Business

Brief Summary Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future. " " ISBN:9780316314046 Author:Renée Mauborgne and W. Chan Kim

Brief summary Lonely Planet England is your passport to all the most relevant and up-to-date advice on what to see, what to skip, and what hidden discoveries await you. Seek out a guide lead you through the Tower of London, ponder the mysteries of Stonehenge, or sit back in a centuries-old pub with a traditional beer; all with your trusted travel companion. Get to the heart of England and begin your journey now! Inside Lonely Planet England Travel Guide: 1. Colour maps and images throughout 2. Highlights and itineraries show you the simplest way to tailor your trip to your own personal needs and interests 3. Insider tips save you time and money and help you get around like a local, avoiding crowds and trouble spots 4. Essential info at your fingertips - including hours of operation, phone numbers, websites, transit tips, and prices 5. Honest reviews for all budgets - including eating, sleeping, sight-seeing, going out, shopping, and hidden gems that most guidebooks miss 6. Cultural insights give you a richer and more rewarding travel experience - including history, art, literature, cinema, music, architecture, politics, landscapes, food, drink, and more 7. Free, convenient pull-out London map (included in print version), plus over 95 colour local maps 8. Useful features - including Walking Tours, Travel with Children, and Month-by-Month (annual festival calendar 9. Coverage of Newcastle, Lake District, Cumbria, Yorkshire, Manchester, Liverpool, Birmingham, Midlands, the Marches, Nottingham, Cambridge, East Anglia, Oxford, Costwolds, Wessex, London, Canterbury, Devon, Cornwall, and more The Perfect Choice: Lonely Planet England, our most comprehensive guide to England, is perfect for those planning to both explore the top sights and take the road less travelled. 1. Looking for a guide focused on London? Check out Lonely Planet's London guide for a comprehensive look at all the city has to offer, Lonely Planet's Discover London, a photo-rich guide to the city's most popular attractions, or Lonely Planet's Pocket London, a handy-sized guide focused on the can't-miss sights for a quick trip. 2. Looking for more extensive coverage? Check out Lonely Planet's Great Britain for a comprehensive look at all the region has to offer, or Discover Great Britain, a photo-rich guide to the region's most popular attractions. ISBN:9781742200507 Author:Lonely Planet

Brief summary Made to Stick: Why Some Ideas Survive and Others Die Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them "stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous "kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick. "

Brief summary All organizations face more and more complex decision-making while the risks dependent on their decisions require increasingly explicit understanding of potential outcomes. The current edition of this widely acclaimed guide is full of practical help on how to build the best, most flexible and easy-to-use business models for analyzing the upside or potential downside of any business project, however small or large. Key features include: 1. Fully Excel 2010 aligned with enhanced Excel and business content 2. More model evaluation techniques to help with business decision-making 3. Helpful key point summaries 4. Website from which model examples given in the book can be downloaded For anyone who wants to get ahead in business and especially for those with bottom-line responsibilities, this is an invaluable guide to how to build spreadsheet models for assessing business risks and opportunities. ISBN:9781846683831 Author:John Tennent and Graham Friend