Jamal
The Power of Body Language How to Suc...
Brief Summary
Nationally renowned body language expert Tonya Reiman illuminates what until now has been a gray area in interpersonal communication: harnessing the power of your nonverbal cues to get what you want out of "every" aspect of life, from professional encounters to personal relationships.
Unlike other books on this fascinating topic, "The Power of Body Language" is your practical, personal playbook for getting what you desire from others -- and zoning in on what others are saying to you without words. Once you know the hidden meaning behind specific gestures, facial cues, stances, and body movements, you will possess a sixth sense that can be a life-changing, career-saving, trouble-shooting skill you will never leave home without!
Learn how to: Take control of your own secret signals Gain trust -- and detect untrustworthiness Ace a job interview Shake hands (the right way) Make a dazzling first impression Exude confidence -- even when you're not feeling it Recognize if someone is lying Understand why men and women "speak" a different language Read a face to know a person's inner emotional state...and much more.
In an insightful and engaging narrative, Tonya Reiman analyzes all of the components of body language -- the languages of the face, the body, space and touch, and sound. She shows you how to become a Master Communicator with The Reiman Rapport Method, a surefire system for building an instant connection with anyone, in any situation.
And she shares the experiences of her clients, from executives to politicians to relationship seekers: Learn from Cindy, a confident and ambitious manager who turned her career around by altering the subconscious messages she was sending her male colleagues...and Peter, the wedding DJ whose client list blossomed as soon as he practiced the art of social smiling!
Peppered with photos and fun facts, "The Power of Body Language" is as entertaining as it is instructive. Get the power to send and receive the messages you want -- and never be left in the dark again.
ISBN:9781416559016
Author:Tonya Reiman
Social Entrepreneurship What Everyone...
Brief Summary
In development circles, there is now widespread consensus that social entrepreneurs represent a far better mechanism to respond to needs than we have ever had before--a decentralized and emergent force that remains our best hope for solutions that can keep pace with our problems and create a more peaceful world.
David Bornstein's previous book on social entrepreneurship, How to Change the World, was hailed by Nicholas Kristof in the New York Times as "a bible in the field" and published in more than twenty countries. Now, Bornstein shifts the focus from the profiles of successful social innovators in that book--and teams with Susan Davis, a founding board member of the Grameen Foundation--to offer the first general overview of social entrepreneurship. In a Q & A format allowing readers to go directly to the information they need, the authors map out social entrepreneurship in its broadest terms as well as in its particulars.
Bornstein and Davis explain what social entrepreneurs are, how their organizations function, and what challenges they face. The book will give readers an understanding of what differentiates social entrepreneurship from standard business ventures and how it differs from traditional grant-based non-profit work. Unlike the typical top-down, model-based approach to solving problems employed by the World Bank and other large institutions, social entrepreneurs work through a process of iterative learning -- learning by doing--working with communities to find unique, local solutions to unique, local problems. Most importantly, the book shows readers exactly how they can get involved.
Anyone inspired by Barack Obama's call to service and who wants to learn more about the essential features and enormous promise of this new method of social change, Social Entrepreneurship: What Everyone Needs to Know(R) is the ideal first place to look.
ISBN:9780195396331
Author:David Bornstein and Susan Davis
The Idea Factory Bell Labs and the Gr...
Brief Summary
The definitive history of America s greatest incubator of innovation, the birthplace of some of the 20th century s most influential technologies, including the integrated circuit, the communications satellite and the cell phone.
From its beginnings in the 1920s until its demise in the 1980s, Bell Labs officially, the research and development wing of AT&T was the biggest, and arguably the best, laboratory for new ideas in the world. From the transistor to the laser, it’s hard to find an aspect of modern life that hasn’t been touched by Bell Labs.
Why did so many transformative ideas come from Bell Labs? In "The Idea Factory," Jon Gertner traces the origins of some of the twentieth century s most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker who spent their careers at Bell Labs.
Their job was to research and develop the future of communications. Small-town boys, childhood hobbyists, oddballs: they give the lie to the idea that Bell Labs was a grim cathedral of top-down command and control.
Gertner brings to life the powerful alchemy of the forces at work behind Bell Labs inventions, teasing out the intersections between science, business, and society. He distills the lessons that abide: how to recruit and nurture young talent; how to organize and lead fractious employees; how to find solutions to the most stubbornly vexing problems; how to transform a scientific discovery into a marketable product, then make it even better, cheaper, or both. Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born.
"The Idea Factory" is the story of the origins of modern communications and the beginnings of the information age a deeply human story of extraordinary men who were given extraordinary means time, space, funds, and access to one another and edged the world into a new dimension."
ISBN:9781594203282
Author:Jon Gertner
How to Write and Give a Speech by Joa...
Brief Summary
How to Write and Give a Speech: A Practical Guide For Executives, PR People, the Military, Fund-Raisers, Politicians, Educators, and Anyone Who Has to Make Every Word Count
This newly updated guide offers sound advice on every aspect of writing and giving an effective speech. Filled with fresh examples and practical tips, this accessible book shows how to improve both the content and delivery of any presentation.
Learn how to:
• Assess an audience
• Research your subject
• Give team presentations
• Speak to international audiences
• Use humor
• Create a memorable style
• Handle copyright issues
• Use PowerPoint and other audio-visuals
• Handle Q&A sessions
• Control nervousness
Updated with brand new sections, this book will help both novices and experts speak with clarity, confidence, and clout.
ISBN:9780312302733
Author:Joan Detz
Lend Me Your Ears All you need to kno...
Brief Summary
The past twenty years has seen the emergence of an industry standard model of presentation - the slide show. Yet research has shown that audiences are deeply dissatisfied with this mode of public speaking.
In Lend Me Your Ears, Max Atkinson - a highly experienced speaker and trainer, having been involved in speech writing for business, politics and the arts for 30 years - uses the findings of recent scientific research combined with the rules of classical rhetoric to highlight the secrets of successful persuasion.
Using extensive research based on empirical evidence, Max has developed a new and provocative way of looking at speech making, providing the reader with practical and simple guidelines, exercises and tips to improve performance, including:--advice on the use of classical rhetoric--how to write a speech when in a rush--the myths surrounding visual aids --the use of body language. And much more!
With expert advice that will appeal to everyone from experienced CEOs to those writing that all-important wedding speech, this is destined to be the definitive text in this area.
ISBN:9780091894795
Author:Max Atkinson
Be a Brilliant Business Writer Write ...
Brief Summary
Leverage the power of effective writing Be a Brilliant Business Writer gives you tools for mastering the art of persuasive writing in every document you create, from email and client letters to reports and presentations.
Jane Curry and Diana Young will show you how to convey your message with clarity and power, increase your productivity by reducing rewrites, and provide just the right tone for navigating the minefield of office politics.
With its smart, savvy advice, Be a Brilliant Business Writer will help you write to boost the bottom line, win professional accolades, and gain greater job security.
ISBN:9781580082228
Author:Diana Young and Jane Curry
Motivate Like a Ceo Communicate Your ...
Brief Summary
The most successful leaders seem to possess a remarkable gift for inspiring and motivating people. They are not only hard workers who possess great business minds; they rally others to drive forward with a powerful, common vision. Motivate Like a CEO demonstrates how leaders at every level can develop this skill and use it to bring their teams together around a common purpose.
In this follow-up to her bestselling Speak Like a CEO, Suzanne Bates explains how you can become a powerful force of influence within your organization and position your company for greatness. You'll learn how to translate simple, effective concepts into brilliant execution; get people working together on the highest priorities; and align warring factions to channel energy into the efforts that make your company profitable.
Inside, you'll discover secrets to generate excitement all the way down the line to achieve superior results. Real-world stories of leaders who have transformed their organizations will inspire you to move your own organization to a position of strength. And, you'll find helpful, easy-to-follow advice on how to communicate in a way that inspires people to act.
Motivate Like a CEO teaches you how to:
• Inspire people to embrace and share your vision
• Speak with energy and confidence in tough situations
• Turn challenges into opportunities
• Get your team engaged, in the loop, and tracking real results
• Make time in your schedule for sharing your message of motivation throughout your company
• Even a well-positioned, strategically sound company will fail if its messages and focus are not clear. Successful leaders must be able to move the strategic plan from words on paper into the hearts and minds of the people who make it happen.
Motivate Like a CEO can help you significantly improve bottom line results, create a happier, more unified team of people, and allow you to leave a legacy of leadership.
ISBN:9780071600293
Author:Suzanne Bates
Your Idea Can Make You Rich by Evan D...
Brief Summary
Many of us dream of running our own business, but lack of experience and entrepreneurial skills often prevent people from making that first step. For those with the nous, confidence and, crucially, vision it should be easy - but a great idea doesn't mean investors will be queuing up at your door. In the BBC TV series Dragons' Den, entrepreneurs were put on the spot in front of a panel of potential investors.
Given only minutes to pitch their idea, the pressure was on - some simply frazzled in the fiery breath of the dragons, others sweated it out, made it through and saw the money on the other side. Using case studies from the series, updates on the progress of the successes and failures - here's one of the successes, but who got the best deal? Tracie Herrtage wanted GBP 54,000 for her suspendable Le Beanock - think the bean bag meets the hammock suspended from high ceilings and lofts to replace your sofa at a price of around GBP 900! The male dominion of Dragons mocked the idea and thought the prices swung too high, the concept ungrounded and it wasn't an interesting proposition for their equity. Rachel Elnaugh wasn't put off and agreed that Tracie's vision hit a niche market. the tightest deal yet, buying 49 per cent of Tracie's company as sole investor.
The done deal: 49 per cent company shares for GBP 54,000 investment. With essential insider advice and tips from the dragons themselves, this handbook will guide you through the hazardous process of finding your product, identifying your market, developing and maximising your business acumen, honing your presentation skills and finding the right partner. And most importantly, how to close the deal when you do find it.
ISBN:9780091909154
Author:Evan Davis
The Six Value Medals by Edward de Bono
Brief Summary
Traditional thinking habits of businesses need to be greatly improved. Analysis and judgement are no longer enough to make important corporate decisions; you can analyse the past but you have to design the future. Corporate decisions depend on values. Disputes and conflicts often arise because of a clash of those values; each party in the dispute wants to pursue its own values, often at the expense of the other party. It is therefore essential that companies, managers and employees have a full understanding of the values of everyone involved to design a way forward that benefits all parties.
From the bestselling author of How to Have a Beautiful Mind and Six Thinking Hats, this groundbreaking business book provides a basis for value assessment, an essential tool in decision-making for 21st century corporations.
De Bono demonstrates that values come into all areas of thinking, behaviour and decision-making and outlines a framework to focus employees' attention on a variety of values including human values, organisational values, cultural values and perceptual values. By introducing a scoring system to rate different values as strong, sound, weak or remote de Bono helps readers to prioritise and make executive decisions that count.
ISBN:9780091894597
Author:Edward de Bono
