Showing 901–920 of 1211 results

Research Design: Creating Robust Appr...

KShs2,895.00 KShs2,751.00
Brief Summary Research Design: Creating Robust Approaches for the Social Sciences Research design is of critical importance in social research, despite its relative neglect in many methods resources. Early consideration of design in relation to research questions leads to the elimination or diminution of threats to eventual research claims, by encouraging internal validity and substantially reducing the number of alternative explanations for any finite number of research ′observations′. This new book: discusses the nature of design; gives an introduction to design notation; offers a flexible approach to new designs; looks at a range of standard design models; and presents craft tips for real-life problems and compromises. Most importantly, it provides the rationale for preferring one design over another within any given context. Each section is illustrated with case studies of real work and concludes with suggested readings and topics for discussion in seminars and workshops, making it an ideal textbook for postgraduate research methods courses. Based on the author′s teaching on the ESRC Doctoral Training Centre "Masters in Research Methods" at the University of Birmingham, and his ongoing work for the ESRC Researcher Development Initiative, this is an essential text for postgraduate researchers and academics. There is no book like Research Design on the market that addresses all of these issues in an easy to comprehend style, for those who want to design research and make critical judgments about the designs of others. ISBN:9781446249024 Author:Stephen Gorard

The Economist Guide to Intellectual P...

KShs2,295.00 KShs2,181.00
Brief Summary Guide to Intellectual Property: What it is, how to protect it, how to exploit it Intellectual Property (IP) is often a company's single most valuable asset. And yet IP is hard to value, widely misunderstood and frequently under-exploited. IP accounts for an estimated 5trn of GDP in the US alone. It covers patents, trademarks, domain names, copyrights, designs and trade secrets. Unsurprisingly, companies zealously guard their own ideas and challenge the IP of others. Damages arising from infringements have fostered a sizeable claims industry. But IP law is complex, and the business, financial and legal issues around it are difficult to navigate. Court decisions and interpretation of IP laws can be unpredictable, and can dramatically change the fortunes of businesses that rely on their IP – as demonstrated in the pharmaceutical industry's battle with generic drugs. This comprehensive guide to intellectual property will help companies, investors, and creative thinkers understand the scope and nature of IP issues, pose the right questions to their advisers and maximize the value from this crucial intangible asset. " ISBN:9781846688973 Author:Stephen Johnson

The Perfect Hire

KShs2,395.00 KShs2,276.00
Brief Summary The Perfect Hire: A Tactical Guide to Hiring, Developing, and Retaining Top Sales Talent Be it time, money, opportunities lost—the cost of finding and hiring a new sales person is significant. Expert sales strategist Kathy Graham-Leviss takes the woes out of recruiting sales people and introduces a research-based, five-step formula for hiring, developing, and retaining top sales talent. ISBN:9781599184210 Author:Katherine Graham-Leviss

The Economist Book of isms

KShs1,495.00 KShs1,421.00
Brief Summary The Economist Book of isms: From Abolitionism to Zoroastrianism Concise and informative explanations of the "isms" that have shaped our history and continue to shape our world. Entries include: • Absurdism, Altruism, Atheism, Bohemianism, Buddhism, • Capitalism, Colonialism, Cubism, Darwinism, Deism, Determinism, Epicureanism, Fanaticism, Feminism, Freeganism, Globalism, Hedonism, Historicism, • Humanitarianism, Imperialism, Institutionalism, Islamism, Isolationism, Jingoism, Keynesianism, Libertarianism, Localism, Maoism, Militarism, Modernism, Multiculturalism, • Neo-conservatism, Nihilism, Optimism, Orientalism, Paganism, Pan-Africanism, • Post structuralism, Quietism, Racism, Rastafarianism, Realism, Republicanism, Romanticism, Sikhism, Stoicism, Structuralism, Surrealism, Symbolism, Taoism, Thatcherism, Unionism, Utilitarianism, Veganism, White Nationalism, Zionism, Zoratrianism ISBN:9781846682988 Author:John Andrews

Reality Check

KShs1,890.00 KShs1,796.00
Brief Summary Reality Check: The Irreverent Guide to Outsmarting, out-managing, and out-marketing Your Competition More uncommon common sense from the bestselling author of The Art of the Start. In Silicon Valley slang, a "bozo explosion” is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don’t make sense” . . . it’s time for a reality check. For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His 2004 bestseller, The Art of the Start, has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world. Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: • How to get a standing ovation • The art of schmoozing • How to create a community • The top ten lies of entrepreneurs • Everything you wanted to know about getting a job in Silicon Valley but didn’t know who to ask Provocative, useful, and very funny, this "no bull shiitake” book will show you why readers around the world love Guy Kawasaki. ISBN:9781591842231 Author:Guy Kawasaki

Entrepreneurship and Small Firms

KShs4,450.00 KShs4,228.00
Brief Summary The sixth edition of Entrepreneurship and Small Firms has been fully revised and updated with contributions from leading academics in the field. Retaining the popular style of the previous editions and offering a clear and accessible introduction to the topic, this book provides a thorough coverage of entrepreneurial and small firm theory, concepts, evidence, policy and practice. Integrating academic theory with the day-to-day realities that entrepreneurs may encounter it furnishes the student with a comprehensive analysis of entrepreneurship. This well-established text is justly popular for its clear and accessible approach, presenting the key topics of an entrepreneurship module in an engaging yet rigorous style. The book covers wide ranging topics from the economic influences on entrepreneurship and sources of finance, to issues of diversity, family business and social entrepreneurship. New to this edition is a chapter on Corporate Entrepreneurship offering students a unique insight into entrepreneurship activities in larger businesses and organizations. A reorganized chapter structure for the sixth edition allows students to navigate the four parts of the text from introductory concepts, the domains of entrepreneurship, through to strategy and to implementation. New part cases help to highlight the core themes and apply them to real business scenarios. The new edition retains a wealth of examples and cases throughout the chapters which illustrate entrepreneurship in action. ISBN:9780077136451 Author:Professor David Deakins

Mastering Entrepreneurship

KShs5,695.00 KShs5,411.00
Brief Summary Mastering Entrepreneurship: your single source guide to becoming a master of entrepreneurship Mastering Entrepreneurship appears at a time of unprecedented technological advice and amid an upsurge of entrepreneurial activity around the globe, coming together in the world of the dotcom start-up. It fully captures the mood, explaining and detailing what has, is and will happen in a new section devoted to e-business start-ups. Mastering Entrepreneurship is written for potential entrepreneurs, existing entrepreneurs, investors, advisors, business partners and policy-makers. Covering entrepreneurship in its fullest sense, from starting up to managing growth, from conception creation to capturing value. ISBN:9780273649281 Author:Sue Birley and Daniel Muzyka

Entrepreneurship: a Global Perspective

KShs2,085.00 KShs1,981.00
Brief Summary Entrepreneurship: a Global Perspective will help to enhance the understanding of entrepreneurship ISBN:9789966212047 Author:Kennedy K.Nteere

Introduction to Entrepreneurship

KShs5,590.00 KShs5,311.00
Brief Summary Learn the true process of a successful entrepreneur with "Introduction to Entrepreneurship, 8/e International Edition"! Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. Using exercises and case presentations, you can apply your own ideas and develop useful entrepreneurial skills. Cases and examples found throughout the text present the new venture creations or corporate innovations that permeate the world economy today. This book will be your guide to understanding the entrepreneurial challenges of tomorrow. ISBN:9780324590869 Author:Donald Kuratko

New Venture Creation

KShs4,590.00 KShs4,361.00
Brief Summary NEW VENTURE CREATION, 6E, International Edition provides tomorrow’s entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea through drafting of the actual business plan. The sixth edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity--the testing of a new business concept through feasibility analysis. Part Three focuses on strategy and drafting the business plan. Part Four looks at planning for growth and change in the new organization. ISBN:9780538481977 Author:Kathleen R. Allen

The Economist Managing Talent

KShs1,995.00 KShs1,896.00
Brief Summary The Economist: Managing Talent: Recruiting, Retaining and getting the most from talented people. Survey after survey confirms how the success of a business has become increasingly dependent on the ability and skills of its staff. And because talented people are in short supply the hunt for people of unusual ability will continue in earnest. Hiring such people is the relatively easy part; keeping them engaged so that they don't move on and getting the best out of them while they are with you is the greater challenge — one that more than ever requires a good understanding of what people want from both work and life outside work, as well as flexibility and imagination in seeking to accommodate their aspirations. Drawing on original research, including interviews with senior executives, recruitment specialists and people considered to be "talented” within their organizations, Managing Talent outlines how companies such as Google, Apple, Santander, Mars, Unilever, PepsiCo, Nokia, Olam International, Tata Chemicals and Bank of America are facing the challenge of recruiting and developing the talent they need. Full of useful insights and practical help for those who are responsible for the success of their organization, it also provides invaluable guidance to those in search of career satisfaction. " ISBN:9781846685897 Author:Michel Syrett Marion Devine

Managing Community Projects

KShs695.00 KShs661.00
Brief Summary New TARA Publication on Community Projects TARA is pleased and proud to announce the publication of an attractive 68 page booklet on community rock art projects with a case study of its highly vibrant project on Mfangano Island, Lake Victoria, Kenya: Managing Community Projects: TARA and the Abasuba Community Peace Museum. The book is loaded with pictures and with stories from many of the actors and players involved in TARA’s largest community project to date. Co-authored by Gloria K. Borona (TARA, Community Projects Manager) and Gladys Nyasuna Wanga (Former TARA Programme Manager), with a foreword by Alain Godonou (Director of EPA at the time), the book chronicles the genesis of the project, its implementation, its successes and shortcomings. Also highlighted are community project management principles / best practices and four other TARA community projects (Dabous, Niger; Kakapel, Kenya; Lokori , Kenya and; Kondoa, Tanzania). The production of this book was made possible through the support of EPA – Ecole Du Patrimoine African, in Benin with funds from the French Ministry of Foreign Affairs. ISBN:9966705589 Author:Nyasuna-Wanga, Borona and Tara

The Economist: Guide to Managing Growth

KShs2,999.00 KShs2,850.00
Brief Summary The Economist Guide to Managing Growth: How to get bigger and be better Successful and ambitious organizations recognize the 'growth imperative' but are often insufficiently aware of what might threaten continued success. Growth means change. What worked last year won't necessarily work next year - an organization that wants to manage growth successfully will need to change things that aren't yet broken. Growth, and the change it brings, affects every aspect of the business - people management, marketing, customer and client management, financial management, organizational design, performance management and measurement. Growth gives rise to problems for businesses of all size. A young business run by its entrepreneurial founders is quite likely not to pay enough attention to the robustness of an organization’s structure and systems. Different divisions in a big business will evolve at different speeds and be at different stages of their evolution, each with their own particular issues to address - plus the need to be satisfactorily reconciled with each other. This guide explores the different aspects of growth and outlines strategies and tactics that will enable businesses to address the issues they face and move forward to a bigger and even more successful future. ISBN:9781846684135 Author:Rupert Merson

Marketing and Managing Tourism Destin...

KShs4,350.00 KShs4,133.00
Brief Summary Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: • A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs). • A unique systematic model to manage and market destinations. • Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world. • To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful. ISBN:9780415672504 Author:Alastair M Morrison

Managing Business Risk

KShs7,290.00 KShs6,926.00
Brief Summary Managing Business Risk: A Practical Guide to Protecting Your Business The effective management of risk has become an essential boardroom issue. Companies now realize that while financial integrity and business continuity are still of primary importance, these must be considered alongside practical business risks, such as branding and reputation, employment practices, product liability, health and safety, fraud, intellectual property, customer loyalty and supply chains. Problems in any of these areas can undermine prospects for creating value and delivering earnings to forecast. To manage business risk - and particularly in a challenging economic climate - it is imperative that a company's board is structured to provide clear controls on risks and to deliver transparent reporting to stakeholders. Passively complying with rules and regulations is no longer an option. With a new foreword by Steve Fowler, CEO of the Institute of Risk Management, this practical guide to potential areas of risk within a business contains invaluable advice for directors of both large and small companies, bringing readers swiftly up to speed with the latest thinking and techniques for managing risk in a structured and integrated way. ISBN:9780749462826 Author:Jonathan Reuvid

Managing Human Resources

KShs4,490.00 KShs4,266.00
Brief Summary Wayne Cascio's Managing Human Resources, 9e is perfect for the general management student whose job inevitably will involve responsibility for managing people. It explicitly links the relationship between productivity, quality of work life, and profits to various human resource management activities and as such, strengthens the students' perception of human resource management as an important function, which affects individuals, organizations, and society. It is research-based and contains strong links to the applicability of this research to real business situations. ISBN:9780078029172 Author:Wayne Cascio

Managing Change in Organizations

KShs4,250.00 KShs4,038.00
Brief Summary Managing Change in Organizations provides a practical and thorough overview of how effective change can be achieved in organizations. The text is ideal for advanced undergraduates, MBA and postgraduate students on courses in managing change and organizational change. Colin Carnall takes a strategic approach, outlining guidance and techniques for planning and implementing, evaluating and learning from major organizational change. Reviewing traditional and more recent critical theories, he also presents models and frameworks for change that are apt for the complex and fast-moving challenges of contemporary organizations. ISBN:9780273736417 Author:Colin Carnall and Rune Todnem

Managing Multiple Projects

KShs2,150.00 KShs2,043.00
Brief Summary All managers, whether brand new to their positions or well established in the corporate hierarchy, can use a little "brushing up" now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. Today's workplace is often complex and unpredictable, yet most project management books address only the topic of managing individual projects and solving specific problems. Managing Multiple Projects presents a realistic method for developing the individual and group skills needed to cope with competing demands. It shows readers how to develop a reliable system for taking on multiple projects, work with others to allocate conflicting workloads, cope with the stress that comes from managing multiple projects, and more. ISBN:9780071388962 Author:Michael Tobis and Irene Tobis

Managing Change

KShs4,950.00 KShs4,703.00
Brief Summary Managing Change examines the concept and practice of change within the context of the history, literature and theories of management. In particular, it links the process of change to the strategic development, management and leadership of organizations. The reader is encouraged to reflect critically on areas such as post-modernism, realism and complexity theory, and explores in depth the influence of culture, power and politics. The book is aimed at students of change management, strategy and organizational change as part of undergraduate, MBA and MA programmes. ISBN:9780273778967 Author:Prof Bernard Burne

The Economist Managing Uncertainty

KShs2,350.00 KShs2,233.00
Brief Summary The Economist: Managing Uncertainty: Strategies for Surviving and Thriving in Turbulent Times A guide to understanding and responding to business uncertainty in the twenty-first century Managing uncertainty has become a new business imperative. Technological discontinuities, regulatory upheavals, geopolitical shocks, abrupt shifts in consumer tastes or behavior, and many other factors have emerged or intensified in recent years and together conspire to undermine even the most carefully constructed business strategies. Managing Uncertainty: Strategies for Surviving and Thriving in Turbulent Times addresses these new challenges, assessing the sources of business turbulence, how to classify uncertainty, and the different ways in which uncertainty can be embraced to allow greater innovation and growth. Drawing on examples from around the world, the book presents the most recent ideas on what it means to manage uncertainty, from practitioners, academics, and consultants. • Addresses the challenges of managing uncertainty in business • Presents a step-by-step guide to managing business uncertainty • Draws examples from major international companies, including Intel, Procter & Gamble, Siemens, Boeing, Philips, Ford, Apple, and many more Written for business leaders and managers looking for new ways to ensure that their businesses continue to thrive in a world of increasing complexity, Managing Uncertainty presents new and innovative ideas about reducing risk by understanding difficult-to-predict shifts. " ISBN:9781846684883 Author:Michel Syrett