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No They Cant Why Government Fails But...
Brief Summary
New York Times bestselling journalist John Stossel shows how the expansion of government control is destructive for American society. Emmy Award-winning journalist John Stossel is a self-proclaimed skeptic, attacking society's sacred cows. Now, he dismantles the most sacred of them all: the notion that government action is the best way to solve a problem.
From the myth that government can spend its way out of a crisis to the mistaken belief that labor unions protect workers, Stossel, a true libertarian, provides evidence that the reality is very different from what intuition tells us. His evidence leads to the taboo conclusions that: •
• Government already dominates health care—and that’s the problem•
• The state keeps banning foods, but food bans don't make us healthier•
• Government-run schools and teachers’ unions haven’t made kids smarter
• Utilizing his three decades in journalism, Stossel combines sharp insights, common sense, and documented facts to debunk conventional wisdom and challenge popular opinion about the role of our nation’s government.
ISBN:9781451640946
Author:John Stossel
The Smart Swarm by Peter Miller
Brief Summary
What ants, bees, fish, and smart swarms can teach us about communication, organization, and decision-making
The modern world may be obsessed with speed and productivity, but twenty-first-century humans actually have much to learn from the ancient instincts of swarms. A fascinating new take on the concept of collective intelligence and its colorful manifestations in some of our most complex problems, "The Smart Swarm" introduces a compelling new understanding of the real experts on solving our own complex problems relating to such topics as business, politics, and technology.
Based on extensive globe-trotting research, this lively tour from "National Geographic" reporter Peter Miller introduces thriving throngs of ant colonies, which have inspired computer programs for streamlining factory processes, telephone networks, and truck routes; termites, used in recent studies for climate-control solutions; schools of fish, on which the U.S. military modeled a team of robots; and many other examples of the wisdom to be gleaned about the behavior of crowds-among critters and corporations alike.
In the tradition of James Surowiecki's "The Wisdom of Crowds" and the innovative works of Malcolm Gladwell, "The Smart Swarm" is an entertaining yet enlightening look at small-scale phenomena with big implications for us all.
ISBN:9781583333907
Author:Peter Miller
Viral Loop The Power of Pass It On
Brief Summary
Here’s how it works: you read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year’s word-of-mouth sensation.
This is the first to analyze the power of the 'pass-it-on’ phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history.
Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model’s reliance on replication: what’s the point of using Facebook if none of your friends can see your profile, or using Flickr if you can’t share your photos? Where’s the joy in posting a video on YouTube if no one watches it? Thus, in creating a viral product that people want, need and desire, growth can, and will, take care of itself.
Find out why the Loop will catch us all up, sooner rather than later...
ISBN:9780340918692
Author:Adam Penenberg
The Baby Business How Money Science a...
Brief Summary
The Baby Business: How Money, Science, and Politics Drive the Commerce of Conception
Despite legislation that claims to prohibit it, there is a thriving market for babies spreading across the globe. Fueled by rapid advances in reproductive medicine and the desperate desires of millions of would-be parents, the acquisition of children—whether through donated eggs, rented wombs, or cross-border adoption—has become a multibillion dollar industry that has left science, law, ethics, and commerce deeply at odds.
In The Baby Business, Debora Spar argues that it is time to acknowledge the commercial truth about reproduction and to establish a standard that governs its transactions. In this fascinating behind-the-scenes account, she combines pioneering research and interviews with the industry’s top reproductive scientists and trailblazers to provide a first glimpse at how the industry works: who the baby-makers are, who makes money, how prices are set, and what defines the clientele. Fascinating stories illustrate the inner workings of market segments--including stem cell research, surrogacy, egg swapping, "designer babies,” adoption, and human cloning--as Spar explores the moral and legal challenges that industry players must address.
The first purely commercial look at an industry that deals in humanity’s most intimate issues, this book challenges us to consider the financial promise and ethical perils we’ll face as the baby business moves inevitably forward.
ISBN:9781591396208
Author:Debora L. Spar
Arafat Scarf Wholesale 10 Pieces
Strategic Product Creation Deliver Cu...
Brief Summary
Strategic Product Creation: Deliver Customer Satisfaction from Every Level of Your Company
Create and market the right product-fast
Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank.
• Provides not only practical experience, but a solid conceptual framework for developing your own product creation model
• Highlights seven principles of effective product creation
• Features instructive case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool Corporation, Mars, Inc., and IBM
• Includes key questions and milestone decision issues from each stage of the product creation process
• Covers both short- and long-term strategies, coupled with suggestions for advanced technology
• Explains how to combine customer knowledge with external market needs to stimulate new product and service ideas
• Reveals ways to utilize your suppliers as a talent pool for process improvement and product innovation
• Addresses sensitive issues of branding and intellectual property rights
ISBN:9780071486552
Author:Ronald L. Kerber and Timothy M. Laseter
The Secret to GEs Success by William ...
Brief Summary
The Secret to GE's Success: A Former insider Reveals the Leadership lessons of the World's Most Competitive Company
Learn why GE has always had the best inventors, the best strategic planners, and the best results
William Rothschild, who witnessed GE’s revolution firsthand, explains the five keys that made GE a global phenomenon—and gives managers a complete toolkit for duplicating its remarkable success. He explains the GE Code—the hallmark of all GE leadership teams—and provides a far-ranging prescriptive plan for strategizing the GE way
ISBN:9780071475938
Author:William E. Rothschild
Customer Loyalty Guaranteed Create Le...
Brief Summary
Although more products and services are available than ever before, companies are still sending out the wrong message by giving their customers boring, apathetic, impatient, and uninspired service, when an organisation's commercial success is incumbent upon making customers feel valued. "Customer Loyalty Guaranteed" shows leaders at all levels how to awaken the "spirit to serve" in every employee.
It includes the seven customer service personalities that build unbreakable customer loyalty and practices for maintaining remarkable service over the long-term.Customer service gurus Chip Bell and John Patterson provide fresh concepts on how organisations must deal with today's "new" customer, and show companies how to infuse their organisations with passion that customers will connect to.
ISBN:9781598694680
Author:Chip R. Bell
Sell Like the Best Meeting Your Goal ...
Brief Summary
Some people are born to sell. Stephan Schiffman is not one of those people. But he is one of the best salespeople around—because he patiently and carefully trained himself to watch born salespeople and learn how they did it.
Now this acclaimed sales guru passes these secrets of successful selling on to you:
• Attitude is money
• Right attitude, right look
• Warming up to cold calling
• Getting the appointment
• Closing the deal
If you follow Stephan Schiffman's winning formula, you can discover the right words and the right approach because you've not only learned to sell—you've learned to sell like the best.
ISBN:9781598691474
Author:Stephan Schiffman
Fired Up How the Best of the Best Sur...
Brief Summary
Fired Up!: How the Best of the Best Survived and Thrived After Getting the Boot
No fight left? No future? Does the handwriting on the wall say utter failure?
Harvey Mackay, one of the world’s best-selling motivational and business authors tells you why it isn’t so. He reveals anecdotes and secrets from some of the best and brightest headliners in our world today. Their gripping accounts show that no one is immune to bad judgment or backstabbing. In colorful detail, these remarkable success stories reveal what the best of the best did to get back on top.
Each story tells a unique tale and contains valuable lessons that are applicable to any reader who wants his or her career to flourish; indeed, this is the book that will inspire, instill hope . . . and give more than a glimpse into what makes these stalwarts strong.
When Fortune magazine called Mackay "Mister Make-Things-Happen,” it was right on the money—getting this amazing group of people from various walks of life to talk openly about their abilities to bounce back shows him to be a master at getting people to divulge some of their defeats and their dreams.
Hopeful, tough-minded, and filled with indispensable advice, We Got Fired! . . . And It’s the Best Thing That Ever Happened to Us will show anyone how to turn a modern bummer into a major blessing. It’s a rarity: a sure thing in our shaky times.
ISBN:9780345471871
Author:Harvey Mackay
Enchantment The Art of Changing Heart...
Brief Summary
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.
Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . .
A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas.
A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern.??
A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base.??
A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers.
This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always-wise "wisdom of the crowd."
Kawasaki's lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people.
As Kawasaki writes, "Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do." That's a big goal, but one that's possible for all of us.
ISBN:9781591843795
Author:Guy Kawasaki
Juice The Creative Fuel That Drives W...
Brief Summary
Building value in our global economy increasingly demands creating new opportunities and solving new problems. In a nutshell, that's what inventors do. Just as software has driven growth and opened new markets over the past generation, invention is poised to become the X-factor for the future.
With a foreword by former Microsoft research chief Nathan Myhrvold, this groundbreaking book takes us inside the laboratories and inside the minds of some of today's leading inventors to demystify the critical process by which they imagine and create.
Evan I. Schwartz argues that invention has remained steeped in myth and misunderstanding. We tend to view invention as a byproduct of accidental discovery or supernatural genius rather than what it truly is: a focused quest fueled by a special creativity latent in each of us.
Juice juxtaposes the stories of classic inventors with a new breed of innovators, such as hypersonic sound inventor Woody Norris, genomics pioneer Lee Hood, mechanical whiz Dean Kamen, and business systems inventor Jay Walker. Schwartz reveals the brilliant strategies—including pinpointing problems, crossing knowledge boundaries, visualizing results, applying analogies, and embracing failure—that today's inventors use to journey beyond imagination and bring back ideas that can change the world.
ISBN:9781591392880
Author:Evan I. Schwartz
Digital Wars Google Microsoft and the...
Brief Summary
Which of Apple, Google and Microsoft had an office with a "drawer of broken dreams" ---and what (real) objects lay inside it?
When did Microsoft have the chance to catch Google in making money from search ---and who vetoed it?
Why did Google test 40 shades of blue on its users?
How long did outside developers wait before asking to write apps for Apple's iPhone after Steve Jobs announced it?
Who said that Microsoft should have its own music player -- and why did it fail?
Digital Wars starts in 1998, when the internet and computing business was about to be upended -- by an antitrust case, a tiny startup and a former giant rebuilding itself. Arthur looks at what are now the three best-known tech companies and through the voices of former and current staff examines their different strategies to try to win the battle to control the exploding network connecting the world. Microsoft was a giant -- soon to become the highest-valued company in the world, while Apple was a minnow and Google just a startup. By February 10 2012, Apple was worth more ($462bn) than both Microsoft ($258bn) and Google ($198bn) combined.
The chance had come from tumultuous battles between the three. To win their battles:
Apple used design, the vertical model of controlling the hardware and software and a relentless focus on the customer to the exclusion of others.
Microsoft depended on the high quality of its employees' programming skills and its monopolies in software to try to move into new markets - such as search and music.
Google focused on being quick, efficient and using the power of data analysis - not human "taste" - to make decisions and get ahead of would-be rivals.
With exclusive information from interviews with current and former employees of the three companies Arthur also addresses:
• What the inventors of the hard drive used in the iPod thought it would really be used for
• How Apple transformed the smartphone market
• Which of Android or Apple forced Microsoft to abandon Windows Mobile
• What happened to Microsoft's tablet plans
ISBN:9780749464134
Author:Charles Arthur
Living Brands Collaboration Innovatio...
Brief Summary
A Brand-New Approach to Brand-Building.
For Consumers. For Companies. For Life.
If you want to build and strengthen your brand in the twenty-first century, you need more than clever grassroots promotions and hip guerrilla marketing. You need Living Brands, Raymond Nadeau's dynamic, groundbreaking approach to branding that shows you, in six simple steps, how to become an integral part of your consumers' lives.
Living Brands is based on a passion for understanding consumers' lives and their existing needs. It uses the latest strategies of consumer collaboration to create a more culturally evolved, emotionally engaged, holistic connection to consumers. As one of the marketing industry's global pioneers, Raymond Nadeau has seen how the marketing world has changed. He provides examples of what works and what doesn't in today's consumer-savvy market. Packed with interviews from today's finest creative and cultural minds, he reveals six secrets to creating brands that truly fascinate and fulfill consumers' needs. You'll learn about
Five Top Global Trend Agencies, which come together for the first time to provide insight into customer collaboration
Culture Casting, a new model of consumer segmentation
Consumer as Creator, a new concept of brand-building based on actual lifestyles, as well as creating what Nadeau calls brand biospheres
Megatrends, the four must-have ingredients for living brands
The Focus Group Hoax, the difference between what consumers say and what they really mean
Living Brands gives you all the tools you need to adapt your brand to an ever-changing world of consumers, options, and interests. It's the intelligent way to respond to consumers' realities-and the only true way to build stellar brands that will stand the test of time.
ISBN:9780071466141
Author:Raymond Nadeau
Achieve Sales Excellence The Seven Cu...
Brief Summary
Achieve Sales Excellence: The 7 Customer Rules for Becoming the New Sales Professional
"Achieve Sales Supremacy" examines the new paradigm of business-to-business sales, and outlines the seven practices sales professionals and organisations must embrace to have a world class sales force. Based on exhaustive research, "Achieve Sales Supremacy", is the result of a ten-year study by The HR Chally Group, several Fortune 500 companies and The International Benchmarking Clearing house which asked business customers, the key constituent group of professional sales people, to define the qualities of world class sales organisations.
Their ratings were confirmed and bolstered by over 70,000 individual interviews and correlated against HR Chally's proprietary database of 300,000 sales professional profiles, the largest in the world. "Achieve Sales Supremacy" pinpoints the three needs of customers, which are the driving forces in the new environment, the seller's responses to this new marketplace and 7 best practice benchmarks of world class sales organisations and salespeople.
ISBN:9781593376512
Author:Howard Stevens
Way of the Turtle The Secret Methods ...
Brief Summary
Way of the Turtle: The Secret Methods that Turned Ordinary People into Legendary Traders
"We're going to raise traders just like they raise turtles in Singapore.”
So trading guru Richard Dennis reportedly said to his long-time friend William Eckhardt nearly 25 years ago. What started as a bet about whether great traders were born or made became a legendary trading experiment that, until now, has never been told in its entirety.
Way of the Turtle reveals, for the first time, the reasons for the success of the secretive trading system used by the group known as the "Turtles.” Top-earning Turtle Curtis Faith lays bare the entire experiment, explaining how it was possible for Dennis and Eckhardt to recruit 23 ordinary people from all walks of life and train them to be extraordinary traders in just two weeks.
Only nineteen years old at the time-the youngest Turtle by far-Faith traded the largest account, making more than $30 million in just over four years. He takes you behind the scenes of the Turtle selection process and behind closed doors where the Turtles learned the lucrative trading strategies that enabled them to earn an average return of over 80 percent per year and profits of more than $100 million. You'll discover
• How the Turtles made money-the principles that guided their trading and the step-by-step methods they followed
• Why, even though they used the same approach, some Turtles were more successful than others
• How to look beyond the rules as the Turtles implemented them to find core strategies that work for any tradable market
• How to apply the Turtle Way to your own trades-and in your own life
• Ways to diversify your trading and limit your exposure to risk
Offering his unique perspective on the experience, Faith explains why the Turtle Way works in modern markets, and shares hard-earned wisdom on taking risks, choosing your own path, and learning from your mistakes.
The Little Green Handbook Seven Trend...
Brief Summary
Published for the first time in the United States, The Little Green Handbook is a unique reference work that illustrates the most important global developments facing us today, explains them, and suggests area for positive change.
It relates physical trends to social and political repercussions, drawing together evidence from many interrelated fields to explain the science behind the news stories, sound bites, and cocktail-party banter. Just how serious are our environmental problems? Are we doing enough to deal with them? How many people can the planet sustain? What are the long-term effects of continued environmental damage? How fast is the process of global warming? What are the implications of our continued dependence on fossil fuels?
The Little Green Handbook has the answers. This user-friendly sourcebook is filled with up-to-date facts and figures, making complex but vitally important ideas simple. It is our duty to ensure a sustainable future for our children; The Little Green Handbook gives us the information we need to make this possible.
ISBN:9780312425814
Author:Ron Nielsen
Minimalist Oil Leather Laptop Bag 15 ...
Key Features
Minimalist Oil Leather Laptop Bag has you covered for both business and leisure with a bag that can hold your 15″ laptop, plus a separate spot for your iPad or other tablet.
• Besides holding your laptop and tablet, there’s plenty of space to hold your important papers, a charging cable, and more.
• There’s also an extra pocket to keep your iPhone or smartphone.
Minimalist Oil Leather Laptop Bag 15 ...
Key Features
Minimalist Oil Leather Laptop Bag has you covered for both business and leisure with a bag that can hold your 15″ laptop, plus a separate spot for your iPad or other tablet.
• Besides holding your laptop and tablet, there’s plenty of space to hold your important papers, a charging cable, and more.
• There’s also an extra pocket to keep your iPhone or smartphone.
"
It Is Just You Everything’s Not Shit
Brief Summary
The Optimist’s Encyclopedia.
In this A-Z of all things nice, Steve Stack takes the reader on an alphabetical tour of the good things in life.
Trivial things such as dunking biscuits, drawing pictures in steamed up windows and the sound jelly makes.
Big important things like falling in love, Nobel Peace Prize winners and the Internet.
And pretty much everything in between from Lego to the shipping forecast, popping bubble wrap to meerkats with guest appearances from Sir David Attenborough, Oliver Postgate, Columbo and The Flaming Lips.
It Is Just You, Everything’s Not Shit is the perfect gift for the cynic in your life. It will cheer up even the most miserable of old gifts.
ISBN:9781905548675
Author:Steve Stack
