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They Cannot Kill Us All
Brief Summary
They Can't Kill Us All: Ferguson, Baltimore, and a New Era in America's Racial Justice Movement.
A deeply reported book that brings alive the quest for justice in the deaths of Michael Brown, Tamir Rice, and Freddie Gray, offering both unparalleled insight into the reality of police violence in America and an intimate, moving portrait of those working to end it
Conducting hundreds of interviews during the course of over one year reporting on the ground, Washington Post writer Wesley Lowery traveled from Ferguson, Missouri, to Cleveland, Ohio; Charleston, South Carolina; and Baltimore, Maryland; and then back to Ferguson to uncover life inside the most heavily policed, if otherwise neglected, corners of America today.
In an effort to grasp the magnitude of the repose to Michael Brown's death and understand the scale of the problem police violence represents, Lowery speaks to Brown's family and the families of other victims other victims' families as well as local activists. By posing the question, "What does the loss of any one life mean to the rest of the nation?" Lowery examines the cumulative effect of decades of racially biased policing in segregated neighborhoods with failing schools, crumbling infrastructure and too few jobs.
Studded with moments of joy, and tragedy, They Can't Kill Us All offers a historically informed look at the standoff between the police and those they are sworn to protect, showing that civil unrest is just one tool of resistance in the broader struggle for justice. As Lowery brings vividly to life, the protests against police killings are also about the black community's long history on the receiving end of perceived and actual acts of injustice and discrimination. They Can't Kill Us All grapples with a persistent if also largely unexamined aspect of the otherwise transformative presidency of Barack Obama: the failure to deliver tangible security and opportunity to those Americans most in need of both.
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ISBN:9780316312479
Author:Wesley Lowery
Window Curtains Floral Chocolate Brow...
Key features
1. As a room divider
2. Reduce outside noise
3. Innovative triple weave technology
4. Eco-friendly finish, no chemical coating
5. Non-toxic, no peculiar smell, safe to use
6. 1 Meter Window Curtains – Floral
Care instructions
• Shrinkage maximum 4%.
• Machine wash cold, normal cycle.
• Do not bleach.
• Do not tumble dry.
• Iron low.
• Do not dry clean.
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Window Curtains Grey X – 1199 P...
Key features
1. As a room divider
2. Reduce outside noise
3. Innovative triple weave technology
4. Eco-friendly finish, no chemical coating
5. Non-toxic, no peculiar smell, safe to use
6. 1 Meter Window Curtains – Grey
Care instructions
• Shrinkage maximum 4%.
• Machine wash cold, normal cycle.
• Do not bleach.
• Do not tumble dry.
• Iron low.
• Do not dry clean.
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Window Curtains Floral Yellow Brown &...
Key features
1. As a room divider
2. Reduce outside noise
3. Innovative triple weave technology
4. Eco-friendly finish, no chemical coating
5. Non-toxic, no peculiar smell, safe to use
6. 1 Meter Window Curtains – Floral
Care instructions
• Shrinkage maximum 4%.
• Machine wash cold, normal cycle.
• Do not bleach.
• Do not tumble dry.
• Iron low.
• Do not dry clean.
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Window Curtains Multicolored X –...
Key features
1. As a room divider
2. Reduce outside noise
3. Innovative triple weave technology
4. Eco-friendly finish, no chemical coating
5. Non-toxic, no peculiar smell, safe to use
6. 1 Meter Window Curtains – Multicolored X
Care instructions
• Shrinkage maximum 4%.
• Machine wash cold, normal cycle.
• Do not bleach.
• Do not tumble dry.
• Iron low.
• Do not dry clean.
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Gideons Spies The Secret History of t...
Created in 1951 to ensure the future of an embattled Israel, the Mossad has been responsible for the most audacious and thrilling feats of espionage, counterterrorism, and assassination ever ventured. For the first time ever, resulting from closed-door interviews between the author and Mossad agents, informants, and spymasters, as well as classified documents and top-secret sources, the truth about the Mossad is about to be revealed.
From the Mossad agent in the Clinton White House who enabled Israel to call the shots in the ongoing Middle East peace process to the nuclear secrets smuggled out of the U.S. and used to jump-start Israel's own atomic weapons program, Gideon's Spies reveals the Mossad as it truly is: brilliant, ruthless, flawed, but ultimately awesome.
Sheer Curtains – 599 Per Meter
Key features
Good to know
Includes: 2 sheer curtains.
The measurement applies to each individual sheer curtain.
• The sheer curtains let the daylight through but provide privacy so they are perfect to use in a layered window solution.
• The rod pocket allows you to hang the curtains directly on a curtain rod.
Care instructions
• Shrinkage maximum 4%.
• Machine wash cold, normal cycle.
• Do not bleach.
• Do not tumble dry.
• Iron low.
• Do not dry clean.
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Experiential Marketing
Brief Summary
Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate
Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.
Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns.
In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experience providers" such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides:
• SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter & Gamble's Tide Mountain Fresh detergent;
• FEEL cases on Hallmark, Campbell's Soup, and Häagen Dazs Cafés in Asia, Europe, and the United States;
• THINK cases on Apple Computer's revival, Genesis ElderCare, and Siemens;
• ACT cases on Gillette's Mach3, the Milk Mustache campaign, and Martha Stewart Living;
• RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra.
Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as "Objective: To Dream," "Send in the Iconoclasts," and "Quit the Bull," to show how traditional marketing firms can transform themselves into experience-oriented organizations.
This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow.
ISBN:9781451636369
Author:Bernd H. Schmitt
Guerilla Marketing: Easy and Inexpens...
Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business.
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including
• strategies for marketing on the Internet (explaining when and precisely how to use it)
• tips for using new technology, such as podcasting and automated marketing
• programs for targeting prospects and cultivating repeat and referral business
• Management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
Marketing That Matters 10 Practices t...
Brief Summary
Marketing That Matters: 10 Practices to Profit Your Business and Change the World
Whether you're an entrepreneur building a new enterprise, the leader of an established socially responsible business, or a marketing professional at a Fortune 500 company who wants to make a difference, this "in-the-trenches" guide provides action steps for creating marketing programs that benefit your company and the world.
Using real-life examples from Patagonia, General Mills, Clif Bar, and many other companies, Marketing That Matters shows how to define your company's mission, goals, and potential audience in ways that are flexible, creative, and true to your organization's core values.
They offer ten practices to engage customers using innovative marketing techniques--from discovering how customers make decisions to building committed communities of customers, employees, and strategic partners who will spread the word about your company--and potentially change the world. Marketing that Matters is the definitive handbook to help you incorporate social responsibility as a core element in your company's marketing strategy.
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ISBN:9781576753835
Author:Chip Conley and Eric Friedenwald-Fishman
Direct Response Advertising Made Easy
Brief Summary
Double Your Ad Campaign Results!
Successful direct-response advertising persuades its target audience to act immediately. In this insider tutorial, award-winning copywriter Roscoe Barnes III divulges the tricks of the trade of crafting effective, hard-hitting ads that generate leads, increase store traffic, make direct sales and pull orders.
Action-oriented advice covers:
• The 18 most common mistakes in advertising
• 18 ways to create copy that induces response
• 16 ways to stop prospects in their tracks
• 20 great ideas to increase visibility
Double the response of your next advertising campaign and give an immediate lift to your bottom line.
ISBN:9781599180465
Author:Entrepreneur Press and Roscoe Barnes III
Selling Results The Innovative System...
Brief Summary
Selling Results! The Innovative System for Maximizing Sales by Helping Your Customers Achieve Their Business Goals
In Selling Results! Bill Stinnett, the bestselling author of Think Like Your Customer, takes his innovative sales philosophy to the next level by offering a complete sales system based on the belief that the best way to improve your sales results is to focus on helping your customers achieve their desired business results.
Stinnett's revolutionary Results-Based Selling method will help you measure, manage, and maximize your sales results by:
Increasing Deal Size - Boost the average size of sales transactions and the duration of sales contracts
Accelerating Sales Velocity - Shorten your own business development process as well as your customer's buying process
Improving Sales Predictability - Increase your closure rate and the accuracy of sales forecasts
Using Stinnett's original opportunity scorecard, customer results map, results-based negotiation process, and other powerful tools, you'll improve your effectiveness in:
• Creating new sales opportunities
• Determining which deals to invest your time in
• Reaching and selling to senior executives
• Building stronger customer relationships
• Negotiating for maximum profitability
• Closing more opportunities, faster!
Selling Results! is packed with practical advice for putting Stinnett's cutting-edge ideas to use, and includes a 16-point implementation checklist for making the Results-Based Selling method work for you. These concepts, strategies, techniques, and tools can be implemented as a complete system, or individually integrated with whatever processes and infrastructure you already have in place.
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ISBN:9780071477871
Author:Bill Stinnett
Shopper Marketing How to Increase Pur...
Brief Summary
Shopper Marketing explores the subject of focused marketing initiatives aimed at browsers and shoppers who are in-store and can be influenced in their final buying decisions. Now with a new foreword by Philip Kotler this second edition features 12 brand new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing.
Written by 35 experts from top companies around the world including dunnhumbyUSA, Millward Brown, Tesco’s Fresh & Easy, MARS Advertising, Nestlé and author, CEO and president of Envirosell, Paco Underhilll, Shopper Marketing shows the most effective ways of converting shoppers into buyers at the point of purchase.
Surveys point out that shopper marketing is growing even faster than internet advertising and research has indicated that:
• at least 70% of brand choices are made in the store
• over two-thirds of purchase decisions are not planned in advance
• only 5% of shoppers are loyal to one brand within a product group
Providing practical advice about shopper needs and trends, retail environments, shopper marketing strategies and much more, this accessible title is a must-have for all marketing, sales and retail practitioners, as well as students of sales and marketing.
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ISBN:9780749464714
Author:Markus Stahlberg and Ville Maila
Flip How to Find Fix and Sell Houses ...
Brief Summary
FLIP extends the national bestselling Millionaire Real Estate series with a step-by-step guide that is quickly becoming "the model" for successfully finding, fixing and selling investment properties for profit.
Based on their involvement in over a 1,000 flips, Rick Villani and Clay Davis walk you through the proven five-stage model for successfully flipping a house:
• FIND: How to select ideal neighborhoods, attract sellers, and find houses with investment potential
• ANALYZE: Identify which improvements to make and analyze the profit potential of any house
• BUY: How to arrange financing, present the offer, and close on the purchase
• FIX: A 50-step, easy-to-follow plan for fixing up houses that keeps you on time, in budget and assures top quality
• SELL: How to add finishing touches to quickly sell for maximum profit
Woven through the book is an entertaining narrative that follows the flipping adventures of Samantha, Ed, Bill, Nancy, Amy and Mitch as they find, buy, fix and sell their first investment houses. With all this plus the experience of over a thousand flips condensed into one book, FLIP gives new investors the tools they need to avoid common pitfalls, make a profit, and enjoy the process of house flipping.
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ISBN:9780071486101
Author:Rick Villani and Clay Davis
Customer Centric Selling
Brief Summary
The Web has changed the game for your customers— and, therefore, for you. Now, Customer Centric Selling, already recognized as one of the premier methodologies for managing the buyer-seller relationship, helps you level the playing field so you can reach clients when they are ready to buy and create a superior customer experience.
Your business and its people need to be "Customer Centric”—willing and able to identify and serve customers’ needs in a world where competition waits just a mouse-click away. Traditional wisdom has long held that selling means convincing and persuading buyers. But today’s buyers no longer want or need to be sold in traditional ways.
Customer Centric Selling gives you mastery of the crucial eight aspects of communicating with today’s clients to achieve optimal results:
• Having conversations instead of making presentations
• Asking relevant questions instead of offering opinions
• Focusing on solutions and not only relationships
• Targeting businesspeople instead of gravitating toward users
• Relating product usage instead of relying on features
• Competing to win—not just to stay busy
• Closing on the buyer’s timeline (instead of yours)
• Empowering buyers instead of trying to "sell” them
What’s more, Customer Centric Selling teaches and reinforces key tactics that will make the most of your organization’s resources. Perhaps you feel you don’t have the smartest internal systems in place to ensure an ideal workflow. (Perhaps, as is all too common, you lack identifiable systems almost entirely.) From the basics—and beyond—of strategic budgeting and negotiation to assessing and developing the skills of your sales force, you’ll learn how to make sure that each step your business takes is the right one.
ISBN:9780071439343
Author:Michael T. Bosworth and John R. Holland
Commonsense Direct and Digital Marketing
Brief Summary
Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style.
The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns.
For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energizing insight into the techniques behind some of the world's most successful direct marketing campaigns.
ISBN:9780749447601
Author:Drayton BIRD
